Cella is hiring: Specialist, Social Media Content Creation in Solon

As the Specialist in Social Media Content Creation at Cella, your responsibilities will include social listening to discover key trends, developing and pitching creative ideas for content, producing and editing engaging posts for TikTok and Instagram, performing on-camera, tracking metrics, and optimizing performance to boost engagement. Collaboration with the brand and community teams is essential to ensure that your content aligns with the strategic vision of Cella.

To apply for the Specialist, Social Media Content Creation role at Cella, you should ideally have a Bachelor's Degree, although it is not a strict requirement. A minimum of 3-5 years of experience in content creation or social media management is preferred. Strong creative skills that reflect the brand’s tone and proficient knowledge of platforms like Instagram and TikTok are crucial. Familiarity with design tools such as Adobe Photoshop and CapCut is also valuable.

Success in the Specialist, Social Media Content Creation role at Cella is defined by your ability to drive engagement through high-quality, innovative content that aligns with the brand's strategy. This includes effectively leveraging social listening insights, producing compelling media, and continuously analyzing metrics to enhance reach and engagement on platforms like TikTok and Instagram.

In the role of Specialist, Social Media Content Creation at Cella, you will utilize various tools, including social listening and publishing tools, along with design and editing software like Adobe Photoshop, Illustrator, Canva Pro, InShot, and CapCut. Your proficiency with these tools will help you create standout content tailored to our audience.

While previous experience with food styling is listed as a bonus for the Specialist, Social Media Content Creation position at Cella, it is not a mandatory requirement. However, having a flair for food styling can elevate your content and make it more engaging for our audience, especially since we value unique and visually appealing presentations.

When explaining your social listening process, emphasize how you monitor various social platforms to identify trends and audience sentiments. Discuss how this data informs your content strategy and leads to the creation of relevant and timely posts that resonate with your audience.

In response to this question, share how you brainstorm and research current trends, and how you combine your unique insights with brand goals to develop content ideas. Be prepared to provide examples of successful ideas you've pitched or executed in the past.

Discuss your familiarity with editing tools such as InShot and CapCut, and explain your editing style. Highlight how you maintain the brand voice and vision while ensuring the final content is polished and engaging for the audience.

Share a specific example where you've analyzed content performance metrics, such as engagement rates and follower growth. Explain the adjustments you made based on these insights and the resulting impact on your content strategy.

Explain your approach to staying updated on social media trends, such as following influencers and industry leaders, analyzing popular content formats, and participating in relevant discussions. Describe how you incorporate this knowledge into your content planning and strategy.

Discuss the importance of open communication and regular check-ins with both teams. Sharing how you establish clear goals and maintain a feedback loop can increase successful collaboration on content strategies is key.

Describe your understanding of the unique characteristics and audience preferences on platforms like TikTok and Instagram. Explain how you tailor your content—both in format and messaging—to fit each platform while aligning with the overall brand strategy.

Discuss your comfort level with being on-camera and how you use this presence to enhance engagement. Provide examples of past experiences where your on-camera talent significantly impacted the content's performance.

Prepare to share a specific campaign example, highlighting your role, the objectives, the content you created, and the measurable outcomes achieved. Discuss any challenges you faced and how you overcame them.

Convey your understanding of the critical elements for engaging content, such as creativity, relatability, and visual appeal. Discuss techniques like storytelling, humor, and authentic interaction that can captivate the audience effectively.