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Specialist, ICR Media Strategy & Planning

Support the Media Strategy & Planning team in the overall planning and activation functions across the portfolio for Inspire Company Restaurants (ICR). This role will be responsible for ensuring creative asset timelines and deliverables are met in ad trafficking to buys. Additionally, the Specialist will be a key contributor, supporting Managers in maintaining accurate financial stewardship & invoice reconciliation across the brand portfolio.

Responsibilities:

Media Strategy & Planning (70%)

  • Work collectively with Managers, MS&P to ensure planning flowcharts and budgets are properly maintained for accuracy at all times
  • Serve as a direct resource partnering with Sr. Manager MS&P ICR to help enable effective ways of working across internal Biddable team and Agency resources
  • Pull ongoing/regular and ad hoc reporting requests
  • Support the creative asset trafficking process, including issuance of taxonomy inputs and creative assets to external media partners and internal biddable team
  • Monitor ongoing campaign performance to ensure KPI’s are being met
  • Support the ongoing pacing reports to ensure buys are aligned to media plans
  • Engage with media vendors and media teams to resolve reporting and billing discrepancies

Agency & Cross-Functional Internal Teams Collaboration (30%)

  • Partner with external Media Agencies and internal biddable team to ensure invoicing is on schedule and ties to flowcharts/budgets
  • Partner with the finance teams to ensure invoices are processed accurately
  • Partner with the analytics team to measure the impact of ongoing campaigns and the effectiveness of the media plans
  • Oversee creative asset delivery from external and internal creative agencies, ensuring digital ads are built and trafficked to spec

Requirements:

  • 4 Year Degree Preferred
  • 0 – 2  years of relevant experience in marketing and/or media
  • Demonstrated experience in problem solving and managing multiple tasks
  • Ability to deliver results
  • Willingness to learn all things media
  • Excellent project management skills (proficiency in Excel/PPT will be key)
  • Ability to balance multiple priorities and meet project deadlines
  • Excellent oral and written communication skills
  • Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor
  • Self-starter personality who can operate with minimal supervision
  • Strong ability to collaborate closely with team members to solve problems, prioritize tasks, and manage time effectively
  • A detail-oriented approach and a desire to achieve objectives accurately
  • Solid quantitative and research skills, and proven data interpretation capability
  • Ability to learn new systems and workflows


 

Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.

Average salary estimate

$50000 / YEARLY (est.)
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$40000K
$60000K

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What You Should Know About Specialist, ICR Media Strategy & Planning, Inspire

As a Specialist in ICR Media Strategy & Planning at Inspire Brands, you will play a vital role in supporting the Media Strategy & Planning team across our diverse restaurant portfolio. Here, we believe that food is much more than a simple meal—it's an experience! Your primary responsibility will be to ensure that all creative asset timelines and deliverables are met during ad trafficking. You’ll collaborate with managers to maintain accurate budgets and planning flowcharts while pulling regular and ad-hoc reports to keep everything transparent. Your keen attention to detail will help monitor ongoing campaign performance, ensuring that the KPIs align perfectly with our media plans. As a Specialist, you will engage with media vendors and teams to address any reporting or billing issues that may arise, ensuring a smooth workflow. Furthermore, you will collaborate closely with our internal biddable team and external media agencies to ensure timely processing of invoices and campaign effectiveness. If you have 0 to 2 years of experience in marketing or media, possess strong project management skills, and are a self-starter with a willingness to learn, this could be the perfect opportunity for you. Join us in changing the way people eat, drink, and gather with a team that values teamwork, integrity, and a good sense of humor!

Frequently Asked Questions (FAQs) for Specialist, ICR Media Strategy & Planning Role at Inspire
What are the main responsibilities of a Specialist in ICR Media Strategy & Planning at Inspire Brands?

The main responsibilities of a Specialist in ICR Media Strategy & Planning at Inspire Brands include supporting the Media Strategy & Planning team, maintaining accurate planning flowcharts, ensuring deliverables are met, managing budget accuracy, and monitoring ongoing campaign performance to meet KPIs. You will also be involved in agency collaboration and financial processes ensuring that invoicing runs smoothly and accurately supports our media plans.

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What qualifications are required for the Specialist position at Inspire Brands?

To qualify for the Specialist position in ICR Media Strategy & Planning at Inspire Brands, candidates should ideally have a 4-year degree and 0-2 years of relevant experience in marketing and/or media. Excellent project management skills, proficiency in Excel and PowerPoint, and strong communication abilities are also essential to thrive in this role.

