Director, GLP-1 Product Marketing

The Director, GLP-1 Product Marketing at Omada Health primarily oversees the development and execution of marketing strategies for the GLP-1 program. This involves leading a team, understanding market needs, partnering on go-to-market strategy, and driving competitive positioning. You will also create impactful marketing materials and collaborate with sales teams to ensure effective sales enablement.

To qualify for the Director, GLP-1 Product Marketing role at Omada Health, candidates should possess a bachelor’s degree in a related field, along with 10+ years of experience in marketing, particularly B2B audiences. Candidates should also have industry expertise in Healthcare & Life Sciences and a proven track record in building market strategies and competitive product narratives.

A typical day for a Director, GLP-1 Product Marketing at Omada Health involves collaborating with cross-functional teams including R&D, sales, and clinical to gather insights and develop strategies. You will review market trends, participate in strategy meetings, create presentations and marketing content, and lead discussions on product positioning for ongoing program development.

Success in the Director, GLP-1 Product Marketing role at Omada Health is measured by the effectiveness of marketing campaigns, customer engagement metrics, sales enablement outcomes, and overall growth of the GLP-1 program. Developing clear KPIs and delivering impactful results will be crucial to achieving business objectives.

The Director, GLP-1 Product Marketing at Omada Health has substantial opportunities for growth, including leading strategic initiatives, mentoring junior team members, and contributing to the company’s overall mission. With the organization’s focus on high double-digit growth, this role has the potential for significant influence and impact within the company.

Certainly! When discussing a successful marketing campaign, focus on outlining your role, the strategies you implemented, the challenges you faced, and the measurable results achieved. Highlight specific metrics, such as increased engagement rates or sales figures, that demonstrate the campaign's effectiveness.

In approaching market research, I start by identifying the key target audience and their needs. I utilize various methods such as surveys, focus groups, and competitor analysis to gather insights. This data informs our go-to-market strategy and enhances product positioning tailored to customer pain points.

To align cross-functional teams, I prioritize open communication and collaboration. Establishing regular check-ins and collaborative platforms allows us to share insights and progress continuously. Emphasizing shared goals helps unify the team's efforts towards successful product development.

In my previous roles, I actively collaborated with sales teams to develop sales enablement materials, including presentations, case studies, and training sessions. My focus was on ensuring they had the essential tools and understanding to effectively communicate product benefits to clients, which resulted in improved sales performance.

To stay updated on industry trends and competitors, I follow authoritative healthcare publications, maintain connections with industry professionals, and participate in relevant conferences and webinars. Regularly analyzing industry reports further enables me to identify shifts in market dynamics and trends.

Be ready to discuss a specific instance where data or feedback prompted a strategy change. Outline the original plan, what triggered the pivot, the new approach implemented, and the outcomes. This demonstrates your flexibility and responsiveness to changing circumstances.

Storytelling is essential because it connects with the audience emotionally, making complex ideas more relatable and memorable. By weaving a narrative around our products, we effectively communicate their value and relevance in the customer’s life, which increases engagement and loyalty.

To set KPIs for a marketing campaign, I start by defining clear objectives aligned with business goals. I ensure the KPIs are specific, measurable, achievable, relevant, and time-bound (SMART), allowing us to monitor progress and analyze performance effectively throughout the campaign.

I prioritize projects by assessing urgency and impact. I utilize tools like project management software to visualize timelines and dependencies, allowing me to allocate resources effectively. Open communication with stakeholders helps manage expectations and ensures timely delivery.

I'm excited about the GLP-1 program's potential to significantly improve the health outcomes of individuals managing chronic conditions. The innovative approach it takes in addressing lifestyle and behavior change provides an opportunity to make a meaningful impact on patient lives and contribute to overall population health.