Let’s get started
By clicking ‘Next’, I agree to the Terms of Service
and Privacy Policy
Jobs / Job page
Director, US Marketing image - Rise Careers
Job details

Director, US Marketing

POSITION SUMMARY:

As Intercept continues to build its position as the leader in rare and serious liver disease, we are seeking a Director, US Marketing. The Director, US Marketing is responsible for the creation, implementation and measurement of the HCP and Patient media plan. This person will be accountable to meet key strategic imperatives of the brand and contributing to revenue performance in the U.S to meet and exceed goals.

The position requires a highly motivated individual who can work independently, think strategically, and collaborate cross-functionally to accomplish complex deliverables on tight timelines and to perform all responsibilities in accordance with company policies, procedures and training.

The incumbent will work closely with multiple functional groups across the organization, including but not limited to Market Research and Business Insights teams, Field Sales, Field Medical, Medical Affairs, Sales Training, Regulatory and Legal.

The role is based in our Morristown, NJ Headquarters with flexibility for remote work 2-3 days per week.

JOB RESPONSIBILITIES:

  • Development and execution of HCP and Patient marketing strategies, positioning, messaging and tactics to drive performance of OCALIVA® through insights gained from primary and secondary data
  • Lead HCP and Patient non-personal promotion including digital media strategies to drive engagement and brand adoption
  • Lead patient education strategy, content and execution including patient ambassadors
  • Develop the annual marketing strategic and tactical plan for OCALIVA® and manage the variables that impact the successful execution of the plan. Applies innovative and competitive strategies to the development of marketing plans
  • Manage Intercept’s core agencies of record, including budget reconciliations, ongoing contracting, etc., and vendor partners

QUALIFICATIONS:

  • Bachelor’s degree required
  • Minimum 8+ years biopharmaceutical experience
  • Minimum 4+ years of experience with marketing drugs in U.S. is required
  • Pharma sales experience preferred
  • Experience marketing pharmaceutical brands to patients, Relationship Marketing/loyalty programs, acquisition/conversion/adherence programs
  • Digital, multichannel, and social marketing and media expertise required
  • Prior experience in rare disease, GI or specialty disease states preferred

REQUIRED KNOWLEDGE AND ABILITIES:

  • Perform job responsibilities with a commitment to Compliance and a high ethical standard
  • Experience in delivering complex messages to various internal and external customers
  • Proven ability to work under pressure, prioritize and manage multiple projects, and effectively influence, collaborate, and communicate with internal and external partners
  • Experience working with external brand agencies and vendors on a day-to-day basis
  • Experience with process management including, but not limited to budget and LMRC review process
  • Strong leadership skills and ability to manage multiple priorities
  • An outstanding track record of strong communication, presentation, analytic and strategic capabilities
  • Strong verbal and written communications skills
  • Learning agility and ‘scalability’ to take on increasing responsibility as Intercept grows
  • Consistent demonstration and embodiment of our Corporate Beliefs: Passion for Innovation; Think Big, Act Small; Learn to Dare; and Teams Build the Future
  • Ability to have fun and thrive in a growing, diverse, and inclusive work environment

ABOUT INTERCEPT:

Intercept is a biopharmaceutical company focused on the development and commercialization of novel therapeutics to treat rare and serious liver diseases, including primary biliary cholangitis (PBC) and severe alcohol-associated hepatitis (sAH). In a new age of liver disease treatment, our team is developing vital therapies to meet the needs of those living with rare and serious liver disease. We are committed to improving patients’ lives and addressing the liver community’s most pressing needs.

People at Intercept are passionate about patients. You’ll see our patient photos lining our walls and hear their stories in town halls.  We’re equally passionate about our team, ensuring each member feels included and has the opportunity to reach their potential.  We recognize the power of an equal opportunity work force, and how it enriches the professional lives of our team members. Equal opportunity drives innovation and connects us to the patients and communities we serve.

For more information about Intercept, please visit our website at: www.interceptpharma.com and follow us on X at: @InterceptPharma.

COMPENSATION & BENEFITS:

The anticipated salary range for this position is $215,000 to $240,000. This represents the anticipated low and high end of the salary range for this position.  Actual salaries may vary based on various factors including, but not limited to, experience, skillset, and performance.  

