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Digital Product Go-To-Market Manager

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

  • Undertake research with market teams to understand segmentation, user payment needs, market practices and behaviours
  • Support the development of the overall goals and commercialisation strategy to ensure Visa’s success in digital payments and authentication across our suite of digital products and solutions.
  • Deliver commercial and product initiatives required to execute the commercial strategy for growth and delivering greater value for Visa’s clients
  • Evaluate product related regulatory, legal and operational risks and implement mitigations required
  • Create and apply best practices to create commercial constructs, terms, agreements and pricing structures
  • Prioritise initiatives based on an understanding of client needs gathered from client facing teams, together with an assessment of likely benefit to Visa
  • Work with global and local product development teams to develop a localized view of products and to ensure everything is in place for products to be deployed and scaled in our region   
  • Create compelling client facing market collateral for engaging issuers, payment service providers and acquirers on e-commerce centred on UX for key use cases and solutions
  • Work with local product development and client facing teams to develop and execute the go to market approach for our key digital initiatives including pilot framework and strategy, launch communications plan and execution framework
  • Develop and disseminate materials to educate internal and external stakeholders on new product offerings
  • Leverage learnings across product launches to develop a Go-To-Market Playbook
  • Actively monitor commercial performance of the product portfolio and determine any remedial actions required
  • Where needed, define market requirements through UX centred design for e-commerce/CNP digital solutions and provide feedback to global product teams
  • Undertake research with market teams to understand segmentation, user payment needs, market practices and behaviours
  • Support the development of the overall goals and commercialisation strategy to ensure Visa’s success in digital payments and authentication across our suite of digital products and solutions.
  • Deliver commercial and product initiatives required to execute the commercial strategy for growth and delivering greater value for Visa’s clients
  • Evaluate product related regulatory, legal and operational risks and implement mitigations required
  • Create and apply best practices to create commercial constructs, terms, agreements and pricing structures
  • Prioritise initiatives based on an understanding of client needs gathered from client facing teams, together with an assessment of likely benefit to Visa
  • Work with global and local product development teams to develop a localized view of products and to ensure everything is in place for products to be deployed and scaled in our region   
  • Create compelling client facing market collateral for engaging issuers, payment service providers and acquirers on e-commerce centred on UX for key use cases and solutions
  • Work with local product development and client facing teams to develop and execute the go to market approach for our key digital initiatives including pilot framework and strategy, launch communications plan and execution framework
  • Develop and disseminate materials to educate internal and external stakeholders on new product offerings
  • Leverage learnings across product launches to develop a Go-To-Market Playbook
  • Actively monitor commercial performance of the product portfolio and determine any remedial actions required
  • Where needed, define market requirements through UX centred design for e-commerce/CNP digital solutions and provide feedback to global product teams.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications

Experience in product commercial management in particular in e-commerce solutions working with global and EU payment solution providers, merchants, big-tech, issuers and acquirers
Advanced understanding of e-commerce payment solutions for merchants
Ability to articulate and discuss the value of authentication to the e-commerce payment ecosystem
Sound knowledge of how to leverage Visa Secure to reduce fraud, reduce transaction abandonment, improve UX and increase approvals.
Passionate about UX centred design, API products, consumer and merchant experience with a focus on driving product adoption, usage rates, and conversion
Data and insights driven to generate a well-rounded view on taking product to market.
Industry knowledge of fintechs, big-tech, PSPs is a must
Curious and inquisitive problem solver – thrives in challenging problems
Rigorous thinker, ability to transpose business and technical understanding to relevant market inputs with sales and product teams within Visa as well as with external client discussions – leading to commercial & revenue opportunities
Understand how to scale and distribute products/services within a technology company
Ownership and driving impact are important aspects to the role, must have the mindset to fully understand and quickly overcome commercial, technical, industry and internal challenges to succeed
Strong ability to progress solutions and enhancements with urgency and prioritised focus for commercial and strategic benefits for our customers and Visa
Understanding of the European regulatory landscape affecting e-commerce payments.

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Average salary estimate

$80000 / YEARLY (est.)
min
max
$70000K
$90000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Digital Product Go-To-Market Manager, Visa

As a Digital Product Go-To-Market Manager at Visa in vibrant London, you'll be stepping into a pivotal role designed for innovation and impact. Here at Visa, we pride ourselves on being the world leader in payments technology, processing over 259 billion transactions a year. Your main mission? To drive the commercialization strategy of our cutting-edge digital payment solutions. You'll delve into market research to grasp user needs and behaviors, working collaboratively with our global and local teams to ensure our products resonate well with clients. Moreover, your strategic insights will transform into compelling marketing materials aimed at engaging issuers and payment service providers effectively. From evaluating risks related to product launches to devising a Go-To-Market Playbook filled with best practices, this role is brimming with opportunities for growth and influence. If you’re passionate about e-commerce solutions and have a knack for UX-centered design, this position is perfect for you! Your work will not only help Visa continue to lead in the payments sphere but also contribute towards creating a seamless experience for consumers and businesses alike. We embrace an environment of collaboration and innovation, and your expertise will be crucial as we transform the way the world pays. Join us at Visa and turn your vision into reality!

