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Director of Marketing

M/I Homes has been building new homes of outstanding quality and superior design for more than 40 years. Founded in 1976 by Irving and Melvin Schottenstein and guided by Irving’s drive to always “treat the customer right,” we have fulfilled the dreams of over 140,000 homeowners and grown to become one of the nation’s leading homebuilders. M/I Homes started as a family business and grew into a national leader in a single generation with divisions in 17 markets, including Austin, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Detroit, Ft. Myers/Naples, Houston, Indianapolis, Minneapolis, Nashville, Orlando, Raleigh, San Antonio, Sarasota, and Tampa.

Job Summary:

The Director of Marketing leads and guides the marketing arm of the Sales and Marketing department in line with corporate objectives on a divisional level.  Identifying and leading initial and ongoing market research initiatives that will determine effective fit of product and pricing within a potential or existing area of operation.  Effectively interface and partner with VP of Sales and Marketing to achieve their sales objectives through optimal, result-based marketing programs that consistently support the company’s objectives.

Duties and Responsibilities:

  • Managing budgets, measuring KPI’s and calculating the return on investment for all marketing efforts.
  • Ensure marketing goals are being reached by department efforts.
  • Monitors campaigns by assigning projects to appropriate teams both locally and corporate level.
  • Identify and implement comprehensive marketing strategies and corresponding plans and programs, both short and long range, to support sales, revenue, and overall strategic objectives.
  • Evaluating and planning within key channels of marketing operations, including digital, social, in-person consumer, in-person Realtor content, functions and spend.
  • Build effective partnerships with senior managers to determine specific product positioning, pricing matrix and promotional strategies. 
  • Evaluate, research, analyze, and monitor financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity, by brainstorming new ideas and realizing ways to utilize current and new technology, then presenting opportunities and plans to division leaders.
  • Partnering with Corporate Marketing Department to formulate advertisement and promotional activities including print, online, electronic media, and direct mail with appropriate distribution channels.
  • Evaluate, review, and suggest product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
  • Partner with VP, Sales & Marketing to monitor competitive products and marketing activities, gain strategic local market insight for presentation on potential new communities and areas of interest for development.
  • Establish and maintain relationships with industry influencers and key strategic partners.
  • Conduct marketing surveys on current and new product concepts and provides feedback for future product development.
  • Evaluate, chose, filter and direct preparation of marketing activity reports and presents to executive management.
  • Establish and maintain a consistent corporate image and brand throughout all product lines, promotional materials, and events.
  • Assist with special projects as requested and perform additional duties as required.  

Minimum Education Experience: 

Bachelor’s degree (B.A. or B.S.) or equivalent in specialized training from a four-year college in conjunction with a minimum of 5 years related work experience. Experience in home building is a plus but not required. Willing to travel is required.

Skills and Abilities: 

  • Excellent communicator with strong organizational savvy and leadership skills necessary to interface with and influence executive level managers.
  • Ability to think strategically. 
  • Strong analytical skills. 
  • Demonstrated record of marketing expertise.
  • Ability to be innovative. 
  • Must be able to establish plans that respond to the needs of a rapidly changing environment.

M/I Homes offers a comprehensive benefits package, including medical, dental, vision, paid time off and paid holidays, paid parental leave, traditional and Roth 401(k) options, profit sharing plan, employee stock purchase plan, employee home purchase plan and more.

We are committed to attracting, developing, and retaining diverse talent that reflects the customers we serve and the communities where we live and work.

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

#IND123

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CEO of M/I Homes
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Robert H. Schottenstein
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$80000K
$120000K

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What You Should Know About Director of Marketing, M/I Homes

At M/I Homes, we're on the lookout for a passionate and experienced Director of Marketing to join our dynamic team! With over 40 years in the homebuilding industry, we've made a profound impact on the lives of more than 140,000 homeowners by delivering exceptional quality and design. In this pivotal role, you will lead our marketing efforts, aligning them with corporate objectives to elevate our presence in various markets across the nation. You'll dive into market research, identifying the perfect fit for our products and pricing while collaborating closely with the VP of Sales and Marketing. Your expertise will help shape strategies that drive sales and brand equity, ensuring all marketing initiatives are targeted and effective. If you have a knack for managing budgets, measuring KPIs, and fostering collaborative partnerships while keeping a pulse on industry trends, you’ll thrive here. We're looking for innovative thinkers who are excellent communicators with solid leadership skills, capable of influencing and inspiring others. Join us at M/I Homes, where your contributions will be valued, and you’ll have ample opportunities for professional growth and development. Plus, our generous benefits package is designed to care for you as you care for our customers. If you’re ready to take on this exciting challenge, we can’t wait to hear from you!

