Product Marketing Manager

As a Product Marketing Manager at Tonal, your main responsibilities include developing and executing comprehensive go-to-market strategies for new software launches, defining product naming and messaging frameworks, and ensuring consistent messaging across all marketing channels. You'll collaborate closely with creative and channel teams to drive user engagement and contribute to the product roadmap by leveraging consumer insights and market data.

Tonal requires candidates for the Product Marketing Manager position to have 5+ years of experience in product marketing for consumer software products. You should have exceptional communication and storytelling skills and a proven track record of successful product launches and marketing campaigns. Strong program management skills and the ability to translate complex ideas into clear messages are crucial for this role.

At Tonal, we are committed to creating a diverse and inclusive work environment. We celebrate the unique experiences of our teammates and actively seek individuals from varied backgrounds for the Product Marketing Manager role. Our aim is to add new perspectives that contribute to our overall strength, and we support the growth of every team member.

Candidates with hardware or subscription experience, start-up experience, or a background in premium brand or health & fitness will have an extra edge for the Product Marketing Manager role at Tonal. Such experiences demonstrate an understanding of the industry's dynamics and customer needs.

The work culture at Tonal is dynamic and fast-paced, ideal for those who thrive on challenge and innovation. As a Product Marketing Manager, you'll be encouraged to think strategically and outside the box while managing the complexities of marketing programs. Team collaboration is vital, and you'll find that your insights and contributions are highly valued.

When answering this question, focus on specific examples from your past roles. Discuss how you developed a go-to-market strategy for a product, the market research conducted, and the channels utilized for a successful launch. Highlight the results achieved and what you learned from the experience.

A strong response to this question should include your approach to understanding the target audience's needs and the competitive landscape. Explain how you outline the core message, product positioning, and unique selling proposition to ensure effective communication across channels.

Discuss your strategies for collaboration with different teams, such as creative and channel owners. Emphasize the importance of maintaining a unified message and how you leverage tracking and feedback mechanisms to adjust messaging as needed.

Provide an example where customer feedback or market research informed product features or adjustments. Explain how you would use qualitative and quantitative data to advocate for changes to better meet customer expectations.

Share insights on potential challenges like market competition, achieving alignment across teams, or managing timelines. Discuss how you approach overcoming these challenges through planning, collaboration, and agile adaptability.

Detail a specific product launch, your role in the process, the strategies used, and the metrics of success afterward. Highlight any obstacles faced and how you addressed them to achieve a successful outcome.

Elaborate on how you utilize both qualitative and quantitative data to inform your marketing strategies. Provide examples of how data analysis affected your previous decisions and outcomes in product marketing.

It's essential to demonstrate a genuine passion for fitness and marketing. Talk about industry publications you read, conferences you attend, or relevant webinars. Discuss how you apply this knowledge to your marketing strategies at Tonal.

Your answer should reflect a positive attitude towards feedback as a growth opportunity. Share an example where you received constructive criticism and how you used it to improve your work or a marketing strategy.

Discuss methods such as storytelling, personalized marketing, and creating engaging content. Provide specific examples of campaigns you’ve developed that fostered strong customer connections and promoted product engagement.