Senior consumer market insights consultant

As a Senior Consumer Market Insights Consultant at NIQ, your key responsibilities will include leading client communications and managing projects effectively. You'll convert project milestones into actionable timelines, engage with clients to process feedback, and oversee project execution to ensure quality excellence. Additionally, you'll mentor junior team members and explore innovative solutions in market research, including utilizing generative AI.

To qualify for the Senior Consumer Market Insights Consultant position at NIQ, you should have at least 3-5 years of market research experience. Strong skills in communication, project management, and proficiency in Excel and PowerPoint are essential. A background in brand tracking and familiarity with global projects will also give you an advantage. Being fluent in English, with French as a plus, is beneficial.

NIQ is dedicated to your professional growth as a Senior Consumer Market Insights Consultant. You will have access to ongoing training through platforms like LinkedIn Learning, as well as opportunities for mentorship. The company culture fosters learning and encourages proactive engagement in advanced market research topics, ensuring you remain at the forefront of industry developments.

The work environment at NIQ for a Senior Consumer Market Insights Consultant is flexible and collaborative. With a hybrid working model, you can balance your home and office life while engaging with cross-functional teams. The team is known for its positive culture, where open communication, support for one another, and a commitment to quality are paramount, fostering an enjoyable and productive workspace.

During the interview process for the Senior Consumer Market Insights Consultant role at NIQ, candidates can expect to discuss their relevant experience extensively. Interviews will likely cover project management skills, client interaction scenarios, and your approach to problem-solving in market research settings. Additionally, you may participate in case studies or role-play scenarios to showcase your expertise and communication skills.

When answering this question, emphasize your hands-on experience with various methodologies such as consumer, behavioral, and qualitative research. It’s beneficial to discuss specific projects where you've successfully implemented these methodologies to deliver insights that influenced business decisions.

Showcase your organizational skills and ability to prioritize tasks effectively. Discuss your strategies for planning and scheduling, such as using project management tools and regularly communicating with your team to ensure everyone is aligned on deadlines and deliverables.

Highlight your proactive communication strategies, such as setting regular check-ins with clients and being transparent about project progress. Providing examples of how you’ve addressed client feedback or challenges in past roles will illustrate your ability to build strong customer relationships.

Discuss a specific instance where you guided a junior team member or a new hire. Focus on the challenges they faced and how your mentorship led them to develop their skills or overcome obstacles, ultimately demonstrating your leadership abilities.

Detail your commitment to continuous learning through industry publications, webinars, and networking with professionals in the market research field. Sharing specific examples of how insights from your industry knowledge have influenced your work will add to your credibility.

Mention any specific data analysis tools or software you’ve used, like Excel or data visualization platforms. Explain how you've applied these tools in your previous roles to generate insights from data and make strategic recommendations.

Describe your approach to managing workload under pressure, such as prioritizing tasks, delegating effectively, and maintaining a calm, focused mindset. Provide an example of a time when you successfully met a challenging deadline, emphasizing your problem-solving skills.

Highlight the importance of teamwork in achieving project goals. Share examples of successful collaborations with cross-functional teams and how this teamwork contributed to positive outcomes for clients or internal objectives.

Discuss the processes you use to validate data and research findings, including cross-checking sources and implementing quality control measures. Providing an example of when you identified and corrected a potential error will demonstrate your attention to detail.

Share your motivation for wanting to join NIQ, highlighting the company’s commitment to innovation in consumer insights and how it aligns with your career goals. Connect your skills and experiences to the team’s objectives and express enthusiasm for contributing to the company’s growth and success.