Multimedia Marketing Associate

As a Multimedia Marketing Associate at Tribune-KDVR/KWGN, your key responsibilities include generating advertising revenue through strategic sales calls, building relationships within the local business community, and preparing impactful sales presentations. You'll explain the benefits of television advertising, maintain existing accounts, and seek new prospects while developing tailored advertising schedules and collaborating on ad creation.

The Multimedia Marketing Associate role at Tribune-KDVR/KWGN requires a Bachelor’s degree in Marketing, Advertising, or Mass Communications, or equivalent experience. A minimum of one year’s sales experience, especially in the media field, is preferred. Candidates should also possess a valid driver’s license and show proficiency with office equipment.

The Multimedia Marketing Associate position at Tribune-KDVR/KWGN is commission-based. This means your earnings will be directly tied to the sales revenue you generate. Additionally, you can expect competitive benefits, including health insurance, 401K matching, and paid leaves, amplifying your overall compensation package.

The Multimedia Marketing Associate role at Tribune-KDVR/KWGN is primarily focused on sales and building community relationships, requiring a presence in the Denver area. Thus, the position would be onsite, allowing for direct interaction with clients and team members, which is critical for success in advertising sales.

A typical day for a Multimedia Marketing Associate at Tribune-KDVR/KWGN involves making sales calls to both potential and existing clients, delivering tailored presentations, analyzing advertising needs, and collaborating with team members to create effective campaigns. Every day brings new challenges as you work to meet your sales goals and foster relationships.

For the Multimedia Marketing Associate role, a successful cold calling strategy involves thorough research to understand the client's business needs, a friendly and personable tone during the call, and a clear explanation of how our advertising options can generate results for them. Prepare to discuss past experiences where you've successfully converted leads into clients.

To succeed in the Multimedia Marketing Associate role, I would implement targeted outreach strategies based on market research, maintain regular follow-ups with prospects, and utilize networking opportunities within the local business community. Sharing success stories from previous clients can also help demonstrate value.

In the Multimedia Marketing Associate interview, describe a specific instance where you prioritized client communication, addressed their needs proactively, and ultimately strengthened the relationship. Highlight the importance of responsiveness and personalized service in maintaining long-term business partnerships.

Mention specific CRM tools, marketing software or data analysis programs you've used that assist with managing accounts, tracking sales progress, and analyzing advertising metrics as part of your preparation for the Multimedia Marketing Associate position.

Rejection is a natural part of sales, including for a Multimedia Marketing Associate. Explain your approach to resilience, learning from feedback, and bouncing back with a positive mindset. Share strategies you employ to stay motivated and focused when faced with setbacks.

In your response, emphasize the unique aspects of Tribune-KDVR/KWGN's media offerings, community engagement, and reputation for high-quality advertising solutions. Highlight how these elements can provide an advantage to clients seeking effective media partnerships.

When discussing collaboration in the context of the Multimedia Marketing Associate position, cite examples where teamwork led to successful project outcomes, illustrating communication, shared goals, and how you supported your colleagues’ efforts.

Share your genuine enthusiasm for the sales process, particularly in building relationships and solving problems for clients. Stress how the Multimedia Marketing Associate role allows you to combine your passion for marketing with the thrill of meeting and exceeding sales objectives.

In the Multimedia Marketing Associate position, organization is key. Discuss specific organizational tools or methods you use to prioritize tasks, manage timelines, and keep track of client interactions, ensuring no account is neglected.

Your understanding of the current advertising landscape is crucial for the Multimedia Marketing Associate position. Discuss trends, consumer behaviors, and preferences specific to the Denver market and how they can inform your sales strategy.