GTM Enablement Manager

As a GTM Enablement Manager at Braze, you'll be responsible for onboarding new hires effectively, facilitating workshops, and managing the logistics of onboarding programs. You'll also develop and maintain training materials, analyze performance data to improve onboarding processes, and collaborate with Subject Matter Experts (SMEs) to ensure content accuracy and relevance.

To qualify for the GTM Enablement Manager role at Braze, applicants should have a minimum of 5 years of experience in Sales or GTM Enablement, Customer Success, or Sales Operations. Strong facilitation and communication skills are essential, along with a proven track record of enhancing enablement programs and engaging with senior stakeholders.

Braze supports GTM Enablement Managers through comprehensive training resources, a collaborative work environment, and ongoing professional development opportunities. Employees enjoy flexibility, competitive compensation, and benefits that promote work-life balance, making it an ideal place for career growth.

GTM Enablement Managers at Braze utilize Learning Management Systems (LMS) like Seismic Learning for training management. They are also familiar with analyzing data tools and other collaborative platforms to ensure effective content delivery and to monitor the performance of onboarding programs.

Braze boasts a vibrant and inclusive company culture that prioritizes teamwork, equity, and personal growth. As a GTM Enablement Manager, you'll be part of a supportive team that values diverse perspectives and encourages open communication, enabling you to thrive and make a meaningful impact.

In answering this question, reflect on your passion for sales, training, and helping others succeed. Describe specific moments or experiences that influenced your decision to take on this role and how they align with Braze's mission and values.

Outline your process for assessing current training needs, collaborating with SMEs, and leveraging feedback from new hires. Emphasize the importance of continuous improvement and your adaptability to reflect changes in business processes or tools used at Braze.

Choose an example that highlights your planning, engagement strategies, and the positive feedback received from participants. Focus on specific actions you took to enhance interaction and ensure participants felt supported throughout the session.

Discuss metrics you use to track performance, including key qualitative and quantitative data points. Explain how to leverage these insights to create actionable improvements to the onboarding experience, ensuring alignment with overall business goals.

Highlight techniques such as regular check-ins, creating a supportive community through mentorship, and providing easy access to resources. Emphasize your focus on relationship building to ensure that new hires feel welcomed and motivated.

Explain your approach to collecting, analyzing, and acting upon feedback from new hires and stakeholders. Discuss your commitment to iterating on the onboarding process based on this feedback to continuously enhance the experience at Braze.

Provide a specific example where you encountered a challenge and adapted your strategy to overcome it. Illustrate your problem-solving skills and how that experience has shaped your approach to future onboarding initiatives.

Articulate your belief in the power of teamwork and how you foster collaboration among departments. Highlight your ability to communicate effectively with different teams and adapt your onboarding strategies based on their unique needs.

Discuss the various sources you utilize for staying informed, such as attending workshops, engaging in professional networks, or following industry thought leaders. Emphasize your commitment to being proactive in evolving your skills and knowledge.

Share your thoughts on creating a personalized and engaging onboarding experience that addresses the needs of new hires while aligning with company culture. Discuss the importance of building relationships and ensuring ongoing support throughout the process.