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Business Development Representative

About Our Client

Their next-gen suite of website engagement and AI sales assistants streamline the buying process for prospects and automate repetitive tasks for sales teams, driving higher conversion rates and increased NOI. Their unique blend of groundbreaking technology and deep industry expertise have made them the most widely adopted AI toolset in the market, used by over 5,500 communities to generate over $2.8 billion. They are backed by by Silversmith Capital Partners and Riverside Acceleration Capital.

The Role

The leading AI-powered Sales & Marketing platform for senior living and healthcare organizations is seeking a Business Development Representative to join their team and play a key role in building relationships with potential customers. They need someone who excels at prospecting and has proven cold-calling expertise. The ideal candidate must demonstrate a strong track record of converting cold calls into meetings, along with excellent communication skills. Beyond managing standard outreach campaigns, you should be skilled at crafting personalized, compelling emails to connect with prospects.

In this role, you'll be the first point of contact for prospects, sparking meaningful conversations and setting up high-quality meetings for our Account Executives. If you're a strong communicator, naturally curious, and love the challenge of engaging decision-makers, this could be the perfect opportunity for you. You'll report to the VP of Sales and be an essential part of our growing sales team.

What You’ll Own

  • Research and identify potential clients through industry trends, company profiles, and decision-maker backgrounds to build a targeted list of high-value prospects matching our ideal customer profile

  • Conducting outbound email and phone outreach to connect with potential customers

  • Building relationships with decision-makers to understand their needs and introduce FURTHER's solutions

  • Partnering with Account Executives to ensure smooth handoff of qualified leads

  • Developing thoughtful, relevant outreach strategies for target accounts

  • Managing prospect conversations and optimizing outreach using CRM and sales tools

  • Achieving and exceeding outreach and lead generation goals

  • Creating and documenting scalable processes for lead qualification and AE handoffs

  • Building the foundation for our sales development function and helping shape best practices

What You’ll Bring

  • At least 3 years in a SDR or BDR role doing outbound outreach vs just inbound

  • A proactive and thoughtful approach to outreach—you know how to engage people in a way that feels personal and valuable

  • Clear and compelling communication skills—you're confident in both writing and conversation

  • A professional yet warm and engaging presence—you're comfortable connecting with senior sales and marketing leaders

  • Experience in sales development, particularly in small to mid-sized business outreach

  • A team-oriented mindset—you enjoy collaborating with Account Executives and working toward shared goals

  • Strong attention to detail and excellent organizational skills—you keep track of conversations and follow-ups with care

  • A growth mindset—you're always looking for ways to improve and refine your approach

  • Experience reaching out to VPs of Sales and Marketing is a plus

  • Process-oriented thinking with the ability to create and implement new systems

  • Self-starter mentality with the ability to work independently in an early-stage environment

Bonus

  • Experience with sales and marketing automation tools, CRM platforms, or lead generation technologies

  • Background in marketing technology or selling into sales and marketing teams

  • Previous experience in a startup or high-growth sales environment

  • Experience building sales development processes from scratch at an early-stage company

  • Track record of training or mentoring other sales development representatives

Compensation

Their openings span more than one career level. The starting salary for this role is $60,000 -$80,000 USD base/ $70,000-$100,000 total OTE. The provided salary depends on many factors, such as location, work experience and transferable skills, business needs and impact, and market demands.

  • Comprehensive benefits package, including health insurance, retirement plans, and more.

  • Opportunities for professional development and career advancement.

Average salary estimate

$70000 / YEARLY (est.)
min
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$60000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Business Development Representative, People Culture Talent

Are you ready to take the next step in your sales career? Join the innovative team at our client, a leading AI-powered Sales & Marketing platform that is revolutionizing the senior living and healthcare industries as a Business Development Representative. Here, you'll be an essential part of a vibrant team committed to fostering genuine connections with potential customers. In this key role, you’ll engage in prospecting, using your incredible cold-calling skills to turn potential leads into meaningful conversations. Your role will mostly involve crafting personalized outreach strategies via compelling emails and phone calls, helping to build relationships with decision-makers while collaborating closely with our dynamic Account Executives. With 5,500 communities already benefiting from our client’s solutions, your impact will be significant. If you have a warm, engaging personality and a knack for connecting with senior leaders, you're the one we're looking for! You'll report directly to the VP of Sales and help optimize our outreach efforts so we reach our ambitious lead generation goals. The ideal candidate should have at least 3 years of experience in a sales development role, a proactive mindset, and an eagerness to contribute to the growth of our sales development function. It’s more than just outreach; it's about shaping best practices and building a foundation for future success. Plus, with a comprehensive benefits package, professional development opportunities, and a competitive salary, you’ll find a supportive environment for your career advancement. Join a team that empowers you to achieve greatness today!

Frequently Asked Questions (FAQs) for Business Development Representative Role at People Culture Talent
What are the primary responsibilities of a Business Development Representative at our client?

