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Lead Lifecycle Marketing Analyst

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Fast Facts

Join Quizlet as a Lead Lifecycle Marketing Analyst where you will utilize your analytical expertise to enhance marketing strategies, drive customer engagement, and contribute to revenue growth in a collaborative environment.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Responsibilities: Analyze Lifecycle Marketing channels, develop data-driven insights for strategy improvement, and enhance analytics frameworks to support organizational goals.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Skills: Proven problem-solving abilities, advanced SQL skills, excellent communication, and ability to work in uncertain environments.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Qualifications: Experience with analytics tools and a background in Lifecycle Marketing; knowledge of Sisense and BigQuery is a plus.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Location: This role is based in San Francisco, CA, with a hybrid working model that supports both onsite and remote work.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Compensation: $140000 - $175000 / Annually



About Quizlet:

Inspired by our belief that anyone can learn anything and powered by our own curiosity, we build the smartest tools we can imagine to help students learn.  

Quizlet is the popular, global learning platform and app that millions of students, teachers and everyday people use to study any subject imaginable for school, work or as part of their personal interests -- including two-thirds of high school students and half of all college students in the US. Combining cognitive science and machine learning, Quizlet guides students through adaptive study activities to confidently reach their learning goals.

Valued at $1 billion, Quizlet has raised over $60 million in venture capital from investors including Icon Ventures, Union Square Ventures, General Atlantic, Costanoa Ventures, Owl Ventures, and Altos Ventures.  

To serve our global community of learners, our teams tackle lofty technical challenges and design for use cases across cultures and languages. We work hard, act like owners, and collaborate every chance we get. We’re energized by the potential to power more learners through multiple approaches and various tools.

About the Team:

Quizlet’s Lifecycle Marketing team is passionate about crafting and executing impactful and effective programs to engage and delight our users. Our goal is to take an innovative, creative and analytical approach to building strong relationships with our audiences while delivering business value through our Lifecycle marketing channels. We are a team that values consumer empathy, constant testing and iteration, and cross-functional collaboration.

About the Role:

We’re seeking a strategic and innovative analyst to drive Lifecycle Marketing Analytics forward. The ideal candidate is a thoughtful leader with a strong track record of partnering with Lifecycle Marketing teams to enhance channel performance using advanced measurement techniques. This role requires a forward-thinking approach to differentiate LCM from paid media and develop innovative strategies that improve customer acquisition, engagement, and revenue growth.

Success in this role will require expertise in data analytics platforms, a solid understanding of machine learning models, and hands-on experience in lifecycle marketing. We’re looking for someone who thrives in a fast-paced, collaborative environment, is passionate about driving meaningful change, and can turn data-driven insights into actionable business strategies.

Our colocation work model supports employees both remotely and onsite each week. Employees are required to be in the office on Monday, Wednesday, and Thursday and as needed by their manager or the company. This hybrid working environment facilitates collaboration, increases work efficiency, and enhances employee growth.

In this role, you will:

  • Tackle key analytics challenges to uncover insights, including measuring the incremental impact of Lifecycle Marketing channels
  • Partner with Lifecycle Marketers and leadership to shape business strategy, leveraging data-driven insights to inform decision-making
  • Proactively enhance the LCM analytics framework, identifying opportunities for improvement and developing a strategic roadmap aligned with organizational goals
  • Break down complex problems into structured, scalable solutions that drive measurable business impact
  • Conduct in-depth data analyses to answer critical questions, presenting actionable insights that influence strategy and execution
  • Develop and maintain dashboards that empower the marketing team with real-time data, enabling them to optimize performance and drive results

What you bring to the table:

  • Outstanding problem-solving abilities and comfort navigating and working effectively in uncertain environments
  • Excellent oral and written communication skills
  • Intellectual curiosity, flexibility, and high attention to detail
  • Proven track record of influencing strategic decisions that have resulted in business impact
  • Advanced SQL skills, window functions, sub-queries, etc

Bonus points if you have:

  • Experience with Sisense, BigQuery

Compensation, Benefits & Perks:

  • Quizlet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Salary transparency helps to mitigate unfair hiring practices when it comes to discrimination and pay gaps. Total compensation for this role is market competitive, including a starting base salary of $140,000 - $175,000, depending on location and experience, as well as company stock options
  • Collaborate with your manager and team to create a healthy work-life balance
  • 20 vacation days (and we expect you to take them!)
  • Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, HMO, VSP Choice)
  • Employer-sponsored 401k plan with company match
  • Access to LinkedIn Learning and other resources to support professional growth
  • Paid Family Leave, FSA, HSA, Commuter benefits, and Wellness benefits
  • 40 hours of annual paid time off to participate in volunteer programs of choice

We strive to make everyone feel comfortable and welcome! 

