Marketing Counsel

As a Marketing Counsel at Roblox, one of your primary responsibilities will be the review and provision of advice on a variety of marketing materials. This includes ensuring that marketing communications are compliant with legal requirements, reviewing creative campaigns, press releases, and presentations. You will help the team navigate the complex landscape of laws surrounding advertising and promotions to maintain accuracy and integrity in all marketing efforts.

To qualify for the Marketing Counsel position at Roblox, you need 3-5+ years of relevant legal experience, ideally with a focus on consumer-facing technology companies. An active membership in at least one U.S. state bar is required, along with a comprehensive understanding of marketing legal issues, including trademark and copyright laws, privacy issues, and false advertising regulations. Your ability to advise a marketing team in the tech industry is essential for this role.

The Marketing Counsel at Roblox plays a critical collaborative role within the organization. You will engage with various teams across the business, providing legal insights and advice on marketing initiatives. This level of collaboration ensures that all marketing strategies not only align with business objectives but also adhere to the relevant legal standards and ethical practices, fostering a safe and engaging environment for users.

A Marketing Counsel at Roblox should be well-versed in multiple legal issues relevant to marketing, including intellectual property matters like trademark and copyright protection, privacy laws, false advertising, and consumer protection regulations. Staying updated on emerging laws and industry standards is essential to provide sound legal advice and facilitate innovative marketing campaigns within the tech space.

At Roblox, the work culture is dynamic and fast-paced, encouraging innovation and creativity. As a Marketing Counsel, you'll be part of a small, yet growing team that values professional growth and collaborative spirit. The environment emphasizes flexibility, autonomy, and maintaining a healthy work-life balance, which is supported by policies like a flexible vacation structure and a focus on well-being. You'll also find that a sense of humor and professionalism are highly regarded.

In preparing for this question, highlight specific instances where you've successfully navigated marketing compliance issues. Discuss your familiarity with relevant laws and regulations, and provide examples of how you ensured marketing materials adhered to these standards, such as reviewing campaigns or advising marketing teams.

When answering this question, focus on your ability to create templates and guidelines for consistent legal reviews, and how you would facilitate communication between legal and marketing teams to ensure clarity and efficiency. Mention the importance of keeping up-to-date with changing legal standards to improve these processes continuously.

It's important to illustrate your proactive approach. Share how you would assess the campaign in question and discuss potential risks with the marketing team. Emphasize your commitment to protecting the company's image and ensuring compliance, all while helping the team adjust the campaign to align with legal requirements.

For this question, cite specific regulations such as GDPR or CCPA that impact privacy in marketing. Discuss how you apply these principles in your work, such as ensuring clear user consent and transparency in data usage, which is crucial in maintaining trust with consumers while navigating legal frameworks.

Discuss the importance of open communication and collaboration that a Marketing Counsel entails. Highlight your role in providing legal education to marketing teams, which empowers them to innovate while adhering to laws, thus creating a culture of informed risk-taking and ethical responsibility.

Describe your commitment to continuous learning through reading legal journals, attending relevant conferences, and regularly participating in industry webinars. Mention any professional organizations you’re part of that help you stay informed about the latest legal updates impacting marketing.

Prepare an example that showcases your collaborative approach. Illustrate a scenario where you advised on a marketing project, detailing the legal considerations you pointed out and how your guidance helped the project succeed while ensuring compliance with laws.

Discuss challenges such as evolving privacy laws, the speed of technological innovation outpacing regulation, and the complexities of social media advertising. Emphasize your proactive strategies for addressing these issues to support a compliant and innovative marketing strategy.

Share your thorough review process that includes checking the agreements against applicable laws, ensuring alignment with company policies, and engaging with stakeholders for clarity. Mention that you approach each review with an eye toward risk management and practical solutions.

Highlight your unique blend of legal expertise and experience in the tech industry. Discuss specific qualities and skills that they align with Roblox’s values, such as creativity, team collaboration, and an innovative mindset. Share your passion for the company’s mission and how it resonates with your professional goals.