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Traffic and Insights Associate

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Role: Traffic and Insights Associate

Location: Hybrid work arrangement, based in India

Hours: Primarily Bengaluru noon to 9PM, with some rotational night shifts as needed

About the Role

As a Traffic and Insights Associate, you will play a key role in supporting our client service teams within the Yahoo Consumer organization and enhancing ad performance across multiple campaigns. This position requires a detail-oriented professional who excels in campaign management, troubleshooting, and creative support. Your expertise in campaign optimization and performance insights will directly impact our clients' success and drive incremental revenue opportunities.

Key Responsibilities

Campaign Execution and QA: Provide creative support for campaign setup, conduct quality assurance checks, and manage third-party tags to ensure smooth and accurate execution.
Troubleshooting: Diagnose and resolve campaign and reporting issues for internal and external reporting platforms to maintain optimal performance.
Asset Management: Communicate ad specifications to clients, collect creative assets, and supply screenshots to account leads as needed.
Vendor Certification: Lead the certification process for new third-party vendors, ensuring compliance and smooth integration with existing systems.
Customized Reporting: Create customer-specific reports that offer insights into campaign performance, helping clients understand and improve results.
Optimization Recommendations: Analyze campaign data and provide actionable optimization strategies to improve ad performance and meet campaign goals.
Feature Requests: Identify and surface feature needs across platforms and tools, contributing to the continuous improvement of our ad tech capabilities.
Revenue Opportunities: Spot potential avenues for protecting or driving incremental revenue, aligning efforts to meet or exceed quarterly team KPI goals.

Qualifications

Education: Bachelor level degree (marketing, advertising, or related field)
Experience: 2+ years in ad operations, campaign management, or a similar field with knowledge of ad platforms such as Yahoo Ads, Google Ad Manager, and related tools.
Technical Skills: Proficiency with Microsoft Excel, PowerPoint, and Google Suite; familiarity with HTML, JavaScript, CSS, and web analytics tracking is a plus.
Communication: Strong interpersonal, written, and verbal communication skills.
Detail-Oriented: Ability to maintain high accuracy in reporting, campaign setup, and troubleshooting.
Problem Solving: Proactive in identifying issues, drawing insights from data, proposing solutions, and executing optimizations in high-pressure situations.
Collaboration: Demonstrated ability to work across teams to achieve collective goals while maintaining a client-first mindset.

This role offers the opportunity to contribute to high-impact campaigns, grow with an innovative team, and develop insights that directly influence client success.

Important notes for your attention

Applications:

All applicants must apply for Yahoo openings direct with Yahoo. We do not authorize any external agencies in India to handle candidates’ applications. No agency nor individual may charge candidates for any efforts they make on an applicant’s behalf in the hiring process.

Our internal recruiters will reach out to you directly to discuss the next steps if we determine that the role is a good fit for you. Selected candidates will go through formal interviews and assessments arranged by Yahoo direct.

Offer Distributions:

Our electronic offer letter and documents will be issued through our system for e-signatures, not via individual emails.

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements.

If you’re curious about how this factors into this role, please discuss with the recruiter.

Currently work for Yahoo? Please apply on our internal career site.

Average salary estimate

$60000 / YEARLY (est.)

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$50000K

$70000K

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What You Should Know About Traffic and Insights Associate, Ouryahoo

Join Yahoo as a Traffic and Insights Associate, where your talents will help shape the success of our ad campaigns! This exciting role is based in India, primarily operating from noon to 9 PM in Bengaluru, with some rotational night shifts when needed. As a Traffic and Insights Associate, you'll be the backbone of our client service teams, driving ad performance across a variety of campaigns. Your day-to-day will involve executing campaigns, ensuring everything runs smoothly through detailed quality checks, and managing third-party tags for optimal performance. With your analytical skills, you'll troubleshoot any reporting issues that pop up, ensuring our clients always have the best insights available. You'll also have the chance to communicate ad specifications to clients and gather assets to facilitate top-notch campaign execution. Your ability to analyze data and propose optimization strategies will be key in helping our clients understand how their campaigns are performing. Plus, you'll lead vendor certifications to ensure seamless integration with our systems. If you're detail-oriented and have at least 2 years of experience in ad operations or campaign management, we want to hear from you! This is a fantastic opportunity to grow with an innovative team, contributing to impactful campaigns that truly influence client success.

Frequently Asked Questions (FAQs) for Traffic and Insights Associate Role at Ouryahoo

What are the responsibilities of a Traffic and Insights Associate at Yahoo?

As a Traffic and Insights Associate at Yahoo, your primary responsibilities include executing and managing advertising campaigns, performing quality assurance checks, troubleshooting reporting issues, managing creative assets, certifying third-party vendors, generating customized reports, and providing data-driven optimization recommendations. Your role directly influences our clients' success by enhancing ad performance across campaigns.