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Sr Product Manager - Guest Privacy & Choice image - Rise Careers
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Sr Product Manager - Guest Privacy & Choice

The pay range is $113,000.00 - $203,000.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

About us:

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.

The Marketing Capabilities organization aims to attract new guests, strengthen relationships with existing ones, and enhance the ease and joy of their shopping experiences, thereby fostering business loyalty. We achieve this by developing a deep understanding of our customers through advanced data capabilities, creating compelling and engaging content, and activating across various channels, platforms, and customer touchpoints.

Product Teams at Target are accountable for the delivery of business outcomes enabled through technology and analytic products that are easy to use, easily maintained and highly reliable. Product teams have one shared backlog that is inclusive of all product, technology, discovery and design work.

The Guest Privacy & Choice product within the Guest Data Platform combines multiple capabilities to collect and manage the choices guests make about how their data is used at Target and enables the enterprise to consume and apply those choices. Working closely with partners across Privacy, Legal, Marketing & Digital, this product abstracts complex regulatory requirements at the state and federal level with scalable technical solutions to become the authoritative source of guest opt choices for the enterprise. In addition, this product is responsible for providing guest marketability authorization to marketing applications and guest facing surfaces. An ideal candidate will have an understanding of strategies that develop trust with guests and evangelize the value exchange of personal information between guests and Target. In addition, they will have an eye toward marketplace trends in privacy and have a passion for solving complex problems.

Responsibilities:

  • Lead the strategy, development, and execution of product roadmap for several data and internal services applications that enable Target meet guest data privacy expectations and privacy-compliance requirements.

  • Maintain deep understanding of the data infrastructure and ensure that the product capabilities accommodate the broader data architecture in the enterprise.

  • Collaborate with engineering leaders, peer product managers, third-party partners, legal, and compliance teams to maintain robust backend integrations that securely pass customer data to marketing and other digital channels.

  • Develop and maintain roadmaps and product OKRs that focus on privacy-related features and enhancements, ensuring alignment with company-wide product goals.

  • Act as the voice of the customer in privacy-related discussions, ensuring the customer experience is at the forefront of all product development.

  • Provide input on the design of the user experience (UX) for privacy, providing customers with transparency, clarity, and control over their data and how it is used.

As a Senior Product Manager, you will work in the product model and will partner to develop a comprehensive product strategy, related roadmap, and set key business objectives (OKRs) for your respective product.  You will need to leverage the knowledge of your product, guest feedback, broader consumer sentiment, and other relevant data points to assess value, develop business cases, and prioritize the direction and desired outcomes for your products.

You will be the “voice of the product” to key stakeholders to ensure that their needs are met, and that the product team is getting the direction and support that it needs to be successful. You will develop and actively understand the market, maintain a product roadmap and backlog outlining the consumer and internal user-focused themes, epics, and stories while prioritizing the backlog to focus on the highest impact work for your team and stakeholders.

You will encourage the open exchange of information and viewpoints, as well as inspire others to achieve challenging goals and high standards of performance while committing to the organization's direction. You will foster a sense of urgency to achieve goals and leverage resources to overcome unexpected obstacles, and partner with product teams across the organization to help them achieve their goals while pursuing and completing yours.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About you:

Four-year degree or equivalent experience

  • 6+ years of product management experience or equivalent domain experience, preferably in the digital privacy or customer identity space

  • Expertise in compliance, especially domestic and global privacy regulations (e.g. CCPA, COPPA, Age restrictions), industry standards, and have demonstrated experience applying them in a complex technology environment

  • Knowledge of industry trends in Privacy and/or vendor privacy tools preferred (e.g. OneTrust, Osano, Securiti)

  • Deep understanding of data management, data flows including personal information (PI), and digital marketing practices

  • Experience with technology and ability to facilitate communication between business and technology teams

  • Proficient in Agile, with experience working in a product model (e.g., user stories, iterative development, scrum teams, sprints, personas)

  • Ability to lead a body of work with cross-functional partners

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.

Benefits Eligibility

Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_E

Americans with Disabilities Act (ADA)

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com.

