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Associate Manager, Retail Development (UP&E) - job 1 of 3

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Universal Products & Experiences Overview:

Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, engaging retail and product experiences across our expansive global theme park destinations (for both owned and 3rd party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s three lines of business include Consumer Products, Games and Digital Platforms, as well as Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. https://www.universalproductsexperiences.com/

Universal Products & Experiences is committed to attracting and retaining a diverse workforce of the highest caliber. We are committed to fostering equitable and inclusive environments that honor the experiences, perspectives, and uniqueness of each colleague.

It is the policy of NBCUniversal and NBCUniversal's affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics protected by applicable law.

Job Description

The Associate Manager, Retail Development will identify opportunities for Universal Pictures theatrical releases and NBC Television programs brands with a cross-category focus at Growth Channel accounts, with an emphasis on Specialty retailers. The Manager role reports into the Senior Manager, Retail Development strategizing, developing, pitching, securing, and implementing merchandise and marketing programs that deliver incremental product placement at retail.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $75,000 - $85,000

Qualifications

Responsibilities include:

  • Manages the overall retail relationship with Buyers with frequent communication in-person, virtually and electronically.
  • Develops strategy, presents opportunities, and secures retailer alignment to implement programs that drive incremental product placement.
  • Works with appropriate retail personnel at all levels (DMM’s, Buyers, Planners, etc.) to develop, plan, and effectively implement programs that drive sales and build awareness of NBCU IP.
  • Responsible for the sell-in of new partnerships, as well as maintaining business on evergreen franchises, to deliver YOY growth.
  • Serves as the retail expert to licensees and Universal partners; provides information, strategic direction, and collaborative partnership with the goal to drive incremental sales.
  • Responsible for organizing meetings and delivering film/TV/Property presentations with retailers and collaborates with Category, Retail Marketing, Franchise, Product Development, Creative, Consumer Insights, Data Analytics, and Operations on pitch materials.
  • Partners with licensees on sell-in of products at retail for all relevant NBCUniversal properties; Regularly reviews performance of existing licensees and makes recommendations based on Buyer feedback and first-hand experience.
  • Proactively reviews and analyzes sales performance at all accounts. Uses sales data to inform decisions on how to strategically create more business or to pivot in a different direction to continue growth, anniversary support, and hit financial goals.
  • Researches and understands business, retail, and market trends to be at the forefront of new business opportunities, new trends, and new initiatives. Proactively finds white space opportunities to present to retailers to secure incremental business.
  • Manages complex and flexible business models across DTR, POD and licensee opportunities across multiple retailers. Identifies financial goals for each opportunity and uses insights to help steer specific business strategy and sell-in efforts.
  • Perform other related duties as assigned to support the needs of the team

Qualifications/Requirements:

  • 3+ years’ experience in Licensor/Licensee organization or comparable industry.
  • BA/BS degree preferred or equivalent work experience
  • Experience working with specialty retailers strongly preferred
  • Proactive and solution-oriented mindset who can drive results in a fast-paced environment 
  • Strong analytical skills: True understanding of retail math and timeline
  • Collaborative mindset: Ability to work effectively with diverse teams
  • Strong interpersonal skills: Excellent communication and relationship-building skills
  • Attention to detail: Strong organization and time-management skills 
  • Problem-solving skills: Ability to identify and resourcefully find solves
  • Retailer and/or vertical experience in fashion and home
  • Comprehensive knowledge of CP production timelines and creative capabilities/limitations
  • Ability to work on several projects simultaneously and maintain flexibility to adapt to changing priorities, can work cross functionally with creative/PD, retail, and franchise counterparts.
  • Self-starter who proactively identifies sales solutions that meet the needs of the retailer as well as Universal's sales objectives.
  • Proficient with Keynote, PowerPoint and Excel.
  • Strong presentation skills with proven ability to present to buyers, licensees, and senior management.
  • Strong organization and communication skills.

Additional Requirements:

  • 20-30% travel required.
  • Perform other related duties as assigned to support the needs of the team
  • Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

$80000 / YEARLY (est.)
min
max
$75000K
$85000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Associate Manager, Retail Development (UP&E), NBCUniversal

As the Associate Manager of Retail Development at Universal Products & Experiences, you’ll be at the heart of driving engagement with our iconic brands and franchises. This role isn't just about managing relationships; it's about weaving Universal Pictures theatrical releases and NBC television program brands into the fabric of retail experiences, focusing especially on specialty retailers. Imagine developing innovative merchandising and marketing programs that not only boost product placement but also elevate the customer experience at stores. You’ll collaborate with a diverse team and act as a bridge, presenting opportunities to retail partners and working closely with internal teams like Marketing and Consumer Insights. With a salary range between $75,000 and $85,000, we offer a comprehensive benefits package that includes medical, dental, and vision insurance, 401(k), tuition reimbursement, and more! If you thrive in a fast-paced environment where you can proactively create retail strategies, analyze performance, and drive sales, you’ll find your niche with us. Join us and let’s create unforgettable experiences together at Universal Products & Experiences! This unique blend of creativity and analytical skills will take your career to the next level in a truly magical atmosphere.

