Senior Business Development Representative - job 1 of 2

As a Senior Business Development Representative at Freshworks, you'll focus on driving revenue by conducting strategic outreach and building relationships with prospects. Your responsibilities will include prioritizing targets using various research tools, conducting cold outreach through calls and emails, qualifying leads at all levels, and creating a strong early-stage sales pipeline. You'll also collaborate with Account Executives and leverage your knowledge of Freshworks products to effectively communicate their value to potential clients.

To apply for the Senior Business Development Representative position at Freshworks, you should have 1-2 years of experience in business development, sales, or a related field. Experience in researching, cold-calling, and qualifying accounts is crucial. You'll also need excellent communication skills, strong problem-solving abilities, and experience facilitating conversations with prospects. A self-motivated, target-driven mentality and familiarity with CRM software will also serve you well in this role.

Success as a Senior Business Development Representative at Freshworks involves being proactive and strategic in your outreach. Utilizing an intent-based approach is key, and you'll want to become well-versed in both Freshworks offerings and the specific needs of your target accounts. Building genuine relationships with prospects and effectively managing inbound leads will elevate your contributions. Additionally, meeting and exceeding quota targets will strengthen your position within the team.

At Freshworks, the work environment is dynamic, inclusive, and focused on growth. As a Senior Business Development Representative, you'll work in a fast-paced atmosphere that encourages collaboration and innovation. The Denver office comes equipped with various amenities, including an onsite gym and lunch services, all designed to foster a productive and positive workplace culture. Plus, being located in the vibrant area of Larimer Square offers a lively backdrop for your work life.

As a Senior Business Development Representative at Freshworks, you can expect a competitive base salary range between $58,000 and $65,000, which may vary based on your professional experience and market demand. In addition to the base salary, this role is also eligible for variable compensation opportunities. Freshworks is committed to an equitable compensation framework to ensure all team members are fairly rewarded for their contributions.

When faced with objections during the sales process, the key is to listen actively and empathetically. Take the time to understand the prospect's concerns and validate their feelings. Then, respond with relevant facts about Freshworks products, aligning your solution with their needs. Practice displaying confidence and maintaining a positive outlook, as this encourages trust and rapport throughout the conversation.

In your response about cold outreach, highlight specific techniques you've employed, such as researching the prospect beforehand, personalizing your outreach messages, and using multiple communication channels like phone, email, and social media. Share stories of successful interactions or meetings booked as a result of your efforts. This demonstrates not only your skills but also your persistence and dedication.

Talk about the various research tools and techniques you leverage to identify potential leads effectively. This could include analyzing market trends, reviewing industry news, or using platforms like LinkedIn to find relevant contacts. Discuss how you prioritize leads based on intent and fit, ensuring you focus on high-potential prospects for the greatest impact.

Share your passion for Freshworks’ mission to enhance customer experiences through technology. Discuss specific aspects of the company culture or values that resonate with you, such as diversity, collaboration, or innovation. Highlight how you see this role as an opportunity to grow within a fast-paced environment while contributing to a team that makes a difference for businesses worldwide.

Explain your approach to prioritizing tasks by referring to methods such as creating daily to-do lists or using project management tools. Discuss the importance of assessing deadlines, focusing on high-impact activities, and maintaining flexibility to adapt to changing priorities as new leads or opportunities arise.

Demonstrate your organizational skills by discussing how you utilize CRM software to track interactions, set reminders for follow-ups, and document all correspondence. Mention any additional organizational strategies you employ, such as color-coding tasks or setting specific goals for each account to keep your pipeline efficient and up-to-date.

Provide an example that illustrates your ability to build strong relationships, such as nurturing a lead over several calls before addressing their pain points effectively. Describe how you maintained regular contact, followed up on their concerns, and ultimately positioned the Freshworks solution as a perfect fit for their needs, leading to a successful close.

Discuss your commitment to becoming an expert on Freshworks’ products by engaging in ongoing learning. Mention specific resources you utilize, like product training sessions, webinars, or collaborating with team members. This shows that you value knowledge and are proactive about understanding how Freshworks can best serve its clients.

Talk about the importance of metrics in measuring success, such as the number of qualified leads generated, meeting sales targets, or the growth of your pipeline. Discuss how you set personal goals and continuously strive for improvement, indicating your commitment to contributing effectively to the success of the sales team and Freshworks overall.

Convey that a great Business Development Representative combines strong communication skills, strategic thinking, and a knack for relationship building. Emphasize the importance of empathy and understanding customer needs, as well as the drive to overcome challenges and achieve sales goals. Highlight that adaptability and a passion for learning are also crucial qualities in this role.