The salary range listed is just one component of our total compensation package.  Intercept also provides a competitive suite of benefits, including:

  • 401(k) plan with company match
  • Rewards and recognition program
  • Health care benefits (medical, prescription drugs, dental, and vision insurance)
  • Short and long-term disability coverage provided
  • Plan coverage for domestic partners
  • Paid parental leave benefits and adoption assistance
  • Tuition reimbursement assistance
  • A generous Paid Time Off program that includes 20 vacation days, 11 holidays, 4 personal days, and 2 volunteer days per calendar year
  • Numerous well-being and work/life programs

EEO Statement

Employment decisions at the Company are made without unlawful regard to race, color, religion, creed, national origin, alienage or citizenship status, sex (including gender, pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, sexual orientation, national origin, ethnicity, age, physical or mental disability, legally protected genetic information, marital or partnership status, sexual and reproductive health decisions, military or veteran status, or any other status protected by applicable federal, state, or local law. This organization participates in E-Verify (E-Verify's Right to Work guidance can be found here:  https://www.e-verify.gov/sites/default/files/everify/posters/IER_RighttoWorkPoster.pdf).

#LI-DNP

#LI-DNI

Average salary estimate

$227500 / YEARLY (est.)
min
max
$215000K
$240000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Director, US Marketing, Intercept Pharmaceuticals

Join Intercept as the Director, US Marketing, where you’ll play a pivotal role in shaping the future of innovative therapeutics for rare liver diseases. As the Director of US Marketing, you will be the mastermind behind creating and implementing strategic media plans that engage healthcare professionals and patients alike. Your day-to-day will involve collaborating across multiple teams, from Market Research and Business Insights to Sales Training and Regulatory, ensuring that our marketing initiatives align with the overarching goals of the company. You’ll use your marketing savvy to develop and execute promotional strategies that not only resonate with our audience but also drive engagement with our flagship product, OCALIVA®. This dynamic role demands a self-starter with a strong knack for strategic thinking and cross-functional collaboration, helping us meet and exceed our revenue targets. With the flexibility of working remotely 2-3 days a week, you’ll find a supportive and inclusive environment at our Morristown, NJ headquarters. If you’re passionate about making a difference in patients' lives and leading impactful marketing campaigns, we want you to help us advance our mission of redefining liver disease management.

Frequently Asked Questions (FAQs) for Director, US Marketing Role at Intercept Pharmaceuticals
What are the key responsibilities of the Director, US Marketing at Intercept?

As the Director, US Marketing at Intercept, your primary responsibilities include developing and executing patient and healthcare professional marketing strategies for OCALIVA®. You will spearhead non-personal promotion and digital media strategies, manage patient education initiatives, and lead interdepartmental collaborations to ensure successful implementation of marketing plans.

Join Rise to see the full answer
What qualifications are necessary for the Director, US Marketing position at Intercept?

To be a successful candidate for the Director, US Marketing role at Intercept, a Bachelor’s degree is required, along with a minimum of 8 years of experience in the biopharmaceutical industry and 4 years specifically in U.S. drug marketing. Experience with rare diseases, GI issues, and digital marketing strategies is highly preferred.

Join Rise to see the full answer
How does the Director, US Marketing contribute to revenue performance at Intercept?

The Director, US Marketing plays a critical role in driving revenue performance at Intercept by creating effective HCP and Patient marketing strategies that engage audiences and enhance brand adoption. Through careful analysis and execution of marketing campaigns, this role ensures alignment with financial goals, ultimately contributing to the company’s success.

Join Rise to see the full answer
What leadership skills are essential for the Director, US Marketing role at Intercept?

Essential leadership skills for the Director, US Marketing at Intercept include the ability to manage multiple projects under pressure, excellent communication and collaboration abilities, and a high standard of ethical accountability. Proven strategic thinking skills and familiarity with process management are also vital.

Join Rise to see the full answer
What is Intercept’s mission regarding liver diseases?

Intercept’s mission is dedicated to developing novel therapeutics that treat rare and serious liver diseases. The company’s focus revolves around improving patients’ lives and addressing pressing needs within the liver community, making it a rewarding space for the Director, US Marketing to make a significant impact.

Join Rise to see the full answer
Common Interview Questions for Director, US Marketing
Can you describe your experience with marketing pharmaceutical products?

When answering this question, focus on specific examples where your marketing strategies led to successful outcomes. Highlight experiences that demonstrate your understanding of HCP and patient marketing, especially in a biopharmaceutical context.

Join Rise to see the full answer
How do you approach developing HCP and Patient marketing strategies?

Emphasize your ability to analyze data and insights to inform your strategies. Discuss your collaborative approach in working with cross-functional teams and how you incorporate feedback to optimize the marketing plan.

Join Rise to see the full answer
What tactics do you use to measure the effectiveness of marketing campaigns?

Share your familiarity with various metrics and KPIs you utilize to assess a campaign’s performance. Discuss how you approach adjustments based on campaign results to continually optimize marketing efforts.

