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Business Development Representative

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About Primer

Fixing our K-12 education system is a civilizationally-important problem. We believe that all of our problems — including the ones that dominate the headlines — are downstream of education.

We have a simple thesis on how to solve it: empower 1,000's of educators to launch microschools in their communities.

We believe the historical tradeoff between price (tuition) and quality is a false dichotomy.

PrimerOS automates and eliminates much of the costs of traditional schools. Microschools have a structural advantage — asset-light real estate — which means much lower capex and opex. You put it together, and you get something that's never existed before: a world-class education that's accessible to normal American families and can rapidly scale.

About the Role

We’re hiring a Business Development Representative to join our small admissions team as we enroll families for the 2025-2026 school year and beyond. Choosing a school is one of the most important decisions a parent has to make. Educating parents on Primer’s program and partnering with them during their decision-making process is a profound responsibility—one that requires trust, empathy, and an unwavering commitment to helping families find the best educational fit for their child. The ideal candidate will have top 1% communication skills, enjoys speaking to families, and has experience owning a high-volume pipeline.

Responsibilities

Bring prospective families through Primer’s admissions process: Host phone calls and Zoom Parent Meetings with prospective families to discuss their children's educational needs and introduce them to Primer. Provide clear and accurate responses to any questions asked, which requires a deep understanding of Primer’s academic program and philosophy. Maintain consistent communication through follow-ups with families.
Own your pipeline: when you’re solving a generational problem, every family matters. Utilize sales systems such as Salesforce and Groove to ensure timely follow-up for every family. Exercise efficient time management to ensure families across all funnel stages are being communicated with.
Be maniacal about nailing every touch point you have with families. You will define the family’s first impression of Primer. Every text, phone call, and email matters.

Qualifications

Sales and/or admissions experience: Prior experience working in a sales, customer service, or admissions role, demonstrating the ability to build relationships and meet goals. Experience with using CRM and sales engagement platforms.
Strong communication skills: Excellent verbal and written communication skills to effectively convey information and address concerns from prospective families.
Presentation skills: Proficiency in delivering engaging presentations and the ability to adapt the content based on the audience's needs and interests.
The ability to adapt in a fast-paced, high-growth environment.
Location: Remote, with preference given to applicants in South Florida and Alabama.

If this sounds like you, fill out the application below with a bit about yourself and we'll take it from there! If you have any questions, don't hesitate to email us at jobs@primer.com.

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$60000 / YEARLY (est.)

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$50000K

$70000K

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What You Should Know About Business Development Representative , Primer

Join Primer as a Business Development Representative and be part of something extraordinary! At Primer, we’re on a mission to revolutionize K-12 education by empowering educators to create microschools that truly cater to their communities. In this role, you will play a pivotal part in guiding families through the admissions process for the upcoming 2025-2026 school year and beyond. This isn’t just a job; it’s a chance to make a real impact in the lives of children and their families. Our ideal candidate is someone with exceptional communication skills and a passion for education. You’ll be hosting engaging phone and Zoom meetings with prospective families, addressing their educational needs, and introducing them to the unique offerings of Primer. You’ll need to be resourceful and organized, managing your pipeline effectively using tools like Salesforce and Groove. As the first point of contact, your interactions will set the tone for Primer. Therefore, every touchpoint, whether a text, call, or email, matters significantly! If you possess sales or admissions experience, coupled with a knack for building relationships, we want to hear from you. This position is remote, with a preference for candidates in South Florida and Alabama. If you’re ready to make a difference and help families navigate one of their most important decisions, we invite you to apply today!

Frequently Asked Questions (FAQs) for Business Development Representative Role at Primer

What are the main responsibilities of a Business Development Representative at Primer?

As a Business Development Representative at Primer, your primary responsibilities include guiding prospective families through the admissions process, hosting informative phone calls and Zoom meetings, and maintaining consistent communication through follow-ups. You'll need to familiarize yourself deeply with Primer's academic philosophy to provide accurate responses and establish trust with families.