General Manager

Salary Range:  $75-78k + up to $4k annual bonus for exceeding site revenue and satisfaction goals, and 40% commission on all administered personal training sessions

Benefits: FREE employee-only medical coverage under one of our plans. FREE short-term disability (STD) and FREE life insurance coverage.  Plus, a 4% employer match with our 401(k).  Other incredible benefits HERE.

Location: Chicago, IL at the iconic Old Post Office

Work Hours: Primarily Monday-Friday, 9am-6pm. This role will require some flexibility to support events as needed, such as early morning events or evening sports leagues.

Reports to: Our Customer Success Director in Chicago

Your Mission:

Your mission is to ensure that Boxcar remains in its status as the premier fitness center in Chicago located in a commercial office building.  You’ll manage day-to-day operations with a hospitality mindset, lead a team of two fitness professionals, oversee programming including sports leagues and creative engagement programs, and provide fitness services like personal training and group classes to the building’s tenants (your clients).  You will create a supportive and inspiring wellness space that runs like a well-oiled machine and provides your tenants at the Old Post Office with an exceptional experience that is a break from their day-to-day job.

The Legacy You’ll Leave:

As a result of your time in this role, Boxcar became known as the primary hub for tenant engagement and well-being in downtown Chicago. You built lasting relationships with thousands of members, improved fitness center engagement and membership satisfaction, and led Boxcar Fitness Center to be the reason tenants were excited to come to work every day. You created a thriving community and an unmatched tenant experience that improved the vitality of every member that entered the space.

• Operational Excellence: Ensure the fitness center is always clean, stocked, and working well. Achieve  a 100% readiness score during audits and positive feedback from your Property Management Team. Maintain a quarterly membership satisfaction rating of 95% or higher.
• Team Leadership: Manage one Fitness Manager who works 6am-2pm and one  Assistant Fitness Manager who works 11am-7pm. Ensure they are meeting or exceeding personal training revenue targets, member satisfaction goals, creating and executing engaging programming, and making the magic happen every day.
• Revenue Growth: Contribute to and lead team members to meet or exceed revenue goals for the site, including individual memberships (achieving at least 1,850 memberships by end of 2025), corporate memberships, personal and small group training revenue (achieving $100k in annual personal training revenue), private class revenue and fitness league revenue.
• Personal and/or Small Group Training: Coach 4-7 personal training sessions per month. Be available to substitute teach classes or coach clients for Fitness Manager and Assistant Fitness Manager when they are out.
• Marketing and Member Engagement: Collaborate on marketing strategies and events to increase fitness center usage and engagement. Develop a monthly newsletter for members and create additional marketing materials as needed to promote programs, discounts, events, and more.
• Special Programming and Sports Leagues: Oversee basketball and pickleball leagues and manage the private events process for tenant companies.
• Cross-Functional Collaboration: Foster seamless collaboration with building management by incorporating their feedback into actionable solutions and providing data-driven reports monthly to demonstrate progress toward goals.

• You have 4+ years of experience in the fitness and/or wellness industry
• You have 3+ years of previous management experience within a gym or fitness center.  Even better if it happens to have been in an office building, given the environment is different than a public gym.
• You have a valid Personal Training certification from national organization (NSCA, NASM, ACE), and a valid CPR and First Aid Certifications
• You have previous experience creating budgets and reading P&L reports, and experience creating and presenting financial reports
• You are proficient in Google suite (Google Sheets, Calendar, Email tools)
• You are comfortable using new and evolving technology systems for membership management
• If you have group fitness certification(s) of any format, that is a nice to have
• You have a record of thriving in a dynamic, fast-paced, collaborative startup environment

• An accomplished leader: You have a proven track record of managing high performing teams by setting clear expectations and monitoring employee goals and performance. You are energized by providing mentorship and coaching. Your past direct reports would say you created a culture of trust and collaboration.
• You are a stellar communicator.  The previous leaders you’ve worked with would highlight how effective you are at building and maintaining strong relationships with colleagues and customers alike because of your clear, professional, and empathetic communication. You have been described as approachable, reliable, and responsive to all inquiries and requests.
• A highly organized and detail-oriented professional. You excel at staying on top of your tasks and continuously reprioritizing your workload to ensure maximum efficiency. Colleagues recognize you as an exceptional multi-tasker, capable of effortlessly recalling details from memory while managing multiple, competing priorities.
• Obsessively customer-centric.  In previous roles, you have exceeded what customers expected of you, you have an innate hospitality mindset and are happiest when you are serving others.
• Flexible and nimble:  Able to adapt on the fly and has successfully thrived in workplaces that are nimble and always changing. Comfortable with a growing and evolving company where we are building new systems and technology to support our operations.

Our Core Values:

Lulafit’s culture is based on a shared respect for our lived values HERE.  Fit with our values is a critical component of our hiring process, and you and all of our colleagues are expected to live our core values in interactions with team members, customers, and stakeholders.  An assessment of how you have exhibited our values is also an important part of your performance review process.

Our Commitment To You:

Lulafit is committed to building a team that represents a variety of backgrounds, perspectives, and skills.  We know the more inclusive we are, the greater our impact will be!