We work to create a holistic interview process, where both Quizlet and candidates have an opportunity to view what it would be like to work together, in exploring a mutually beneficial partnership.

We provide a transparent setting, that gives a comprehensive view of who we are!  

In Closing:

We hope you are excited about everything you read so far. We highly encourage you to apply for this position, even if you feel you do not meet all the requirements. Quizlet is always looking for amazing folks that believe in our mission and can contribute to our team in various ways - not merely candidates that fit a certain mold.

We have a bias for action, take initiative, and take pride in delivering results. We make informed decisions whenever possible but are unafraid to take calculated risks on great ideas to promote learning. We embrace challenges and see effort as the path to mastery. We’re constantly seeking opportunities to learn and we embrace curiosity. Quality matters at Quizlet, and we hold the bar high on everything we do.

We treat each other with honesty and respect, encourage vigorous debate, and seek critical feedback. We value diversity, humility, transparency, and collaboration as the best paths to our success — as individuals, as a team, and as a company.

Quizlet’s success as an online learning community depends on a strong commitment to diversity, equity, and inclusion. We are actively working to build a team that is representative of the diverse communities we serve, and an open, inclusive work environment where all employees can thrive. As an equal opportunity employer and a tech company committed to societal change, we welcome applicants from all backgrounds. Women, people of color, members of the LGBTQ+ community, individuals with disabilities, and veterans are strongly encouraged to apply. Come join us!

To All Recruiters and Placement Agencies:

At this time Quizlet does not accept unsolicited agency resumes and/or profiles. 

Please do not forward unsolicited agency resumes to our website or to any Quizlet employee. Quizlet will not pay fees to any third-party agency or firm nor will it be responsible for any agency fees associated with unsolicited resumes. All unsolicited resumes received will be considered the property of Quizlet.

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Average salary estimate

$157500 / YEARLY (est.)
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$140000K
$175000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Lead Lifecycle Marketing Analyst, Quizlet

Join Quizlet as a Lead Lifecycle Marketing Analyst in sunny San Francisco! In this exciting role, you'll be leveraging your analytical expertise to help enhance our marketing strategies and drive customer engagement. Collaborating closely with a dynamic team, you will tackle key analytics challenges and uncover actionable insights that will impact our business growth. Your primary focus will be on analyzing Lifecycle Marketing channels and developing data-driven strategies to improve performance. If you have a knack for problem-solving and enjoy working in an environment that thrives on creativity and innovation, this position is just for you! We are seeking someone with hands-on experience in lifecycle marketing and advanced SQL skills. Here, you'll not only analyze data but also help shape our overall marketing strategy, working closely with our Lifecycle Marketing team to ensure we meet our organizational goals. We value intellectual curiosity and flexibility, so bring your sharp communication skills and attention to detail to this rewarding environment! In this hybrid working model, you’ll have the freedom of working both onsite and remotely, which adds to the collaborative spirit of our team. At Quizlet, our mission is to help students learn anything with the power of technology, and as the Lead Lifecycle Marketing Analyst, you'll play a pivotal role in making this mission happen. Let’s drive growth and excitement together!

Frequently Asked Questions (FAQs) for Lead Lifecycle Marketing Analyst Role at Quizlet
What are the main responsibilities of a Lead Lifecycle Marketing Analyst at Quizlet?

As a Lead Lifecycle Marketing Analyst at Quizlet, your main responsibilities include analyzing Lifecycle Marketing channels, developing actionable insights to improve marketing strategies, and enhancing analytics frameworks to support business goals. You'll collaborate with Lifecycle Marketers to shape business strategies and conduct in-depth data analyses to provide performance optimization.

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What qualifications are required for the Lead Lifecycle Marketing Analyst position at Quizlet?

