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Senior Sales Planning Manager

ABOUT POPPI

Soda’s back. Like, actually back. The twist? It’s better for you this time (and no lie, it tastes better, too)! Join the team that’s reclaiming soda one mouthwatering drop at a time. Refreshing and juicy without unnecessary sugar, it’s time to love soda again! 

OUR VALUES

  • We keep it real: We keep our egos in check and our feedback honest so we can always stay real. You know, like our ingredients. 
  • We are creators: We’re disruptors who see and do things differently, which is why we changed the soda game forever.  
  • We do it better, together: We’re better when we do together. We have one shot to become the #1 soda, so we need to make it count (while taking care of each other along the way).  

 

THE ROLE

poppi is looking for a highly motivated and resourceful Senior Sales Planning Manager to drive strategic analysis and support the sales team in effectively managing the business. This role is responsible for analyzing customer performance, pulling and interpreting customer data, tracking results, and delivering key insights to enhance decision-making and execution. The ideal candidate is self-driven, detail-oriented, and thrives in a fast-paced, high-growth environment.

WHAT YOU WILL DO 

  • Lead annual and monthly retail customer-level and DSD-level Sales Forecasting efforts, working cross-functionally with the Key Account Team, Field Sales Team, Demand Planning Team, and Finance Team to build monthly bottoms-up forecasts by customer.
  • Communicate adjustments across departments to ensure current KPI and tracking mechanisms are understood.
  • Lead monthly sales risks & opportunity assessments, utilizing internal and external data sources.
  • Examine monthly, quarterly, and annual sales data to identify sales patterns and areas for improvement, comparing actual sales data to revenue projections and expectations.
  • Use previous sales data and market trends to develop business recommendations that drives growth.
  • Lead space planning activities, fair share analysis, and leakage trees for key customers, including Whole Foods, Target, Kroger, Safeway, Walmart, and others.
  • Build trade spend forecasts to understand spending on off-invoice activities, slotting, discounts, allowances, promotional programs, coupons, and other above-the-line spends.
  • Analyze promotional lift to determine appropriate frequency and depth and recommend ways to optimize for future promotional calendars.
  • Create Customer presentations and category management recommendations for Buyers using all available data to help sell in innovation, secure incremental placements, and drive sustainable growth at retail. 
  • Monthly reporting in collaboration with Finance Team.
  • Develop internal relationships with customers to become the go-to sales data resource person.
  • Stay on top of technical, industry, and business issues and trends affecting our sales and retail efforts.
  • Ad hoc project management/support to support growth programs (i.e. territory expansion, business cases for incremental resources to attack opportunities in the core universe).
  • Establish best practice reporting and manage report updates, both weekly and monthly.
  • Create templates and executive summaries to track core retail programs.
  • Assess market data from SPINS, Nielsen, IRI, Kantar, Numerator, Customer portals, and other sources, including brand and SKU levels, to identify areas where the company can increase its efforts.

WHAT YOU BRING

  • Full knowledge of retail initiatives, specifically category management and information-based selling.
  • Expertise in analyzing information and making information-based recommendations. 
  • Ability to work and drive positive results in a fast-paced, team environment.
  • Always acting with integrity through a “what’s right and best” mindset.
  • Positively add to and harness the progressive culture that has already been developed.
  • Detail-oriented and focused on doing it right vs. getting it done.
  • Self-motivated with proven success in talking to a multitude of people.
  • Extremely organized, dependable, and self-motivated.
  • Excellent verbal and written communication and presentation skills.
  • Demonstrated ability to excel in a hands-on, fast-paced entrepreneurial environment.
  • Strong work ethic, ability to plan and execute a highly productive schedule, desire to succeed, and a passion for building a brand.

