Job details

Director of Marketing

M/I Homes has been building new homes of outstanding quality and superior design for more than 40 years. Founded in 1976 by Irving and Melvin Schottenstein and guided by Irving’s drive to always “treat the customer right,” we have fulfilled the dreams of over 140,000 homeowners and grown to become one of the nation’s leading homebuilders. M/I Homes started as a family business and grew into a national leader in a single generation with divisions in 17 markets, including Austin, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Detroit, Ft. Myers/Naples, Houston, Indianapolis, Minneapolis, Nashville, Orlando, Raleigh, San Antonio, Sarasota, and Tampa.

Job Summary:

The Director of Marketing leads and guides the marketing arm of the Sales and Marketing department in line with corporate objectives on a divisional level. Identifying and leading initial and ongoing market research initiatives that will determine effective fit of product and pricing within a potential or existing area of operation. Effectively interface and partner with VP of Sales and Marketing to achieve their sales objectives through optimal, result-based marketing programs that consistently support the company’s objectives.

Duties and Responsibilities:

Managing budgets, measuring KPI’s and calculating the return on investment for all marketing efforts.
Ensure marketing goals are being reached by department efforts.
Monitors campaigns by assigning projects to appropriate teams both locally and corporate level.
Identify and implement comprehensive marketing strategies and corresponding plans and programs, both short and long range, to support sales, revenue, and overall strategic objectives.
Evaluating and planning within key channels of marketing operations, including digital, social, in-person consumer, in-person Realtor content, functions and spend.
Build effective partnerships with senior managers to determine specific product positioning, pricing matrix and promotional strategies.
Evaluate, research, analyze, and monitor financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity, by brainstorming new ideas and realizing ways to utilize current and new technology, then presenting opportunities and plans to division leaders.
Partnering with Corporate Marketing Department to formulate advertisement and promotional activities including print, online, electronic media, and direct mail with appropriate distribution channels.
Evaluate, review, and suggest product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
Partner with VP, Sales & Marketing to monitor competitive products and marketing activities, gain strategic local market insight for presentation on potential new communities and areas of interest for development.
Establish and maintain relationships with industry influencers and key strategic partners.
Conduct marketing surveys on current and new product concepts and provides feedback for future product development.
Evaluate, chose, filter and direct preparation of marketing activity reports and presents to executive management.
Establish and maintain a consistent corporate image and brand throughout all product lines, promotional materials, and events.
Assist with special projects as requested and perform additional duties as required.

Minimum Education Experience:

Bachelor’s degree (B.A. or B.S.) or equivalent in specialized training from a four-year college in conjunction with a minimum of 5 years related work experience. Experience in home building is a plus but not required. Willing to travel is required.

Skills and Abilities:

Excellent communicator with strong organizational savvy and leadership skills necessary to interface with and influence executive level managers.
Ability to think strategically.
Strong analytical skills.
Demonstrated record of marketing expertise.
Ability to be innovative.
Must be able to establish plans that respond to the needs of a rapidly changing environment.

M/I Homes offers a comprehensive benefits package, including medical, dental, vision, paid time off and paid holidays, paid parental leave, traditional and Roth 401(k) options, profit sharing plan, employee stock purchase plan, employee home purchase plan and more.

We are committed to attracting, developing, and retaining diverse talent that reflects the customers we serve and the communities where we live and work.

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

#IND123

M/I Homes Glassdoor Company Review

3.7

M/I Homes DE&I Review

3.6

CEO of M/I Homes

Robert H. Schottenstein

Approve of CEO

Average salary estimate

$105000 / YEARLY (est.)

min

max

$90000K

$120000K

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What You Should Know About Director of Marketing, M/I Homes

At M/I Homes, we're on the lookout for a passionate and driven Director of Marketing to lead our dynamic marketing team and help us elevate our brand to new heights. With over 40 years in the homebuilding industry, M/I Homes has built a reputation for quality and excellence, and we're excited to find someone who shares our commitment to customer satisfaction. In this role, you'll be at the forefront of our marketing initiatives, conducting market research, managing budgets, and implementing comprehensive strategies that align with our corporate goals. You'll collaborate closely with our VP of Sales and Marketing to create campaigns that resonate with customers and support our sales objectives. You'll thrive in a role where your innovative thinking and analytical skills are put to good use, as you evaluate market trends and opportunities while establishing strong relationships with industry influencers. You’ll be the driving force behind brand consistency across all product lines and promotional materials, helping us maintain that recognizable M/I Homes image. Plus, with our extensive benefits package including flexible retirement options and paid parental leave, we’re dedicated to investing in you and your future. If you’re ready to take the next step in your marketing career with a top-tier homebuilder and make a real impact, we want to hear from you!

Frequently Asked Questions (FAQs) for Director of Marketing Role at M/I Homes

What are the primary responsibilities of the Director of Marketing at M/I Homes?

The Director of Marketing at M/I Homes is responsible for leading marketing strategies that align with the company’s objectives. This includes managing budgets, driving marketing campaigns, conducting market research to identify customer needs, and collaborating with the VP of Sales and Marketing to support sales goals. Additionally, they will evaluate and implement marketing strategies across digital, social, and other marketing channels.