Product Analyst

As a Product Analyst at Manychat, your primary responsibilities include owning the analytics vision for our mobile app, determining opportunities for enhancing user adoption and engagement, and collaborating with Product Managers to define key success metrics. You will design and evaluate A/B tests to measure the impact of features and onboarding experiences on our platform. Additionally, you'll run analyses, create dashboards, and communicate insights to drive product decisions.

To become a Product Analyst at Manychat, you should have at least 3 years of experience in product analytics, especially within a SaaS environment. Proficiency in SQL and BI tools like Tableau is essential, along with knowledge of A/B testing and statistical principles. Strong communication skills and the ability to work effectively within cross-functional teams are also crucial for success in this role.

As a Product Analyst at Manychat, you will work on various projects aimed at improving our mobile app's analytics setup. This includes designing and evaluating A/B tests, conducting detailed analyses to derive actionable insights, and collaborating closely with Product Managers to formulate relevant product hypotheses and initiatives that align with user engagement goals.

Familiarity with SQL and BI tools such as Tableau is critical for the Product Analyst position at Manychat. Additionally, experience using Python or R for advanced analytics, as well as Git for version control, would be a plus. Understanding of statistical methods and causal principles will also serve you well in this role.

At Manychat, you'll join a diverse and inclusive team that values collaboration and innovative thinking. The culture fosters an environment of growth and support, where you can leverage your insights and expertise to contribute meaningfully. With teammates across multiple locations, there’s a commitment to effective communication and teamwork, ensuring you feel valued and engaged.

In answering this question, highlight your previous experiences where you've designed, executed, and analyzed A/B tests. Discuss specific metrics you focused on, challenges you encountered, and how your insights influenced product decisions, ensuring to relate it back to SaaS applications if possible.

Discuss your approach to project prioritization by considering factors like business impact, user needs, and alignment with product goals. Provide examples of how you worked with stakeholders to identify critical projects and how you balanced short- and long-term objectives.

When answering this question, focus on the methods and processes you have in place for validating data accuracy, such as cross-referencing data sources, implementing checks during data collection, and working closely with data engineering teams to ensure integrity. Share specific examples if possible.

Here, you want to demonstrate your ability to simplify complex terms and tailor your communication style to your audience. Provide a specific example of how you've successfully translated data findings into clear, actionable insights that were understood and implemented by non-technical team members.

Describe your systematic approach to initiating a project, including defining goals, establishing success metrics, gathering requirements from stakeholders, and determining the necessary analyses. Show how you engage with teams from the beginning to ensure alignment.

Mention any blogs, forums, or communities you follow, and any professional development activities like courses or conferences you participate in. Share how these resources have helped inform your decisions as a Product Analyst at Manychat.

Prepare to discuss a specific instance where your analysis led to new product features or enhancements and detail the process you undertook to turn those insights into reality. Highlight the collaboration involved and the outcomes of the implemented changes.

In your response, outline the metrics you deem essential for assessing user engagement, such as daily active users, churn rate, retention metrics, and user satisfaction scores. Discuss why these metrics are important and how they relate to the overall success of Manychat's platform.

Discuss your conflict resolution skills, emphasizing communication and collaboration. Provide an example of a time you had to mediate between teams to find a common ground and how you managed to align their goals with the overall product strategy.

Explain your process for gathering and analyzing user feedback and how those insights inform your analytics strategies. Share an anecdote about a time user feedback led to significant changes in product strategy at your previous role.