To excel as a Lead Lifecycle Marketing Analyst at Quizlet, you should have a solid background in Lifecycle Marketing and experience with analytics tools. Advanced SQL skills are crucial, alongside an ability to communicate effectively. Familiarity with platforms like Sisense or BigQuery is a plus. We also look for candidates who possess strong problem-solving abilities and a passion for data-driven decision-making.

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How does the hybrid work model function for the Lead Lifecycle Marketing Analyst at Quizlet?

The hybrid work model at Quizlet allows the Lead Lifecycle Marketing Analyst to work remotely and onsite. Employees are required to be in the office on Mondays, Wednesdays, and Thursdays, with the flexibility to work from home as needed. This model fosters collaboration while allowing you to balance personal and professional commitments.

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What skills are essential for a Lead Lifecycle Marketing Analyst at Quizlet?

Essential skills for a Lead Lifecycle Marketing Analyst at Quizlet include advanced SQL proficiency, strong analytical and problem-solving capabilities, excellent communication skills, and a high level of attention to detail. You should also be comfortable navigating uncertain environments and have a proactive attitude towards enhancing analytics frameworks.

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What is the compensation range for the Lead Lifecycle Marketing Analyst role at Quizlet?

The compensation for the Lead Lifecycle Marketing Analyst position at Quizlet ranges from $140,000 to $175,000 annually, depending on the candidate’s experience and location. In addition to a competitive salary, Quizlet offers company stock options and an array of benefits, including healthcare, vacation days, and professional development opportunities.

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Common Interview Questions for Lead Lifecycle Marketing Analyst
Can you explain your experience with Lifecycle Marketing analytics?

When discussing your experience with Lifecycle Marketing analytics, it's beneficial to highlight specific projects where you analyzed customer data to enhance engagement and revenue. Share examples of strategies you implemented based on your insights, focusing on the measurable impact those strategies had on the business.

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What tools have you used for data analysis in previous roles?

In your response, mention the specific analytics tools you have experience with, such as SQL, Google Analytics, or Sisense. Discuss how you utilized these tools to derive insights from data and support marketing strategies, emphasizing your ability to adapt to new technologies as needed.

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How do you approach problem-solving in data analysis?

Elaborate on your structured approach to problem-solving. Describe how you break down complex problems into manageable components, use data to identify patterns and test hypotheses, and collaborate with team members to devise effective solutions that drive measurable results.

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Describe a successful marketing strategy you contributed to.

Share a detailed example of a marketing strategy you helped to develop, focusing on your role in analyzing data to inform decisions. Highlight the steps you took from concept to execution and the metrics used to evaluate success, illustrating the positive outcome it had on the business.

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Why do you want to work as a Lead Lifecycle Marketing Analyst at Quizlet?

Express your passion for education and technology, and why Quizlet's mission resonates with you. Discuss how your skills align with the company's goals, and your enthusiasm for leveraging your analytical expertise to enhance user engagement and support learning.

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How do you stay current with marketing analytics trends?

Detail your routine for keeping up with industry trends, such as attending webinars, following relevant publications, or participating in professional networks. This demonstrates your commitment to continuous learning and how you bring fresh insights to your role.

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How would you measure the effectiveness of a Lifecycle Marketing campaign?

Describe the key performance indicators (KPIs) you would focus on, such as customer acquisition, engagement rates, or lifetime value. Illustrate how you would collect and analyze data to assess success and make necessary adjustments for future campaigns.

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What do you think sets effective Lifecycle Marketing apart from general marketing?

Discuss the unique aspects of Lifecycle Marketing, such as the importance of understanding customer journeys and creating targeted strategies at different stages. Emphasize the data-driven approach and how it fosters long-term customer relationships and enhances retention.

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Can you provide an example of a time you used data to influence a marketing decision?

Select a specific instance where your analysis led to a change in strategy or tactics. Talk about the data you collected, how you interpreted it, and the subsequent actions taken, showcasing your impact on the organization.

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What do you see as the future of Lifecycle Marketing?

Share your insights on upcoming trends and technologies that will shape Lifecycle Marketing, such as the integration of AI, personalization techniques, or evolving consumer behaviors. This indicates your forward-thinking mindset and understanding of a rapidly changing field.

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Helping students (and their teachers) practice and master whatever they are learning.

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DATE POSTED
April 6, 2025

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