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Sr. Analyst, Marketing Transformation Enablement - job 3 of 4

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

 

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

 

Join Team Amex and let's lead the way together.

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of the U.S. Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. 

The Sr. Analyst, Marketing Transformation Enablement will inform the marketing roadmap, measure transformation success, and enhance the Marketer experience. This role will have an immediate focus on Project Flywheel, the Enterprise initiative focused on advancing the end-to-end marketing execution technical and operational ecosystem to drive greater efficiency. This role will work cross-functionally with key stakeholders from across the enterprise including USCM, Product, and Technology to develop actionable strategies and in-market solutions that drive results.

How will you make an impact in this role?

  • Drive the implementation of Project Flywheel strategy, partnering closely with the Enterprise working team and USCM
  • Manage requirements gathering, journey mapping, and feedback loop with Marketing stakeholders to inform the transformation roadmap
  • Support development and tracking of transformation KPIs
  • Manage and track the ongoing issues across initiatives by maintaining centralized issue log, leading the partnership with stakeholders, and defining trends for holistic improvement.
  • Support the implementation of new ways of working and process optimizations as the technical ecosystem evolves

Minimum Qualifications

  •     Positive “roll-up your sleeves” attitude, a proactive mentality, and a passion to win required
  •     Ability to collect and analyze data/insights to drive winning strategies
  •     Strategic, analytical, problem-solving mindset; ability to problem solve and make decisions or drive to fast resolution (e.g. brings options & trade-offs to the table to generate decisions) 
  •     Strong internal partner management skills with proven ability to influence & negotiate
  •     Superior organization and planning skills are essential, detail oriented with ability to think “end-to-end”
  •     Familiarity and subject matter expertise in digital, marketing, customer centricity, and/or agile ways of working

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

  • Competitive base salaries 
  • Bonus incentives 
  • 6% Company Match on retirement savings plan 
  • Free financial coaching and financial well-being support 
  • Comprehensive medical, dental, vision, life insurance, and disability benefits 
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
  • Free and confidential counseling support through our Healthy Minds program 
  • Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.

If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.

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Average salary estimate

$80000 / YEARLY (est.)
min
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$55000K
$105000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sr. Analyst, Marketing Transformation Enablement, American Express

Are you ready to take your career to new heights with American Express as a Sr. Analyst, Marketing Transformation Enablement? In this exciting role, you'll become an integral part of our U.S. Consumer Services Team, which plays a critical function in delivering innovative consumer products and services. By leveraging your strategic thinking and analytical skills, you’ll collaborate with various key stakeholders to drive the implementation of Project Flywheel, an enterprise initiative aimed at enhancing our marketing execution and operational efficiency. We believe in a culture of support, and at Amex, you have the opportunity to be recognized for your contributions and impact among a diverse team. You’ll be responsible for requirements gathering and journey mapping, ensuring we gain valuable insights to inform future marketing strategies. Your attention to detail and organization will be essential as you support the tracking of transformation KPIs and issues, fostering an environment where creative processes evolve smoothly. With American Express, you won’t just do a job—you’ll join a team that values collaborative growth. If you’re a proactive problem-solver with a passion for marketing and customer-centricity, you’ll fit perfectly into our dynamic culture. Join us, and let’s lead the way together in transforming marketing experiences for our valued customers!

Frequently Asked Questions (FAQs) for Sr. Analyst, Marketing Transformation Enablement Role at American Express
What responsibilities does a Sr. Analyst, Marketing Transformation Enablement at American Express have?

As a Sr. Analyst, Marketing Transformation Enablement at American Express, you will drive the implementation of Project Flywheel, manage requirements gathering and journey mapping with marketing stakeholders, support the development of transformation KPIs, and address ongoing issues to ensure continuous improvement in marketing processes. Your role is pivotal in fostering cross-functional collaboration, enhancing the marketer experience, and contributing to the overall success of our marketing initiatives.

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What qualifications are required for the Sr. Analyst, Marketing Transformation Enablement role at American Express?