Application deadline is : 04/25/2025
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Average salary estimate

$158000 / YEARLY (est.)
min
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$113000K
$203000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sr Product Manager - Guest Privacy & Choice, Target

Join Target as a Senior Product Manager for Guest Privacy & Choice, where you'll be at the forefront of enhancing customer privacy experiences. Based in our Minneapolis headquarters, you'll lead the development and execution of a forward-thinking product roadmap that prioritizes our guests' data privacy. With a robust understanding of regulations and marketplace trends, you’ll collaborate with teams across privacy, legal, and marketing to ensure a seamless integration of privacy features into our digital platforms. Your main goal is to create strategies that not only comply with complex regulatory requirements but also foster trust among our guests regarding their personal data. With your experience and passion for solving privacy challenges, you'll maintain an agile approach in overseeing product capabilities that accommodate our broader data architecture. Join us in making a significant impact on how guests interact with their data and experience Target in a compliant and customer-friendly manner. This role promises a unique blend of strategic vision and tactical execution, making it a rewarding way to contribute to our mission of enhancing customer loyalty. So if you're ready to engage in meaningful work that connects technology with customer trust, we want to hear from you!

Frequently Asked Questions (FAQs) for Sr Product Manager - Guest Privacy & Choice Role at Target
What responsibilities does the Senior Product Manager for Guest Privacy & Choice at Target have?

The Senior Product Manager for Guest Privacy & Choice at Target is responsible for leading the strategy, development, and execution of a product roadmap focused on guest data privacy features. They maintain a deep understanding of data architecture and ensure compliance with privacy regulations, collaborating with legal and engineering teams to secure customer data across platforms.

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What qualifications are required for the Senior Product Manager position at Target?

To be successful as a Senior Product Manager for Guest Privacy & Choice at Target, candidates should possess a four-year degree or equivalent experience along with at least 6 years of product management experience, particularly in digital privacy and customer identity. Knowledge of regulations like CCPA and experience with privacy tools is preferred.

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How does the Senior Product Manager ensure compliance with privacy regulations?

The Senior Product Manager at Target ensures compliance with privacy regulations by leading discussions with privacy, legal, and compliance teams to integrate necessary features into the product design. They also maintain a deep understanding of compliance requirements and industry standards, ensuring that all tech implementations are aligned with legal expectations.

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What is the work environment like for a Senior Product Manager at Target?

The work environment for a Senior Product Manager at Target is hybrid, allowing for a blend of onsite and remote work. This flexibility supports various work arrangements while still requiring collaboration with cross-functional teams at the Target HQ in Minneapolis, fostering a supportive and dynamic workplace culture.

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What types of projects will the Senior Product Manager work on at Target?

The Senior Product Manager at Target will work on projects that manage how guest data is collected, stored, and utilized, focusing on enhancing privacy features and compliance. They will also lead initiatives that drive guest trust and marketability authorization within marketing applications.

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Common Interview Questions for Sr Product Manager - Guest Privacy & Choice
What experience do you have in managing guest data privacy products?

In response to this question, highlight specific instances where you led product initiatives focused on data privacy, emphasizing your understanding of applicable regulations and the outcomes attained through your efforts.

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Can you explain how you prioritize product features related to privacy?

When answering, outline your approach to stakeholder engagement and user feedback, detailing how you assess the importance of features while aligning them with both compliance requirements and customer needs.

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How do you ensure effective collaboration between technical teams and business stakeholders?

Discuss your methods for facilitating communication, such as regular meetings and shared documents. Emphasize your experience working with cross-functional teams to achieve alignment on goals and expectations.

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What is your understanding of CCPA and how it affects product management?

Your answer should reflect your familiarity with the CCPA’s requirements and how they influence product features. Share any experience in implementing or overseeing compliance within a product lifecycle.

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Describe a challenging privacy-related issue you faced and how you resolved it?

Provide a specific example that showcases your problem-solving skills in addressing complex privacy challenges, detailing the steps you took and the positive impact your resolution had on your organization.

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How do you measure the success of a privacy-related product feature?

Discuss potential metrics and KPIs you would use to evaluate the success of privacy features, including user satisfaction, compliance rate, and any impact on guest trust and engagement.

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What trends do you foresee impacting guest privacy in the coming years?

Sharing insights on upcoming trends will demonstrate your proactive approach and understanding of the marketplace. Discuss technological innovations, shifts in consumer behavior, or evolving legislation.

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How do you stay updated on privacy regulations and industry standards?

Talk about your strategies for keeping abreast of changes in privacy laws, such as attending workshops, participating in webinars, and following industry news, which help you apply new knowledge to your work.

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How do you approach designing a user experience that provides transparency about data use?

Emphasize your focus on user-friendly design principles that prioritize clarity. Discuss how you incorporate guest feedback into your UX design process for privacy-related features.

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What strategies would you employ to cultivate trust between guests and Target regarding their data?

Reflect on various strategies, such as transparent communication and educational initiatives, that convey the value exchange of personal information and build trust in your customer base.

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To help all families discover the joy of everyday life.

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DATE POSTED
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