YOUR BACKGROUND 

  • Bachelor's degree in Business, Finance, Marketing, or related field preferred; equivalent experience accepted.
  • 5+ years of experience in beverage retail sales analysis; DSD brands preferred.
  • Proficiency with the Microsoft Office Suite, PowerBi, Azure, Nielsen, IRI, and Retail Portal Data; advanced skills in Excel required.
  • Preferred technical experience across VIP, Kantar, and Numerator.

ADDITIONAL REQUIREMENTS

  • Ability to travel for business related meetings.
  • Ability to accommodate a flexible schedule, occasionally working evenings and weekends as needed for special assignments.

The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.  

COMPENSATION

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. For this role, the estimated base salary range is between $135,000 - $145,000. The actual base salary will vary based on various factors, including market, minimum wage requirements, and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. 

BENEFITS

poppi offers a comprehensive benefits package for full-time employees, including, but not limited to: 

  • Paid Time Off (3 weeks) 
  • 10 Paid Company Holidays 
  • Medical, Dental, and Vision Benefits 
  • Flexible Spending Account Plan 
  • 401(k) Program 
  • Paid Parental Leave 
  • Life Insurance 
  • Technology Allowance 
  • Employee Assistance Program 
  • Quarterly poppi Product Benefit 

At poppi, we are committed to building a diverse and inclusive company. We seek to create a culture where everyone can belong. We welcome people of different backgrounds, experiences, abilities, and perspectives.  

poppi is proud to be an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law. 

Poppi Privacy Policy 

Average salary estimate

$140000 / YEARLY (est.)
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$135000K
$145000K

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What You Should Know About Senior Sales Planning Manager, Poppi

Welcome to poppi, where we’re not just selling soda; we’re reinventing it! As a Senior Sales Planning Manager, you’ll dive into a world of strategic analysis, working remotely from anywhere in the US. Your role will involve sifting through customer performance data and crucial sales metrics to help our sales team hit targets and drive growth. You’ll collaborate with various teams, channeling insights from customer data into actionable strategies that ensure our delicious, better-for-you sodas reach as many consumers as possible. If you’re a detail-oriented and data-driven individual who thrives in a fast-paced environment, poppi is the perfect place for you. Your responsibilities will see you forecasting sales for key accounts like Whole Foods and Target, leading risk assessments, and even analyzing promotional effectiveness to help optimize our marketing strategies. At poppi, we believe in doing things the right way, together, and your contribution will be vital in achieving our mission of becoming the #1 soda brand. Join us to reshape the soda landscape and promote healthier choices while having a blast at what you do. Together, let’s make waves in the beverage industry and create something extraordinary!

Frequently Asked Questions (FAQs) for Senior Sales Planning Manager Role at Poppi
What are the main responsibilities of a Senior Sales Planning Manager at poppi?

The Senior Sales Planning Manager at poppi is responsible for driving strategic analysis, managing business insights, and enhancing sales team efficiency. Key duties include leading sales forecasting for retail customers, communicating adjustments across departments, analyzing sales data, and making informed recommendations for growth. This role is vital in helping the company optimize its sales strategy, ensuring the delicious poppi products reach consumers effectively.

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What qualifications are needed to apply for the Senior Sales Planning Manager role at poppi?

To qualify for the Senior Sales Planning Manager position at poppi, candidates should have a minimum of 5 years of experience in beverage retail sales analysis, ideally with DSD brands. A bachelor’s degree in Business, Finance, or Marketing is preferred, alongside strong analytical skills, proficiency in Microsoft Office, especially Excel, and experience with data sources like SPINS and IRI. A detail-oriented and self-motivated mindset is crucial for success in this high-growth environment.

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How does the Senior Sales Planning Manager contribute to poppi’s mission?

The Senior Sales Planning Manager contributes significantly to poppi’s mission by providing data-driven insights that guide sales strategies and decisions. By analyzing customer performance and collaborating with different teams, the manager helps in driving sustainable growth, identifying market opportunities, and ensuring that poppi products are showcased effectively in the marketplace.

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What skills are essential for the Senior Sales Planning Manager at poppi?