Join Rise to see the full answer
Describe a challenging marketing project you've led. What was the outcome?

This is your chance to showcase your problem-solving abilities. Explain the challenge, the steps you took to overcome it, and the positive results that followed. Highlight any teamwork or leadership skills you demonstrated.

Join Rise to see the full answer
What experience do you have with digital marketing strategies?

Discuss specific digital marketing platforms you've utilized and campaigns you've executed. Share metrics or outcomes that highlight your success and adaptability in a rapidly changing digital landscape.

Join Rise to see the full answer
How do you ensure compliance with marketing regulations?

Talk about your experience working with legal and regulatory teams to ensure all marketing materials meet compliance standards. Mention any training or processes you've implemented to uphold ethical marketing practices.

Join Rise to see the full answer
How do you prioritize multiple projects in a fast-paced environment?

Provide examples of how you use project management tools or methods to keep track of deadlines and deliverables. Discuss your approach to effective communication with stakeholders to ensure everyone is aligned.

Join Rise to see the full answer
What do you know about Intercept's products and market positioning?

Share your knowledge about OCALIVA® and how it fits into the larger picture of rare liver disease treatments. Show that you have researched Intercept’s mission and values and how they align with your personal and professional goals.

Join Rise to see the full answer
How do you engage with external partners and stakeholders?

Discuss your experience in managing relationships with agencies and vendors. Highlight how you communicate expectations and feedback to foster productive partnerships.

Join Rise to see the full answer
What excites you about the Director, US Marketing role at Intercept?

Express your passion for the biopharmaceutical industry and your commitment to patient-centered marketing. Discuss your alignment with Intercept's mission and how you envision contributing to the company’s goals.

Join Rise to see the full answer
Similar Jobs
Photo of the Rise User
Credo.AI Remote No location specified
Posted 11 days ago
Greene King Remote Ninth Ave, Burton upon Trent, Burton-on-Trent DE14 3JZ, UK
Posted 2 days ago
Photo of the Rise User
Stio Remote No location specified
Posted 8 days ago
Photo of the Rise User
NBCUniversal Hybrid 1221 Avenue of The Americas, New York, NEW YORK
Posted 13 days ago
Photo of the Rise User
1000heads Remote No location specified
Posted 6 days ago
Photo of the Rise User
Posted 2 hours ago

Intercept is a biotech firm focused on the development of products to treat liver diseases. Intercept was founded in 2002 and is headquartered in New York, NY.

15 jobs
MATCH
Calculating your matching score...
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
March 21, 2025

Subscribe to Rise newsletter

Risa star 🔮 Hi, I'm Risa! Your AI
Career Copilot
Want to see a list of jobs tailored to
you, just ask me below!
LATEST ACTIVITY
Photo of the Rise User
Someone from OH, Cincinnati just viewed Data Scientist at Apex Systems
Photo of the Rise User
Someone from OH, Mansfield just viewed POS Install Tech at TEKsystems
Photo of the Rise User
Someone from OH, Dublin just viewed Sr. Manager UX Design Research at Visa
Photo of the Rise User
Someone from OH, Columbus just viewed Case Manager at Release Recovery
Photo of the Rise User
Someone from OH, Cincinnati just viewed Recruiting Coordinator (Contractor) at Anduril Industries
Photo of the Rise User
Someone from OH, Dublin just viewed Field Support Technicians - (Phoenix) at Nordstrom
Photo of the Rise User
Someone from OH, Stow just viewed IT Asset administrator at Ergomed
Photo of the Rise User
Someone from OH, Loveland just viewed Senior Buyer (wholesale) (m/f/d) at ABOUT YOU SE & Co. KG
Photo of the Rise User
Someone from OH, Cincinnati just viewed Summer 2025 Internship: Talent at Hylant
C
Someone from OH, Cincinnati just viewed Senior Instructional Designer at CXG
Photo of the Rise User
Someone from OH, Youngstown just viewed Compliance Specialist, Anti-Corruption Program at ServiceNow
Photo of the Rise User
Someone from OH, Cleveland just viewed Finance Intern - Summer 2025 at Spectrum
Photo of the Rise User
Someone from OH, Cleveland just viewed QC Engineer at QODE
Photo of the Rise User
Someone from OH, Cleveland just viewed Getinge is hiring: UI/UX Developer in Streetsboro at Getinge
Photo of the Rise User
Someone from OH, Westerville just viewed Data analyst | Mid at Nord Security
Photo of the Rise User
Someone from OH, North Canton just viewed Researcher-NBC Sports at NBCUniversal