Frequently Asked Questions (FAQs) for Digital Product Go-To-Market Manager Role at Visa
What are the responsibilities of a Digital Product Go-To-Market Manager at Visa?

The Digital Product Go-To-Market Manager at Visa is responsible for undertaking market research to understand user needs and payment behaviors, developing commercial strategies for digital payment solutions, and delivering initiatives for product success. They evaluate regulations and risks associated with product launches while creating compelling marketing collateral to engage clients.

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What qualifications are required for a Digital Product Go-To-Market Manager at Visa?

To be successful as a Digital Product Go-To-Market Manager at Visa, candidates should have experience in product commercial management, especially within e-commerce solutions. A strong understanding of payment ecosystems, UX-centered design, and the European regulatory landscape is essential, alongside a data-driven mindset and problem-solving abilities.

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How does Visa support the professional development of a Digital Product Go-To-Market Manager?

Visa offers a dynamic work environment where a Digital Product Go-To-Market Manager can thrive through continuous learning and professional development. Opportunities include collaboration with global teams, exposure to cutting-edge technologies, and access to a wealth of resources aimed at enhancing product knowledge and strategic thinking.

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What skills are critical for a successful Digital Product Go-To-Market Manager at Visa?

Critical skills for a Digital Product Go-To-Market Manager at Visa include advanced knowledge of e-commerce payment solutions, the ability to articulate product value effectively, strong analytical skills to leverage data insights, and a passion for user experience design. The role also demands strong communication abilities to liaise with various stakeholders.

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What makes the Digital Product Go-To-Market Manager role at Visa unique?

The Digital Product Go-To-Market Manager role at Visa is unique due to its blend of strategic oversight and hands-on operational execution in the fast-paced payments landscape. This job not only allows you to navigate complex commercial challenges but also offers a chance to influence product adoption and enhance user experiences at a global scale.

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Common Interview Questions for Digital Product Go-To-Market Manager
Can you explain your experience with e-commerce payment solutions?

When answering this question, it's important to highlight any previous roles where you were responsible for managing e-commerce payment products. Discuss specific projects, your responsibilities, and how your efforts contributed to the success of the product.

Join Rise to see the full answer
How do you prioritize product initiatives based on client feedback?

In responding to this question, provide examples of how you gather client feedback and analyze it to assess which product initiatives will provide the most value. Mention any frameworks you use for prioritization, such as the MoSCoW method or feature scoring.

Join Rise to see the full answer
Describe a successful go-to-market strategy you developed in a previous role.

Share a specific instance where you crafted a go-to-market strategy, detailing the steps you took, the challenges you faced, and the ultimate outcome. Emphasize the collaboration with cross-functional teams and how market feedback shaped the strategy.

Join Rise to see the full answer
How do you evaluate regulatory compliance for new product launches?

Speak to your familiarity with the regulatory landscape affecting e-commerce payments, particularly in Europe. Explain how you stay updated on changes and how you've worked with legal teams to ensure compliance in past roles.

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What analytical tools do you use to monitor product performance?

Discuss the specific analytical tools you’ve used to track product performance, such as Google Analytics, Tableau, or any specific CRM software. Provide insight into how you leverage data to drive decisions in your product strategy.

Join Rise to see the full answer
How do you foster collaboration between global and local product teams?

Share your strategies for fostering collaboration, such as regular cross-team meetings, the use of shared platforms for transparent communication, and leveraging technology to bridge geographic gaps. Provide examples from your past experiences.

Join Rise to see the full answer
What methods do you use to gather market insights?

Explain the methodologies you prefer for gathering market insights, including surveys, user testing, secondary data analysis, or focus groups. Emphasize the importance of integrating these insights into product development.

Join Rise to see the full answer
How do you approach risk assessment when launching new products?

Outline your systematic approach to identifying potential risks related to new product launches, such as regulatory risks, market acceptance, and operational challenges. Highlight any frameworks you utilize for risk assessment.

Join Rise to see the full answer
Provide an example of how you improved a product’s user experience.

Describe a specific example where you altered or optimized a product’s UX. Focus on your research methods, the changes made, and the positive outcomes observed.

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What’s your philosophy on creating marketing collateral for complex products?

Discuss your philosophy on simplifying complex concepts for diverse audiences. Provide examples of effective marketing collateral you've created and how it resonated with the target audience, emphasizing the importance of clear communication.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
March 22, 2025

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