Performance Marketing Specialist

As a Performance Marketing Specialist at Cosmos Sport SA, your main responsibilities include creating, monitoring, optimizing, and measuring PPC campaigns across various platforms such as Google Ads and social media. You will handle daily management of paid media accounts, analyze campaign performance, conduct keyword research, and develop custom reports using tools like GA4 and Looker Studio. Your role will directly contribute to achieving sales targets while maintaining a keen understanding of the digital marketing landscape.

To be considered for the Performance Marketing Specialist role at Cosmos Sport SA, you should ideally have a Bachelor's degree in Economics, Information Technology, Engineering, Mathematics, Marketing, or Statistics. You need 1-2 years of experience in performance marketing or related fields, and a solid understanding of paid media platforms and analytics tools like Google Analytics is essential. Additionally, fluency in Greek and English, along with proficiency in MS Excel and Google Sheets, is expected to effectively communicate and analyze data.

Cosmos Sport SA is committed to the professional development of its team members, including Performance Marketing Specialists. They offer a competitive compensation package and various career development and education programs to help employees enhance their skills and advance in their careers. The supportive environment encourages networking and staying current with industry trends, fostering a culture of continuous learning and innovation.

In the Performance Marketing Specialist role at Cosmos Sport SA, you will utilize a variety of tools and platforms, including Google Ads, Facebook/Instagram for paid promotions, and Google Analytics for tracking performance. You'll also be expected to work with reporting tools such as GA4 and Looker Studio to aggregate and analyze data, ensuring effective campaign management and optimization.

At Cosmos Sport SA, Performance Marketing Specialists enjoy a range of benefits including a competitive salary, health and wellness programs, and generous employee discounts across multiple brands. The company also offers flexible working arrangements, career development opportunities, and perks like the 'parents’ day off' program, ensuring a well-rounded work-life balance.

When answering this question, highlight specific PPC campaigns you have managed, detailing the strategies you employed, the platforms used, and the outcomes achieved. Be sure to emphasize analytics and performance metrics that demonstrate your ability to optimize campaigns effectively.

Discuss your methods for conducting keyword research, including tools you use and how you apply the findings to optimize PPC campaigns. Highlight your analytical mindset and ability to adapt strategies based on industry trends and audience behavior.

Share your understanding of the factors influencing bounce rates and propose strategies such as improving landing page content, enhancing user experience, and utilizing effective targeting to engage visitors better. Provide examples from past experiences where you successfully implemented similar strategies.

Explain the key performance indicators (KPIs) you focus on, such as return on advertising spend (RoAS), conversion rates, and customer engagement metrics. Discuss how you analyze this data to inform decisions and propose optimizations for future campaigns.

Provide a specific example where you utilized Google Analytics or other reporting tools to derive insights from campaign data. Detail the adjustments you made based on your findings and the impact it had on campaign performance.

Illustrate your understanding of the balance between data-driven decision-making and creative strategy. Provide examples where innovative approaches contributed to the success of a performance marketing campaign.

Share your strategies for staying informed, such as subscribing to industry blogs, attending webinars, and networking with other professionals. Discuss how you apply new knowledge to your strategies in the Performance Marketing Specialist role.

Reflect on a specific campaign you managed that achieved great results. Discuss the objectives, the strategies you implemented, and the measurable outcomes, making sure to highlight your role in the campaign's success.

Outline your approach to identifying performance issues, including data analysis and testing different strategies. Emphasize your problem-solving skills and ability to adapt quickly based on performance insights.

Articulate your enthusiasm for joining the Cosmos Sport team, mentioning the company’s reputation, innovative culture, and alignment with your personal values and career goals. Express how you believe your skills can contribute to the company’s success.