Manager, Business Development - Southern Methodist University

The Manager, Business Development at Southern Methodist University is primarily responsible for meeting and exceeding sales goals by creating and selling innovative sponsorship packages. This involves researching potential partnerships, conducting sales presentations, managing contracts, and maintaining relationships with corporate sponsors while ensuring their satisfaction and loyalty.

To qualify for the Manager, Business Development role at Southern Methodist University, candidates should possess at least one year of sales experience, strong negotiation skills, and the ability to analyze marketing needs. A Bachelor’s degree from an accredited institution is preferred, as is familiarity with sports marketing and digital marketing strategies.

The Manager, Business Development at Southern Methodist University plays a crucial role in shaping the sports sponsorship landscape by understanding market trends and creating integrated marketing solutions. This position involves staying informed about industry changes and leveraging traditional and digital marketing assets to enhance partnerships and visibility for collegiate athletics.

Experience in selling comprehensive integrated sports marketing partnerships, particularly those that include major media elements such as signage and digital ads, will be advantageous for candidates applying for the Manager, Business Development position at Southern Methodist University. Knowledge of digital marketing practices, including social media and content analytics, is also highly valued.

Learfield offers a competitive benefits package for the Manager, Business Development position at Southern Methodist University, including medical, dental, and vision insurance, health savings accounts, life insurance, flexible paid time off, paid holidays, a 401(k) plan, and short/long term disability options, promoting both health and work-life balance.

To secure sponsorships, I would leverage relationship-building, research potential sponsors’ interests, and tailor sponsorship packages to meet their specific marketing needs while showcasing the unique benefits of partnering with collegiate athletics.

I prioritize my sales activities by assessing the potential value of leads, focusing on high-impact relationships, and organizing my schedule based on upcoming deadlines and the needs of existing partners to ensure timely follow-ups and new business development.

Absolutely! In a previous role, I negotiated a multi-year sponsorship deal by thoroughly understanding the client’s objectives and proposing tailored elements that met their needs. This resulted in a partnership that exceeded initial expectations and enhanced engagement.

I stay updated on industry trends by following key publications, attending industry conferences, and actively participating in networking events. This not only helps me stay informed but also positions me as a knowledgeable resource for potential partners.

I believe my blend of sales experience, a passion for sports, and strong communication skills make me a great fit. I thrive in relationship-building environments and am dedicated to supporting my partners while contributing to the success of the athletic department.

Handling a difficult client requires patience and active listening. I would first seek to understand their frustrations, then propose solutions tailored to their needs while maintaining constant communication to ensure mutual understanding and satisfaction.

I have extensive experience in creating sponsorship proposals that highlight unique offerings and clearly outline the benefits for the prospective partner. I focus on using data and previous success stories to make my proposals compelling.

In my previous roles, I leveraged digital marketing strategies, including social media campaigns and performance analytics, to enhance sponsorship packages and demonstrate their effectiveness. Understanding how these elements engage audiences helps in crafting attractive offers.

Success can be gauged by evaluating metrics such as partner engagement levels, brand visibility, and return on investment. Regular check-ins with partners to gather feedback are also critical for measuring satisfaction and ongoing relationship strength.

I am very comfortable entertaining clients at events. I find these opportunities invaluable for relationship building and partnerships, and I enjoy creating an enjoyable atmosphere that reflects positively on our organization while demonstrating our commitment to them.