As a Business Development Representative at our client, your primary responsibilities will include researching and identifying potential clients, conducting effective outbound email and phone outreach, and building strong relationships with decision-makers to understand their needs. You will also be tasked with creating personalized outreach strategies, managing prospect conversations, and optimizing your outreach efforts using CRM tools. Your direct collaboration with Account Executives will ensure a smooth handoff of qualified leads, which will be essential for achieving and exceeding lead generation goals.

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What qualifications are required for the Business Development Representative role at our client?

To be considered for the Business Development Representative position at our client, you need at least three years of experience in a Sales Development Representative (SDR) or Business Development Representative (BDR) role, with a strong emphasis on outbound outreach. A proactive approach, exceptional communication skills, and a professional yet warm attitude are essential for connecting effectively with senior sales and marketing leaders. Experience with sales development in small to mid-sized businesses, along with familiarity with CRM platforms or lead generation tools, will give you an edge.

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How does the compensation and benefits package work for the Business Development Representative at our client?

The Business Development Representative position at our client offers a competitive compensation package. The starting salary ranges between $60,000 to $80,000 USD base, with the potential for a total on-target earnings (OTE) of $70,000 to $100,000, depending on various factors such as experience and market demand. Alongside a comprehensive benefits package that includes health insurance, retirement plans, and professional development opportunities, this role provides a well-rounded approach to support both your personal well-being and career growth.

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What skills are essential for success as a Business Development Representative at our client?

Success as a Business Development Representative at our client hinges on several key skills. Firstly, clear and compelling communication skills are vital, allowing you to connect effectively with decision-makers. A proactive and thoughtful outreach approach is equally crucial as you engage prospects in a valuable and personalized manner. Team collaboration, especially with Account Executives, along with strong organizational skills to manage follow-ups and conversations, will enhance your performance in this role. A growth mindset, along with the ability to adapt and refine your strategies, will also set you apart.

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What opportunities for growth does the Business Development Representative role offer at our client?

The Business Development Representative role at our client is not just about lead generation; it’s a gateway to various growth opportunities within the organization. As the sales development function evolves, you'll have a chance to shape best practices and processes, laying the groundwork for future team members. Moreover, with a supportive environment focused on professional development, you can pursue career advancement opportunities within the sales or marketing departments, potentially progressing toward roles such as Account Executive or even leadership positions.

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Common Interview Questions for Business Development Representative
What strategies do you utilize to craft compelling cold emails?

To answer effectively, discuss specific tactics such as personalizing each email based on the prospect's industry or pain points, keeping the message concise yet impactful, and utilizing strong subject lines. Share examples of past emails you’ve sent that resulted in successful outreach, demonstrating your understanding of effective communication.

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How do you prioritize your outreach efforts as a Business Development Representative?

In your response, you should explain your method for segmenting prospects based on criteria such as industry, potential deal size, or urgency of needs. Mention any specific tools you use to manage these priorities, such as a CRM, and how you track your progress to ensure you're focusing on high-value prospects efficiently.

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Can you describe a successful cold-calling experience you’ve had?

Share a story that highlights how you prepared for the call, established rapport quickly, understood the prospect’s needs, and ultimately set up a meeting. Emphasize active listening and the personalized approach you took to engage effectively with the decision-maker.

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What do you do if a prospect expresses disinterest during an outreach call?

A great way to respond is to say you understand their concerns and ask for feedback. This feedback can help you refine your approach for future prospects. You might also mention how you would seek to address their objections by offering insights that could be of value, keeping a positive tone throughout the conversation.

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How do you handle rejection in sales?

Sharing strategies for resilience is key here. You could mention how you view rejection as a learning opportunity, whether through refining your pitch or seeking constructive criticism. Also, emphasize the importance of maintaining motivation and positivity in sales by focusing on actionable steps for improvement.

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What role does team collaboration play in your sales strategy?

Illustrate how collaborating with Account Executives and aligning goals is essential to your success. Discuss the benefits of sharing insights and strategies on outreach, which not only helps refine approaches but also builds a cohesive sales strategy that benefits both parties.

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How do you keep yourself organized and track your outreach activities?

Here you can talk about specific systems and tools you prefer using, like CRM platforms, spreadsheets, or task management apps. Detail how you set clear goals, monitor follow-ups, and maintain records of interactions to optimize your outreach strategy effectively.

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Have you ever had to develop a new outreach strategy? What was your process?

Outline a situation where you identified a gap or opportunity, and detail the steps you took to research, create, and implement the new outreach strategy. Mention how you evaluated its effectiveness post-launch and adjusted your approach based on the results.

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What motivates you in a sales role?

Be candid in sharing what drives you, such as achieving targets, helping prospects solve their problems, or the thrill of developing relationships. Relate your motivation back to the intrinsic rewards of making a meaningful difference for clients through the solutions offered.

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Why do you want to work as a Business Development Representative for our client?

Use this question to express genuine interest in the company and role. Speak about admiration for their industry-leading solutions and how you see your skills aligning with their objectives. Share how you’d like to contribute to their mission and grow in this fast-paced environment.

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