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Marketing Director, Health

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Job Title

Job Description

About The Position

Dotdash Meredith is seeking a Marketing Director to join our Health & Pharma Ad Sales Vertical. Reporting to the Marketing Executive Director responsible for Direct Response, you will help to lead team members as they execute our RFP process, and help drive our revenue strategy and go-to-market materials.

About Your Contributions:

Lead vertical specific and portfolio-wide proposal process by managing proactive and RFP responses, creating smart, strategic ideas for advertising partners
Develop creative strategic proposals, meeting presentations, proactive pitch programs and educational materials for multiple clients each week
Use brand storytelling to bring ideas to life through well-written and visually-appealing proposals that represent our brands flawlessly, continually refining pitches based on client feedback
Collaborate to drive positioning, brand franchises, and sellable opportunities for our brands, with potential to contribute to additional Dotdash Meredith brands
Partner with Account Strategy, Sales, Content Strategy and Brand Marketing to support process iteration and meet client needs

Hybrid 3x a week- New York

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

The Role’s Minimum Qualifications and Job Requirements

Education:

Bachelor’s Degree Preferred

Experience:

8–10 years of marketing experience, preferably within a digital media publisher.
2+ years working directly with health and pharmaceutical clients.
2+ years of people leadership experience—you know how to coach, develop, and inspire talent.

Specific Knowledge, Skills, Certifications and Abilities:

Exceptional Communication Skills: Adept at crafting and delivering clear, persuasive messaging across a range of audiences—from internal stakeholders to external partners—while remaining composed and solution-oriented under pressure.

Integrated Media Expertise: Deep understanding of the advertising landscape, including both digital and print media, with the ability to strategically align offerings to client goals. Familiarity with health/pharma advertising and the broader tech and data-driven marketing ecosystem is a strong plus.

Strategic Self-Starter: A proactive thinker with a strong grasp of organizational objectives who can independently identify opportunities, pitch ideas, and drive initiatives from concept to execution.

Agility in Fast-Paced Environments: Thrives in a dynamic, deadline-driven setting with the ability to prioritize, pivot, and problem-solve efficiently while keeping a positive, collaborative mindset.
Innovation Through Cross Portfolio Solutions: Skilled in leveraging lifestyle and health-endemic brands to develop innovative, audience-first solutions that resonate culturally and drive measurable impact—bringing creativity and relevance to every campaign.

% Travel Required (Approximate): 0%

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

Salary: New York: $125,000.00 - $150,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith’s total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

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Average salary estimate

$137500 / YEARLY (est.)

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$125000K

$150000K

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What You Should Know About Marketing Director, Health, Meredith

Are you ready to take charge of dynamic marketing initiatives in the health sector? Dotdash Meredith is on the lookout for a Marketing Director for Health to join our vibrant team at our New York office located at 225 Liberty Street. In this exciting role, you'll lead our Health & Pharma Ad Sales Vertical, collaborating closely with a range of teams to tailor proposals and strategies that resonate with our clients. With a focus on creativity and brand storytelling, you'll develop engaging presentations, smart marketing materials, and proactive pitch programs that reflect our innovative approach. You’ll also help refine our proposals, ensuring they're visually stunning and strategically sound based on client feedback. Your leadership will be crucial as you inspire a team of talented professionals, bringing fresh ideas to life and driving the revenue strategy for our health-focused brands. Enjoy a hybrid work environment, where you can bring your skills into our collaborative office space three days a week while enjoying the flexibility of remote work two days a week. If you're a self-starter with a passion for integrated media and a knack for communicating compelling narratives, we want to hear from you!

Frequently Asked Questions (FAQs) for Marketing Director, Health Role at Meredith

What are the main responsibilities of the Marketing Director at Dotdash Meredith?

The Marketing Director at Dotdash Meredith takes the lead in managing the proposal process within the Health & Pharma Ad Sales Vertical. This includes crafting strategic marketing materials, developing innovative pitch programs, and driving revenue strategies. The role also involves collaborating with various teams to ensure alignment with client goals and feedback.