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How does the Specialist in ICR Media Strategy & Planning contribute to team collaboration?

As a Specialist in ICR Media Strategy & Planning, your role involves close collaboration with both internal teams and external agencies. You’ll work with the finance team to ensure timely invoicing, support the analytics team to measure campaign effectiveness, and liaise with creative agencies to ensure that the digital assets meet specifications. This teamwork is crucial for upholding the quality of our marketing initiatives at Inspire Brands.

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What skills are essential for success as a Specialist in ICR Media Strategy & Planning at Inspire Brands?

Success in the Specialist role at Inspire Brands hinges on having strong project management capabilities, a detail-oriented approach, excellent problem-solving skills, and the ability to balance multiple tasks. Additionally, a willingness to learn about media and effective communication skills will help you navigate the dynamic landscape of our marketing efforts.

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What opportunities for growth exist for a Specialist in ICR Media Strategy & Planning at Inspire Brands?

In the Specialist role within ICR Media Strategy & Planning at Inspire Brands, there are numerous opportunities for growth. As you gain experience and develop your skills, you may advance to higher roles within the Media Strategy & Planning team or transition into different areas within the larger Inspire Brands organization. Continuous learning and collaboration with seasoned professionals will also provide a wealth of knowledge to help foster your career development.

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Common Interview Questions for Specialist, ICR Media Strategy & Planning
Can you describe your experience with media planning and budgeting?

When answering this question, focus on specific situations where you successfully managed a media plan or budget. Highlight any tools or methodologies you used, and how you tracked and ensured adherence to budget constraints, as well as adjusting when necessary.

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How do you prioritize tasks when you're handling multiple projects?

Explain your approach to task prioritization, touching on how you assess deadlines, project impact, and urgency. Give an example of a time when you effectively managed competing deadlines without sacrificing quality.

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What experience do you have in using analytics to measure the effectiveness of a campaign?

Discuss any tools or metrics you have used to analyze campaign performance. Include real-life experiences where your insights from data analysis informed strategic adjustments or decisions.

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How would you handle a situation where a creative asset did not meet specifications?

Describe your problem-solving approach, emphasizing communication, and collaboration. Mention your steps in identifying the issue, reaching out to the creative team, and ensuring timely resolution to stay aligned with campaign timelines.

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Can you give an example of a successful collaboration you've had with an external vendor?

Share a specific story where your collaboration with an external vendor led to a successful outcome. Focus on your communication strategies and how you maintained a positive working relationship throughout the project.

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What do you know about the media landscape and trends?

Demonstrate your knowledge of current media trends relevant to the restaurant industry or marketing in general. Reference specific changes in digital media, consumer behavior, or technology advancements and how they could impact media strategy.

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What tools or software are you familiar with in managing media plans?

Mention any specific software tools you're proficient in and how you’ve used them in past roles. This might include project management tools, media planning software, or analytics platforms.

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How do you ensure that all campaign KPIs are met?

Discuss your method to monitor and evaluate campaign KPIs. Explain your dedication to using data-driven insights to optimize performance and make recommendations for future campaigns.

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Why do you want to work at Inspire Brands in the ICR Media Strategy & Planning role?

Express your passion for the brand, your alignment with Inspire Brands' mission, and how your skills and experiences make you a perfect fit for the Specialist role. Focus on your enthusiasm to contribute to their portfolio of iconic brands.

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What personal qualities do you bring to the role of Specialist in ICR Media Strategy & Planning?

Reflect on your personal attributes that fit the company culture, such as integrity, teamwork, and a sense of humor. Provide examples of how past roles have allowed you to embody these qualities in team settings.

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Inspire is a clean energy tech company with hubs in Philadelphia, PA and Santa Monica, CA. We are mission based and a certified B-Corp. Our mission is to transform the way consumers access clean energy and accelerate to a net-zero carbon future.

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BADGES
Badge Bipoc LedBadge LGBTQ+ LedBadge Women LedBadge Rapid Growth
CULTURE VALUES
Mission Driven
Growth & Learning
Work/Life Harmony
Inclusive & Diverse
Casual Dress Code
BENEFITS & PERKS
Maternity Leave
Paternity Leave
WFH Reimbursements
Snacks
Social Gatherings
Pet Friendly
Family Coverage (Insurance)
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Learning & Development
Performance Bonus
Employee Resource Groups
401K Matching
Summer Fridays
Paid Sick Days
Unlimited Vacation
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 2, 2025

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