Essential skills for the Senior Sales Planning Manager at poppi include strong analytical capabilities, proficiency in data interpretation, and excellent communication skills. The ability to cultivate relationships across departments is vital to ensure that everyone is aligned and informed. Additionally, a strong work ethic and the capability to thrive in an entrepreneurial setting are crucial for success in this role.

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What benefits does poppi offer to its Senior Sales Planning Manager?

Poppi offers a robust benefits package for its Senior Sales Planning Manager, including 3 weeks of paid time off, medical, dental, and vision benefits, a 401(k) program, flexible spending accounts, and a technology allowance. The company also supports parental leave, provides life insurance, and offers employee assistance programs - all fostering a healthy work-life balance and supporting employee well-being.

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Common Interview Questions for Senior Sales Planning Manager
Can you describe your experience with sales forecasting?

In my previous roles, I have led the sales forecasting processes by analyzing both historical sales data and market trends to develop accurate forecasts. I ensure collaboration with cross-functional teams to maintain alignment on projections and adjust strategies based on real-time feedback. This comprehensive understanding helps to optimize revenue for key accounts.

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How do you handle data analysis for making business recommendations?

I approach data analysis by initially identifying key metrics that align with business objectives. I then gather relevant data from various sources, utilize analytical tools like Excel and Power BI, and apply critical thinking to interpret findings. This process enables me to provide actionable recommendations that drive growth and efficiency.

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What strategies do you use to communicate sales insights across teams?

Effective communication is key. I utilize presentations that are data-driven, concise, and tailored to the audience's needs. By establishing regular reporting and feedback loops, I ensure that all teams understand the insights provided and how they impact their strategies. It’s crucial for fostering collaboration and driving results.

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Describe a time you identified a significant opportunity in sales data.

In my previous job, I noticed an upward trend in sales during promotional periods but a decline afterward. I conducted a deeper analysis and recommended changes in our promotional strategies to sustain interest post-campaign. This led to a 15% increase in repeat sales, demonstrating the value of ongoing customer engagement.

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How do you stay current with market trends affecting retail sales?

I regularly follow industry publications and attend relevant webinars to stay updated on market trends. Additionally, I network with peers and engage in discussions about emerging technologies and consumer behavior shifts, which gives me insights into potential disruptions and opportunities in the market.

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Can you provide an example of a successful project you managed?

I successfully managed a cross-functional team project that revamped our retail space planning strategy. By analyzing data on store performances and consumer preferences, we were able to optimize shelf space, resulting in a 25% increase in product visibility and a significant sales uptick.

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What do you consider when creating trade spend forecasts?

When creating trade spend forecasts, I consider historical spend data, anticipated sales growth, and market competitive analysis. It’s important to balance investment in promotional activities with overall return on investment, ensuring that our trade spends align with broader business goals.

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How do you prioritize tasks in a fast-paced environment?

I prioritize tasks using a combination of urgency and impact assessments. I often create daily and weekly action plans that catalog tasks to ensure timely completion. Regular check-ins with my team help in reassessing priorities and reallocating resources as needed.

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What role does collaboration play in your work style?

Collaboration is paramount; I believe that diverse perspectives lead to better problem-solving. Regular brainstorming sessions with sales, marketing, and finance teams allow for comprehensive input when developing sales strategies, ensuring that all voices are heard and contributing to stronger outcomes.

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How would you approach a new product launch at poppi?

For a successful product launch, I’d begin with extensive market research to understand consumer needs and competitive landscape. Then I’d align cross-functional teams to develop a strategic launch plan that includes targeted promotions and sales training, ensuring the product reaches the right audience effectively.

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Poppi is a better-for-you prebiotic soda designed to keep your gut in check. Poppi combines real fruit juice with prebiotic powerhouse apple cider vinegar to create a soda that tastes amazing and provides real health benefits. The company was foun...

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Full-time, remote
DATE POSTED
March 19, 2025

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