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Sr Staff Outbound Product Manager - job 1 of 2

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

Are you passionate about product management and relentless when it comes to delivering great outcomes for your customers? Do you sweat the details and thrive in a fast-paced, innovative environment? We are looking for an experienced Product Manager to join our Product and Service management team to focus on the Service Resilience portfolio (Includes Modern Change Management, DevOps, Release Mgmt, and end-to-end Service Mgmt) within IT Service management.

About the Role: We are seeking an experienced Outbound Product Manager (OPM) to drive the market success of our ServiceNow solutions. As an OPM, you will bridge the gap between product development and go-to-market (GTM) execution, ensuring our offerings align with customer needs, market trends, and competitive positioning. You will work closely with sales, marketing, partners, and customers to drive adoption, awareness, and revenue growth.

Key Responsibilities:

  • Product Strategy and Roadmap: Co-develop product roadmap and prioritization for ITSM solutions with Inbound Product Manager to meet market demands and organizational objectives.
  • Market Analysis: Partner with Inbound PM to conduct market research to identify trends, and customer needs, informing product development and positioning.
  • Stakeholder Collaboration: Work closely with Inbound PM and extended stakeholders, including engineering , operations, sales, marketing, partners, and customers, to design and implement ITSM tools that proactively identify, diagnose, and resolve service anomalies, thereby reducing mean time to resolution (MTTR). 
  • Customer Engagement and Demos: 
    • Drive executive sessions for demos and roadmaps to paint the Service Resilience vision with key customer executives
    • Act as the voice of the customer, ensuring that product development aligns with user needs and delivers exceptional experiences. 
    • Engage with customers to gather feedback and drive continuous improvement.
  • Innovation and Improvement: Drive innovation by integrating advanced technologies, such as AI and machine learning, into ITSM products to enhance service resilience and operational efficiency. 
  • Performance Monitoring: Define key performance indicators (KPIs) to monitor product performance and service resilience, using data-driven insights to inform decision-making and product enhancements.
  • Customer Feedback, prioritization:
    • Ability to synthesize customer feedback into well-defined product capabilities 
    • Work with IPM to manage feature backlog
  • Releases and adoption of specific content creation: Create compelling content that ties technical features to business outcomes
  • Product Discovery: responsible for product discovery with Inbound PM, ensuring the team builds the right product for the right users. This involves
    • Researching customer needs
    • Validating ideas through user feedback
    • Collaborating with design and engineering to test solutions before development.

Qualifications

  • Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry. 
  • Experience: 
    • A minimum of 10 years in product management, with a focus on ITSM. Experience in developing GenerativeAI/Agentic platforms is highly desirable. 
    • Nice-to-know: core ITIL processes such as incident, change management 
  • Educational Background: Bachelor’s degree in Computer Science, Engineering, or a related field. A Master’s degree or relevant certifications are advantageous.
  • Technical Proficiency: Strong understanding of ITSM frameworks, service resilience strategies, and AI/ML concepts (including GenAI and Agentic AI). Ability to translate complex technical concepts into user-friendly solutions.
  • Analytical Skills: Proven ability to analyze market trends, customer feedback, and performance data to drive product development and improvement.
  • Communication and Leadership: Excellent verbal and written communication skills, with the ability to lead cross-functional teams and manage stakeholder relationships effectively.
  • Adaptability: Demonstrated ability to navigate ambiguous situations, adjust priorities based on evolving business needs, and drive forward-thinking solutions.

This role offers the opportunity to significantly impact the resilience and efficiency of IT services within the EMEA region, contributing to the organization's success in delivering reliable and innovative ITSM solutions.

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

From Fortune. ©2024 Fortune Media IP Limited. All rights reserved. Used under license. 

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What You Should Know About Sr Staff Outbound Product Manager, ServiceNow

ServiceNow is looking for a Sr Staff Outbound Product Manager to join their dynamic team at Hoekenrode 3 in Amsterdam, Netherlands. If you're someone who is passionate about product management and committed to delivering excellent outcomes for customers, you're in the right place! In this role, you'll become the driving force behind the Service Resilience portfolio, which includes modern change management, DevOps, and comprehensive service management solutions within IT Service Management (ITSM). Your key responsibilities will include co-developing product strategies and roadmaps alongside an Inbound Product Manager, conducting in-depth market analysis, and collaborating with various stakeholders to ensure our ITSM products truly align with customer needs. You’ll get to engage with customers directly, gathering insights that drive continuous improvement while also leading the charge in integrating advanced technologies like AI into our products. This position is perfect for someone who thrives in fast-paced environments and is ready to make a significant impact on the resilience of IT services within the EMEA region. If you’re excited by the challenge of driving market success and making IT solutions smarter and more efficient, this could be your next great opportunity!