Frequently Asked Questions (FAQs) for Associate Manager, Retail Development (UP&E) Role at NBCUniversal
What qualifications are needed for the Associate Manager, Retail Development position at Universal Products & Experiences?

To qualify for the Associate Manager, Retail Development role at Universal Products & Experiences, candidates should ideally have 3+ years of experience within a Licensor/Licensee organization or a related field. A BA/BS degree is preferred although equivalent work experience may also be accepted. Strong communication, analytical, and problem-solving skills are essential, along with a collaborative mindset. Experience with specialty retailers is a significant plus.

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What are the key responsibilities of the Associate Manager, Retail Development at NBCUniversal?

The Associate Manager, Retail Development at NBCUniversal is responsible for managing relationships with buyers, developing and implementing merchandising and marketing strategies, and driving incremental sales through partnerships. You'll identify trends and opportunities within the retail space, work on product placements, and ensure that NBCU properties get the visibility they deserve across various retail platforms.

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How does travel factor into the Associate Manager, Retail Development job at Universal Products & Experiences?

In the Associate Manager, Retail Development role at Universal Products & Experiences, some travel is expected, with an estimated requirement of 20-30%. This travel may involve meeting with retail partners, attending industry events, or conducting presentations. It’s important to be prepared for this aspect of the job while maintaining flexibility.

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What benefits can employees expect in the Associate Manager position at NBCUniversal?

Employees in the Associate Manager, Retail Development position at NBCUniversal can look forward to a robust benefits package. This includes medical, dental, and vision insurance, a 401(k) plan, paid leave, tuition reimbursement, and various discounts. Additionally, the company emphasizes diversity, equity, and an inclusive work culture, making it a great place to grow your career.

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How does the Associate Manager role at Universal Products & Experiences support retail growth strategies?

The Associate Manager at Universal Products & Experiences plays a crucial role in analyzing sales data, researching market trends, and identifying opportunities for growth. By developing strategic initiatives aligned with the goals of both the company and its retail partners, this position helps drive sales and expand the presence of NBCU properties in specialty retail spaces.

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Common Interview Questions for Associate Manager, Retail Development (UP&E)
What strategies would you employ to secure partnerships with specialty retailers as an Associate Manager?

When approaching partnerships with specialty retailers, I'd focus on understanding their unique market positioning and leveraging sales data to present tailored merchandising opportunities that align with their customer base. It’s key to build strong relationships through consistent communication and collaborative strategies that highlight mutual benefits.

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Can you describe your experience with retail analytics and how you apply that to drive sales?

In my previous roles, I’ve utilized retail analytics tools to track sales performance and identify trends. By analyzing this data, I can develop targeted marketing strategies, adjust product placements, and make informed recommendations to enhance partner relationships and drive incremental sales effectively.

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How do you prioritize your workload when handling multiple projects in a fast-paced environment?

I prioritize my workload by assessing deadlines and project impacts on overall business objectives. I use a combination of time management techniques, like setting milestones and using project management tools, ensuring that I remain flexible to adapt to changing priorities while meeting critical deliverables.

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What role does communication play in your work as an Associate Manager?

Communication is fundamental in my role as an Associate Manager. It helps facilitate collaboration among various teams and ensures that I convey clear expectations to partner retailers. Regular updates and feedback loops establish trust and transparency, fostering a productive working environment.

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What do you think makes a successful merchandising strategy for NBCUniversal brands?

A successful merchandising strategy for NBCUniversal brands hinges on understanding the audience, leveraging market insights, and utilizing compelling storytelling. By aligning products with emotional connections to the brand and creating engaging retail displays, we can drive consumer interest and ultimately enhance sales conversion.

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How would you approach developing a marketing program for a new movie release?

I would conduct thorough research on the target audience and market trends to tailor the marketing program effectively. Collaborating with internal teams and leveraging insights from past releases, I would focus on creating engaging promotional campaigns and product assortments that resonate with consumers while aligning with retail partner goals.

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Describe a challenging retail situation you have faced and how you handled it.

I once faced a situation where a key retail partner was hesitant to carry a new product line. I approached it by facilitating a meeting to understand their concerns, providing them with data showcasing past success stories. By addressing their hesitations and aligning our objectives, I secured an agreement that benefited both parties.

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What tools or software are you proficient in that can aid your work in this position?

I am proficient in Keynote, PowerPoint, and Excel, which I use for creating compelling presentations, analyzing sales data, and managing project timelines. Familiarity with retail analytics software allows me to gain actionable insights that drive decision-making and strategy formulation.

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How do you keep yourself updated on retail trends and consumer behavior?

I stay updated on retail trends by following industry publications, participating in online forums, and attending trade shows. Networking with peers and engaging in continuous learning, such as webinars, also helps me understand shifting consumer behaviors and industry advancements.

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What is your approach to building relationships with buyers and retailers?

My approach centers on authenticity, mutual respect, and open communication. I focus on understanding the retailer's needs, providing them with value through insights and support, and creating a partnership mindset that fosters loyalty and long-term success.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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April 11, 2025

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