Frequently Asked Questions (FAQs) for Director of Marketing Role at M/I Homes
What are the key responsibilities of a Director of Marketing at M/I Homes?

As the Director of Marketing at M/I Homes, your primary responsibilities include leading the marketing team, managing budgets, and measuring the effectiveness of marketing campaigns. You'll also identify market opportunities, implement comprehensive marketing strategies, and partner with senior management to enhance product positioning and pricing strategies.

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What qualifications are required for the Director of Marketing position at M/I Homes?

To qualify for the Director of Marketing role at M/I Homes, you should possess a Bachelor’s degree in a related field along with a minimum of 5 years of relevant experience. While experience in homebuilding is a plus, it isn’t mandatory. Strong analytical skills, excellent communication abilities, and a strategic mindset are essential for success in this role.

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How does the Director of Marketing role support sales objectives at M/I Homes?

The Director of Marketing at M/I Homes plays a crucial role in supporting sales objectives by devising and executing marketing programs that are aligned with broader corporate goals. You'll collaborate with the VP of Sales and Marketing to create effective marketing initiatives that drive revenue and enhance brand visibility within target markets.

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What type of marketing strategies will the Director of Marketing at M/I Homes be involved with?

In the Director of Marketing position at M/I Homes, you will be involved with a variety of marketing strategies including digital, social media, and traditional marketing. You'll evaluate these channels, develop plans to optimize them, and ensure they meet the overall objectives of the company while establishing a consistent corporate brand image.

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Is travel required for the Director of Marketing position at M/I Homes?

Yes, the Director of Marketing position at M/I Homes does require some travel. This is essential for conducting market research, engaging with key partners, and overseeing marketing initiatives across our various operational regions.

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Common Interview Questions for Director of Marketing
Can you explain your experience with developing marketing strategies?

In responding to this question, highlight your past experiences where you've crafted successful marketing strategies. Discuss specific goals, the processes you used to identify market opportunities, and the outcomes of your initiatives.

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How do you measure the success of a marketing campaign?

When answering this question, focus on the key performance indicators (KPIs) you track, such as return on investment (ROI), lead generation, and engagement metrics. Be specific about how you gather and analyze this data to inform future campaigns.

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Describe a time you faced a challenge in a marketing role. How did you handle it?

Use the STAR method (Situation, Task, Action, Result) to frame your response. Share a specific example where you tackled a significant challenge, the steps you took to resolve it, and what the results were, emphasizing your problem-solving abilities.

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What role does market research play in your marketing strategies?

Articulate the importance of market research in guiding marketing strategies. Talk about your experience with conducting surveys, analyzing market trends, and using this information to tailor campaigns that align with consumer needs.

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How do you stay current with marketing trends and technologies?

Mention specific resources you use to stay updated, such as industry publications, webinars, or professional networks. Emphasize your proactive approach to learning and experimenting with new marketing tools and strategies.

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What budgeting experience do you have in marketing projects?

Discuss your experience managing marketing budgets, including how you allocate funds to various campaigns. Highlight your ability to analyze the performance of expenditures and make adjustments to improve ROI.

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How have you collaborated with sales teams in the past?

Provide examples of how you've worked closely with sales teams to align marketing efforts with sales goals. Discuss how you developed campaigns that supported their initiatives and improved lead generation.

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Describe your approach to developing brand positioning.

Explain how you conduct competitor analysis, market research, and understand audience perception to define brand positioning. Share specific methods you've used to ensure a consistent and compelling brand message.

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What strategies would you implement to enhance M/I Homes' market presence?

Offer specific, innovative ideas tailored to M/I Homes’ goals. Discuss how these strategies could build brand awareness, engage potential customers, and strengthen community relationships.

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Why do you want to work at M/I Homes as the Director of Marketing?

When answering, connect your personal values with M/I Homes' mission and history. Discuss your admiration for their commitment to quality and customer care, and express your enthusiasm for contributing to their marketing success.

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When our co-founder Irving Schottenstein was asked what he thought was our most important core value, he replied, "Always remember to treat our customers right". As a result, honesty, integrity and treating our customers right guide all of our act...

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Full-time, on-site
DATE POSTED
January 11, 2025

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