Fast Facts

The Lifecycle Marketing Specialist at Quizlet will focus on driving user engagement, retention, and conversions through personalized marketing campaigns utilizing email, push notifications, and in-app messaging.

Responsibilities: Key responsibilities include building and launching lifecycle marketing campaigns, collaborating with cross-functional teams, brainstorming creative campaign ideas, and running A/B tests to optimize campaign performance.

Skills: Candidates should have 3+ years in lifecycle marketing, strong copywriting skills, attention to detail, and foundational knowledge in lifecycle campaign execution across various channels.

Qualifications: Experience with Braze is a plus, along with the ability to derive insights from campaign data and a focus on consumer empathy.

Location: This position is based in San Francisco, CA with a hybrid work model, requiring in-office attendance on certain days of the week.

Compensation: $80000 - $125000 / Annually

About Quizlet:

Inspired by our belief that anyone can learn anything and powered by our own curiosity, we build the smartest tools we can imagine to help students learn.  

Quizlet is the popular, global learning platform and app that millions of students, teachers and everyday people use to study any subject imaginable for school, work or as part of their personal interests -- including two-thirds of high school students and half of all college students in the US. Combining cognitive science and machine learning, Quizlet guides students through adaptive study activities to confidently reach their learning goals.

Valued at $1 billion, Quizlet has raised over $60 million in venture capital from investors including Icon Ventures, Union Square Ventures, General Atlantic, Costanoa Ventures, Owl Ventures, and Altos Ventures.  

To serve our global community of learners, our teams tackle lofty technical challenges and design for use cases across cultures and languages. We work hard, act like owners, and collaborate every chance we get. We’re energized by the potential to power more learners through multiple approaches and various tools.

About the Team:

Quizlet’s Lifecycle Marketing team is passionate about crafting and executing impactful and effective programs to engage and delight our users. Our goal is to take an innovative, creative, and analytical approach to building strong relationships with our audiences while delivering business value through our Lifecycle marketing channels. We are a team that values consumer empathy, constant testing & iteration, and cross-functional collaboration.

About the Role:

We’re looking for a Lifecycle Marketing Specialist to help drive engagement, retention, and conversions through personalized, data-driven marketing campaigns. This role will focus on executing and building lifecycle campaigns across email, push notifications, and in-app messaging while contributing to strategy for specific audiences within our broader file.

If you’re passionate about marketing automation, customer engagement, and data-driven decision-making, this is the perfect opportunity to grow your skills while making a measurable impact.

Our colocation work model supports employees both remotely and onsite each week. Employees are required to be in the office on Monday, Wednesday, and Thursday and as needed by their manager or the company. This hybrid working environment facilitates collaboration, increases work efficiency, and enhances employee growth.

In this role, you will:

• Build, test, and launch lifecycle marketing campaigns in Braze, ensuring accuracy, functionality, and a seamless user experience
• Partner cross-functionally with Engineering, Product, and Data teams to define campaign logic and integrate new events and user attributes for more personalized messaging
• Brainstorm and execute creative campaign ideas that engage, delight, and drive meaningful interactions with the Quizlet audience, managing the full campaign lifecycle from ideation to execution, analysis, and optimization
• Develop and run A/B tests to continuously refine messaging, content, and targeting, optimizing campaign performance based on data-driven insights

What you bring to the table:

• 3+ years of working on a high-performance Lifecycle Marketing team
• Attention to detail 
• Ability to write compelling copy for various audiences
• Foundational knowledge of campaign build and execution in Lifecycle channels, such as email, push, and sms
• Ability to distill insights from campaign test data
• A focus on consumer empathy 

Bonus points if you have:

• Experience building campaigns in Braze

Compensation, Benefits & Perks:

• Quizlet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Salary transparency helps to mitigate unfair hiring practices when it comes to discrimination and pay gaps. Total compensation for this role is market competitive, including a starting base salary of $80,000 - $125,000, depending on location and experience, as well as company stock options
• Collaborate with your manager and team to create a healthy work-life balance
• 20 vacation days (and we expect you to take them!)
• Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, HMO, VSP Choice)
• Employer-sponsored 401k plan with company match
• Access to LinkedIn Learning and other resources to support professional growth
• Paid Family Leave, FSA, HSA, Commuter benefits, and Wellness benefits
• 40 hours of annual paid time off to participate in volunteer programs of choice

We strive to make everyone feel comfortable and welcome! 

We work to create a holistic interview process, where both Quizlet and candidates have an opportunity to view what it would be like to work together, in exploring a mutually beneficial partnership.

We provide a transparent setting, that gives a comprehensive view of who we are!  

In Closing:

We hope you are excited about everything you read so far. We highly encourage you to apply for this position, even if you feel you do not meet all the requirements. Quizlet is always looking for amazing folks that believe in our mission and can contribute to our team in various ways - not merely candidates that fit a certain mold.

We have a bias for action, take initiative, and take pride in delivering results. We make informed decisions whenever possible but are unafraid to take calculated risks on great ideas to promote learning. We embrace challenges and see effort as the path to mastery. We’re constantly seeking opportunities to learn and we embrace curiosity. Quality matters at Quizlet, and we hold the bar high on everything we do.

We treat each other with honesty and respect, encourage vigorous debate, and seek critical feedback. We value diversity, humility, transparency, and collaboration as the best paths to our success — as individuals, as a team, and as a company.

Quizlet’s success as an online learning community depends on a strong commitment to diversity, equity, and inclusion. We are actively working to build a team that is representative of the diverse communities we serve, and an open, inclusive work environment where all employees can thrive. As an equal opportunity employer and a tech company committed to societal change, we welcome applicants from all backgrounds. Women, people of color, members of the LGBTQ+ community, individuals with disabilities, and veterans are strongly encouraged to apply. Come join us!

To All Recruiters and Placement Agencies:

At this time Quizlet does not accept unsolicited agency resumes and/or profiles. 

Please do not forward unsolicited agency resumes to our website or to any Quizlet employee. Quizlet will not pay fees to any third-party agency or firm nor will it be responsible for any agency fees associated with unsolicited resumes. All unsolicited resumes received will be considered the property of Quizlet.