Frequently Asked Questions (FAQs) for Sr Staff Outbound Product Manager Role at ServiceNow
What responsibilities does the Sr Staff Outbound Product Manager at ServiceNow have?

The Sr Staff Outbound Product Manager at ServiceNow is responsible for shaping the product strategy and roadmap for ITSM solutions, conducting market analysis, and collaborating with stakeholders to ensure product alignment with customer needs and market trends. This role also involves engaging with customers to gather feedback, driving product innovation, and defining KPIs to monitor product performance.

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What qualifications are needed for the Sr Staff Outbound Product Manager position at ServiceNow?

To qualify for the Sr Staff Outbound Product Manager role at ServiceNow, candidates should have at least 10 years of experience in product management, especially in ITSM. A bachelor’s degree in Computer Science or Engineering is required, while a Master’s degree or certifications are advantageous. Familiarity with AI integration into work processes is also highly desirable.

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How does the Sr Staff Outbound Product Manager contribute to the Service Resilience portfolio at ServiceNow?

The Sr Staff Outbound Product Manager plays a critical role in driving the market success of the Service Resilience portfolio at ServiceNow by ensuring the products meet customer needs, reflect market trends, and remain competitive. This involves collaborating with both Inbound PMs and external stakeholders, executing customer engagement strategies, and integrating AI technologies into product offerings.

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What skills are essential for the Sr Staff Outbound Product Manager role at ServiceNow?

Essential skills for the Sr Staff Outbound Product Manager role at ServiceNow include strong analytical abilities to assess market trends, excellent communication skills for stakeholder engagement, and the capacity for strategic thinking in product development. Additionally, proficiency in ITSM frameworks and an understanding of AI/ML concepts are crucial.

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What kind of work environment can the Sr Staff Outbound Product Manager expect at ServiceNow?

At ServiceNow, the Sr Staff Outbound Product Manager will find a flexible and trust-based work environment. The company adopts work personas that allow for remote, flexible, or on-site work depending on the nature of the job, thus providing an adaptable atmosphere that prioritizes employee needs.

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Common Interview Questions for Sr Staff Outbound Product Manager
Can you explain your product management experience related to ITSM?

In this response, elaborate on specific projects where you managed ITSM products, discussing the strategies you employed, how you engaged stakeholders, and the ultimate outcomes achieved. Highlight your understanding of the ITIL frameworks and any successful implementations you led.

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How do you approach market research to inform product development?

Outline your methodology for conducting market research, detailing the types of data you collect, such as customer feedback, market trends, and competitive analysis. Stress the importance of using this data to drive product decisions and how you ensure relevance in the market.

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Describe a time when you had to integrate customer feedback into a product.

Share a specific example of how you collected customer feedback, what changes you implemented as a result, and the impact on user experience and product sales. Emphasize the importance of acting on customer insights in product management.

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How would you define success for a product in the ITSM space?

Success can be defined by various metrics, including user adoption, customer satisfaction ratings, and product performance against defined KPIs. Discuss how you would set these metrics during development and what benchmarks you would aim for.

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Can you elaborate on your experience with AI implementation in product management?

Discuss any specific projects where you utilized AI technologies within a product. Describe the challenges you faced, how you overcame them, and the outcomes of integrating AI. Highlight your ability to translate technical concepts into user-friendly features.

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What strategies do you use to collaborate with cross-functional teams?

Highlight methods such as regular meetings, communication tools, and documentation practices that foster teamwork. Emphasize the importance of transparency and how you work to align objectives across different departments.

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How do you stay updated on trends in the ITSM industry?

Share specific resources or networks you engage with to stay informed about ITSM trends, such as industry conferences, webinars, professional associations, and online communities. Mention how you leverage this knowledge in your product strategies.

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Describe a challenging situation you've faced as a product manager and how you resolved it.

Provide a detailed account of a specific challenge, your approach to finding a solution, and the outcome. Focus on the lessons learned and how they've shaped your approach to product management.

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What techniques do you rely on for defining product roadmaps?

Discuss your process for co-developing product roadmaps, including stakeholder input, prioritization methods, and aligning the roadmap with organizational goals and market needs. Emphasize a structured approach that keeps user needs in focus.

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How would you ensure the effective adoption of a new ITSM product?

Highlight strategies you would implement, such as comprehensive training sessions, user-friendly documentation, and ongoing support. Discuss the role of feedback mechanisms to continuously improve the adoption process.

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