SEO Manager

The SEO Manager at Mochi Health is responsible for developing and executing comprehensive SEO strategies to improve organic search rankings and conversion rates. This includes managing content publishing on the joinmochi domain, performing SEO analytics for technical optimization, and collaborating with cross-functional teams for SEO improvements.

To qualify for the SEO Manager role at Mochi Health, candidates should have a minimum of 5 years of SEO experience, preferably in a D2C environment. A deep understanding of core SEO concepts, proficiency with tools like Ahrefs and Google Search Console, and excellent quantitative skills are essential.

The SEO Manager at Mochi Health frequently uses SEO performance tracking tools such as Ahrefs and Google Search Console. Proficiency in these tools is crucial for analyzing data, implementing improvements, and reporting on the effectiveness of SEO strategies.

The work environment at Mochi Health for the SEO Manager is fast-paced and dynamic, reflecting the company's startup culture. The position emphasizes collaboration with various teams and offers a supportive atmosphere focused on professional growth and well-being.

Working as an SEO Manager at Mochi Health offers numerous benefits, including comprehensive health coverage, a competitive salary, equity participation, unlimited PTO, wellness activities, and a vibrant office culture with perks like unlimited espresso and delightful meals five days a week.

When answering this question, highlight your familiarity with technical SEO practices. Discuss specific projects you worked on, tools you used to address on-site issues, and any increases in organic traffic or search rankings that resulted.

Talk about your typical process for keyword research, such as using tools like Ahrefs to identify high-potential keywords. Explain how you analyze keyword competitiveness and intent, leading to informed choices that align with business goals.

Detail the metrics you focus on, such as organic traffic growth, keyword ranking improvements, and conversion rates. Provide examples of how you’ve used analytics tools to track these metrics and make data-driven improvements.

Mention a few SEO tools you have hands-on experience with, like Google Search Console or SEMrush, and explain how they help streamline your workflow, from tracking performance to conducting audits and optimizing content.

Share a brief case study of a specific SEO project—from planning through execution—illustrating the challenges faced, strategies used, and the measurable outcomes that demonstrate your impact on organic growth.

Discuss your methods for staying informed, like following SEO blogs, participating in online forums, and attending industry conferences. Highlight the importance of adapting your strategies based on the latest SEO trends and algorithm updates.

Explain your belief in the synergy between SEO and quality content. Mention how you work with content teams to ensure that material is optimized for both users and search engines, focusing on creating value to drive engagement.

Provide specific scenarios where you encountered obstacles, especially those related to technical issues or drastic algorithm changes, and explain your problem-solving approach and the results that followed your interventions.

Talk about your experience with cross-departmental collaboration, emphasizing communication strategies you’ve used to align SEO efforts with content, design, and product teams for cohesive marketing initiatives.

Discuss methods you have implemented to enhance website speed, such as optimizing images, leveraging browser caching, and reducing server response times. Stress the importance of site performance in SEO and user experience.