Senior Business Analyst

As a Senior Business Analyst at iGenius, your main responsibilities involve analyzing market trends and competitive positioning to generate strategic insights. You will develop presentations, reports, and business cases to support decision-making while translating complex AI and technology topics into clear business narratives. Additionally, you'll work closely with leadership and cross-functional teams to ensure messaging consistency and proactively identify gaps in the company’s strategic content repository.

To qualify for the Senior Business Analyst role at iGenius, candidates should possess over 5 years of experience in business analysis, consulting, or corporate strategy, preferably in tech-driven environments. Strong analytical and problem-solving skills are crucial, alongside advanced proficiency in PowerPoint and data visualization tools. Excellent storytelling abilities and stakeholder management experience, particularly with executive teams, are also essential.

A Senior Business Analyst at iGenius will engage in projects that involve creating high-quality business reports, presentations, and strategic narratives. You will also spearhead efforts to develop new assets like white papers and infographics, contributing to investor relations and C-level meetings. Your role will influence key strategic decisions by transforming complex data into simplified, actionable insights.

Yes, familiarity with AI, data science, and emerging technologies is considered a valuable asset for the Senior Business Analyst position at iGenius. This knowledge allows for more effective communication of complex technology concepts and helps in crafting relevant narratives that align with the company's strategic objectives.

At iGenius, growth opportunities for a Senior Business Analyst are abundant. You will have access to a training budget through Learning Fridays for continuous learning, and the chance to work in a collaborative environment that values innovation and input from all team members. Additionally, engaging with high-profile clients and participating in key strategic initiatives will expand your professional network and career trajectory.

In an interview, emphasize your ability to create engaging presentations tailored for executive audiences. Discuss the importance of clear messaging, data visualization, and how you adapt content to communicate insights effectively. Mention specific tools you've used, like PowerPoint or Keynote, and any methodologies you apply to ensure your presentations drive key decisions.

Discuss your approach to conducting market research, utilizing both qualitative and quantitative data. Share examples where you've gathered data from various sources, analyzed it using industry benchmarks, and presented actionable insights that influenced business decisions. Highlight the tools you use for data analysis and how you ensure accuracy and relevance.

Provide a specific example where you successfully simplified a technical concept for a non-technical audience. Explain the steps you took to break down the information, the audience’s initial understanding, and how your narrative impacted their decision-making process.

Talk about the importance of a structured narrative that combines data and emotional appeal. Explain how you use story arcs, data visualization, and real-world examples to engage your audience. Provide instances where strong storytelling positively influenced outcomes in your previous roles.

Discuss your project management approach, including tools you use for tracking progress and prioritization methods, such as the Eisenhower Matrix or Agile frameworks. Share how collaboration and communication help you align team priorities and keep stakeholders informed.

Share your experiences working directly with executive teams and how you build rapport with stakeholders. Highlight your techniques for understanding their needs, customizing your communication style, and how you're able to effectively represent client perspectives in strategic discussions.

Provide a compelling story about a specific analysis project where your insights made a significant impact. Explain the data sources used, your analysis process, the strategic recommendation made, and the eventual outcome, showcasing your value as a Senior Business Analyst.

Discuss your process for reviewing corporate messaging and aligning your content accordingly. Emphasize collaboration with marketing and senior leadership to ensure consistency and how you adapt messaging to various contexts without losing the corporate voice.

Highlight your experience with specific tools like Tableau and Power BI, explaining how they help visualize complex data effectively. Discuss their features, your preferred use cases, and outcomes from using these tools to support your analysis.

Share your passion for data and technology, explaining how business analysis allows you to shape strategy and impact outcomes. Discuss your interest in AI's role in transforming industries and how you stay informed about developments in the field.