Account Executive - job 1 of 3

An Account Executive at TEGNA is responsible for creating strategic go-to market plans, fostering collaborative relationships with clients, and leveraging our extensive suite of media solutions to meet revenue goals. The role also involves updating market conditions for the buying community and effectively negotiating to expand the business.

To qualify for the Account Executive position at TEGNA, candidates should have at least 1 year of major account engagement experience in digital media sales or a related field. Strong communication and negotiation skills, as well as a proven track record of exceeding sales targets, are essential for this role.

Success in the Account Executive position at TEGNA requires excellent interpersonal communication, strategic thinking, and the ability to interpret data for actionable insights. Familiarity with digital marketing channels and a high-energy, self-starter attitude will also contribute greatly to your success.

Absolutely! TEGNA provides a comprehensive benefits package that includes health insurance options, a robust 401(k) program with company matching, and generous Paid Time Off (PTO). Employees also benefit from virtual doctor appointments and therapy sessions, ensuring a supportive environment for both physical and mental health.

To apply for the Account Executive role at TEGNA, visit our careers page or follow the application process outlined in the job listing. Ensure your resume highlights your relevant experience in digital media sales, and include a cover letter that showcases your enthusiasm for the role.

I plan to meet sales targets by thoroughly understanding market trends and utilizing TEGNA's innovative media solutions to create strategic plans that cater to clients' needs. By fostering strong relationships and maintaining open communication, I will ensure client satisfaction and retention.

Building relationships requires active listening and understanding clients' business needs. I would engage regularly with clients, provide insights based on data analytics, and ensure they feel valued by offering tailored solutions that drive their business objectives.

Certainly! In my previous role, I identified a potential client's pain points around brand visibility. By proposing a custom advertising strategy using a mix of display ads and video content, I helped them increase their reach by 40%, resulting in a signed contract worth $250,000, exceeding our quarterly targets.

I regularly read industry publications, attend webinars, and participate in networking events with other professionals. Additionally, I follow digital marketing influencers on social media to ensure I am aware of the latest advancements and best practices.

Data plays a critical role in my sales approach. It helps me identify trends, understand customer behavior, and tailor my pitches accordingly. By using analytics to support my proposals, I can provide proof of potential effectiveness to prospective clients, enhancing my credibility.

A challenge I faced was during a project where the client's needs kept changing. I scheduled regular check-ins to better understand their evolving requirements, which allowed me to adapt my strategy effectively. This proactive communication not only led to a successful campaign but also strengthened our business relationship.

I would leverage TEGNA's diverse media platforms by integrating them into a comprehensive marketing strategy that aligns with the client's goals. By using television and OTT solutions like Premion, I can enhance their ad reach and engagement, helping them achieve measurable results.

My approach to negotiation involves transparency and understanding the client's needs and limitations. I aim to find common ground while demonstrating the value of TEGNA’s solutions. This ensures that both parties leave satisfied while achieving their respective goals.

I am motivated by the thrill of achieving targets and the satisfaction that comes with helping clients succeed. Additionally, the dynamic nature of the media industry challenges me to constantly improve my skills and strategies, and I love rising to that challenge.

I want to work for TEGNA because of its commitment to trustworthy journalism and community engagement. I admire how TEGNA combines innovative media solutions with strong values, and I believe my skills in sales and digital marketing align perfectly with TEGNA’s mission to support businesses and local communities.