Senior Marketing Manager, Video Podcasts

As a Senior Marketing Manager for Video Podcasts at Vox Media, you will oversee audience growth strategies for key shows, primarily focusing on enhancing their YouTube and social media presence. Your responsibilities will involve launching cross-channel marketing campaigns, collaborating with show production teams, analyzing audience data, and developing best practices for audience engagement across various platforms.

To thrive in the Senior Marketing Manager role at Vox Media, candidates should have proven experience in multi-channel audience growth, particularly on YouTube. Strong copywriting skills for consumer-facing marketing, proficiency in data analysis for informed decision-making, and the ability to build relationships with diverse stakeholders are essential qualifications for this position.

The Senior Marketing Manager at Vox Media plays a crucial role in fostering audience engagement by formulating strategic social and video audience plans for select shows. This includes developing compelling content, testing innovative engagement strategies, and continuously monitoring performance to optimize the overall podcast experience.

In this role, you will lead diverse marketing campaigns aimed at driving audiences to Vox Media's podcast offerings across various channels, including social media, newsletters, and audio platforms. You will also execute paid marketing strategies for priority shows, employing innovative approaches to expand listener bases.

Vox Media provides a comprehensive benefits package for the Senior Marketing Manager position, including health and wellness support, flexible work arrangements, and opportunities for professional growth. Additionally, the company emphasizes diversity, equity, and inclusion, fostering an environment where all employees can thrive.

When answering this question, highlight specific strategies you've implemented to grow audiences on YouTube, such as optimizing video titles and descriptions, utilizing SEO techniques, and developing engaging content tailored to your target audience.

Discuss your proficiency with various analytics tools, such as Google Analytics or social media insights, to track engagement metrics. Emphasize how these insights inform your content strategy and help refine audience targeting for improved performance.

Outline your strategy for identifying target audiences across platforms, creating cohesive messaging, and launching campaigns that integrate audio, video, and social content to maximize reach and engagement.

Provide examples of types of consumer-focused content you've created, such as social media posts and promotional copy, and how those communications were tailored to engage the intended audiences effectively.

Share your methods for keeping current with industry trends, such as following industry blogs, attending webinars, or participating in professional communities focused on podcast and media marketing.

Describe a specific campaign where you played a leading role, detailing the strategy, execution, and measurable outcomes achieved. Highlight any lessons learned that you applied in subsequent initiatives.

Mention tools such as Asana, Trello, or Slack that you've used to facilitate project management and communication with various stakeholders, emphasizing how these tools helped streamline collaboration.

Discuss how cross-team collaborations can lead to innovative ideas, better promotion of shows, and a comprehensive understanding of audience needs, ultimately resulting in more effective marketing strategies.

Identify key performance indicators (KPIs) relevant to audience engagement and growth, such as listener numbers, social media interactions, and audience retention rates, and explain how you would use these metrics to gauge success.

Articulate potential challenges such as market saturation, competition for audience attention, or rapid changes in platform algorithms, and propose strategies to navigate these obstacles effectively in your role.