For the Sr. Analyst, Marketing Transformation Enablement position at American Express, candidates should possess a positive attitude, strategic and analytical mindset, and proven problem-solving skills. Familiarity with digital marketing, customer-centricity, and agile methodologies is essential. Furthermore, you should have strong internal partner management capabilities, allowing you to influence and negotiate effectively with various stakeholders.

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How does American Express support career development for Sr. Analysts in Marketing Transformation Enablement?

American Express is committed to the professional growth of its Sr. Analysts in Marketing Transformation Enablement by providing numerous career development opportunities. This includes access to training programs, mentorship, and resources designed to enhance your skills in marketing strategy and project management, ensuring you’re continually evolving and advancing in your career.

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What is Project Flywheel and how does it impact the Sr. Analyst position at American Express?

Project Flywheel is an enterprise initiative at American Express aimed at transforming the end-to-end marketing execution technical and operational ecosystem. As a Sr. Analyst in this role, you will work closely with stakeholders to implement strategies that enhance operational efficiency, optimize workflows, and ultimately drive better results for marketing initiatives. Your contributions will play a vital part in the long-term success of this project.

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What is the work environment like for a Sr. Analyst, Marketing Transformation Enablement at American Express?

The work environment for a Sr. Analyst, Marketing Transformation Enablement at American Express is collaborative, inclusive, and dynamic. You will be part of a supportive team that values your ideas and contributions, fostering a culture of open communication. With options for flexible working arrangements, you’ll find a balance that suits your professional and personal needs while being connected to a talented group of colleagues.

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Common Interview Questions for Sr. Analyst, Marketing Transformation Enablement
Can you describe a time when you implemented a marketing strategy successfully?

In your answer, focus on a specific project where you played a key role, detailing your strategic thinking, execution steps, and the impact it had on the overall marketing goals, emphasizing collaboration with stakeholders.

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How do you prioritize tasks when managing multiple projects?

Illustrate your ability to effectively manage time through methodologies, like prioritizing based on urgency and importance, and how you utilize tools for tracking progress to ensure timely delivery.

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What are the KPIs you believe are the most critical for measuring marketing transformation?

Provide a thoughtful overview of relevant KPIs that align with company objectives, while also explaining why they matter, drawing on your analytical skills to assess campaign efficiencies.

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How do you manage relationships with internal stakeholders?

Share examples of your communication strategies, conflict resolution skills, and techniques to build Rapport, such as regular check-ins, transparency, and inclusive decision-making, showcasing interpersonal effectiveness.

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What experience do you have with data analysis in marketing?

Discuss your hands-on experiences with data analysis, outlining specific tools or software you have used, and how you translated data insights into actionable marketing strategies to enhance performance.

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Describe a challenge you've faced during a marketing project and how you overcame it.

Highlight a specific issue, your problem-solving approach, and the successful outcome, showing your resilience and ability to adapt without losing sight of project goals.

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How would you drive the implementation of Project Flywheel?

Articulate how you would leverage strategic thinking to align cross-functional teams with project goals, manage timelines, and foster a collaborative environment to ensure smooth execution.

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What is your familiarity with agile marketing methodologies?

Discuss your understanding of agile principles in marketing, providing examples of how you have applied them in previous roles to enhance project efficiency and responsiveness to changing market demands.

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How do you stay updated on marketing trends and best practices?

Share specific resources, networks, and communities you engage with to keep your expertise relevant and how you apply the insights gained to your work, emphasizing a commitment to continuous learning.

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What role does customer centricity play in marketing effectiveness?

Discuss the importance of understanding customer needs and preferences, providing examples of how you have placed customer insights at the core of your marketing strategies to drive engagement and loyalty.

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American Express is a multinational financial services corporation and global leader in providing personal, small business, and corporate credit cards.

598 jobs
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BADGES
Badge Family FriendlyBadge Office VibesBadge Work&Life BalanceBadge Rapid Growth
CULTURE VALUES
Inclusive & Diverse
Empathetic
Collaboration over Competition
Growth & Learning
Transparent & Candid
BENEFITS & PERKS
Medical Insurance
Dental Insurance
Mental Health Resources
Life insurance
Disability Insurance
Child Care stipend
Employee Resource Groups
Learning & Development
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 3, 2025

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