Sr. Partner Marketing Manager

As a Sr. Partner Marketing Manager at GoTo, you'll be responsible for developing and executing the channel marketing strategy in collaboration with partners and channel sales teams. Your role will include creating comprehensive go-to-market plans, building co-marketing campaigns, and managing local marketing efforts that align with revenue targets. You’ll also support event planning and logistics for channel-specific activities, ensuring everything is executed smoothly.

To qualify for the Sr. Partner Marketing Manager position at GoTo, you should have at least 3 years of experience in Channel Programs and Partner Marketing. Familiarity with various channel partner models, along with a proven ability to collaborate with Channel Sales, is essential. A detail-oriented mindset and the capability to achieve business objectives through effective marketing strategies will help you succeed in this role.

A Sr. Partner Marketing Manager impacts channel partner success at GoTo by creating tailored marketing strategies that align with partners' needs and goals. By developing co-marketing plans and executing targeted campaigns, this role ensures partners have the tools and resources necessary to maintain a healthy sales pipeline. Additionally, managing events and engaging directly with partners strengthens relationships and drives mutual growth.

At GoTo, the company culture embraces diversity, inclusion, and creative collaboration. As a Sr. Partner Marketing Manager, you’ll be part of a supportive environment that values each team member's contributions. The flexible work setting encourages professional development and growth, allowing you to thrive while driving marketing initiatives that align with GoTo's vision and objectives.

GoTo provides numerous growth opportunities for Sr. Partner Marketing Managers through comprehensive benefits, wellness programs, and ongoing learning initiatives. The company is dedicated to your professional development, ensuring you have access to resources and experiences that enhance your skills and career trajectory within the marketing field.

In answering this question, focus on specific examples where you developed and executed channel marketing strategies. Mention how you collaborated with partners and sales teams to achieve set goals and elaborate on the results of your initiatives.

Discuss the key performance indicators (KPIs) you use to evaluate the success of marketing campaigns, such as lead generation, pipeline growth, or revenue impact. Provide examples of how you’ve tracked and analyzed data to refine strategies for better outcomes.

Your response should highlight your collaborative mindset. Explain how you identify the strengths of partners, align those with marketing initiatives, and create mutually beneficial strategies that result in lasting partnerships.

Provide a detailed description of a successful project, including your role, the challenges faced, the strategies implemented, and the tangible results achieved. This showcases your ability to deliver results in your marketing role.

Talk about specific resources you utilize, such as industry blogs, webinars, or professional networks, to stay informed. Emphasize your proactive approach to learning and applying new trends in your marketing strategies.

Discuss your conflict resolution skills, focusing on open communication and active listening. Mention the importance of finding common ground and collaboratively developing a strategy that meets the needs of both parties.

Share a specific example where you faced an unexpected challenge or change in the market and had to adjust your strategy accordingly. Highlight your agility in adapting and the positive outcome of the pivot.

List the marketing automation tools you have experience with, explaining how you’ve used them to streamline processes, enhance efficiency, and improve campaign effectiveness.

Offer a concrete instance where you implemented digital marketing initiatives, describing the channels used, strategies developed, and the impact on overall business objectives.

Express your passion for the company's mission and values, as well as how your background aligns with the role. Highlight what excites you about joining GoTo's marketing team and contributing to its success.