Go-To-Market (GTM) Engineer

A Go-To-Market (GTM) Engineer at Squint is responsible for designing and executing outbound campaigns, managing lead generation and qualification, monitoring market signals, collaborating cross-functionally with teams, optimizing sales technologies, and analyzing performance data to drive improvement. This role is pivotal in bridging technical solutions with market strategies, ensuring alignment between product offerings and market demands.

To be considered for the Go-To-Market (GTM) Engineer position at Squint, you should have at least 2 years of experience in demand generation, sales development, or outbound strategy, preferably in B2B SaaS or similar environments. A strong technical proficiency in outbound sales processes, excellent communication skills, analytical abilities, and adaptability to fast-paced environments are essential. A Bachelor's degree in Business, Marketing, Engineering, or a related field is preferred.

The Go-To-Market (GTM) Engineer at Squint contributes to revenue growth by designing optimized outbound campaigns that leverage AI tools for lead generation and engagement. This role also involves tracking market trends and buyer intent to identify key engagement opportunities and working closely with cross-functional teams to ensure seamless execution of market strategies. By optimizing sales technologies and analyzing performance data, the GTM Engineer helps drive sales efficiency and effectiveness.

The work conditions for a Go-To-Market (GTM) Engineer at Squint are dynamic and collaborative. The role is office-based in San Francisco, requiring you to work side by side with the leadership team. You'll engage with various departments including sales, marketing, and engineering, all within a vibrant and inclusive workplace. Additionally, the company promotes flexibility with its generous PTO and supportive benefits like commuter allowances and health insurance.

As a Go-To-Market (GTM) Engineer at Squint, you will utilize various sales and marketing tools such as Clay, Zapier, and Lemlist. These tools aid in automating outbound prospecting efforts, managing sales tech stacks, and enhancing lead qualification processes to develop effective and personalized outreach strategies.

When discussing your experience, detail specific examples of campaigns you’ve designed and executed, highlighting the strategies used to target potential customers. Be sure to mention how you utilized data to drive decision-making and any success metrics that illustrate the impact of your campaigns.

Prepare to mention AI tools you have used for lead generation or market analysis, like predictive analytics platforms or automation tools. Discuss how you’ve applied them in past roles to foster insights and contributions towards sales strategies.

Explain your approach to assessing leads, discussing methods you use to evaluate fit, from initial engagement to their progression through the sales funnel. Illustrate with examples where your qualifications led to successful conversions or improvements in the process.

Your answer should reflect a specific instance where you worked with different departments to achieve a common goal. Discuss your role, how you facilitated communication, and the significant outcomes that resulted from the collaboration.

Discuss your methods for research and data analysis, such as leveraging industry reports, online resources, or analytic tools. Be specific about how these insights have shaped your strategies in the past.

Identify key performance indicators you monitor, such as conversion rates, engagement levels, and campaign ROI. Discuss how these metrics help inform your strategy and contribute to continuous improvement efforts.

Express your passion for the manufacturing industry and the opportunity to combine innovative technology with real-world impact at Squint. Mention how the company’s mission aligns with your professional goals and values.

Share your methods for effectiveness, including time management strategies, the use of project management tools, or prioritization techniques. Provide examples of how this approach has helped you manage multiple responsibilities successfully.

Discuss the importance of clear and concise communication in coordinating with teams and stakeholders. Reflect on how effective communication has impacted your previous work, especially in aligning strategies and executing campaigns.

Elaborate on your flexibility and creative problem-solving skills while detailing instances where you adjusted your approach based on market shifts. This will showcase your ability to remain agile and effective in dynamic environments.