Strategic Account Manager

As a Strategic Account Manager at PUMA, you'll be responsible for managing relationships with key accounts, preparing product presentations, analyzing retailer metrics, and ensuring an exceptional user experience on digital platforms. Your role will also involve coordinating with cross-functional teams to maximize sales and address challenges effectively.

To be considered for the Strategic Account Manager role at PUMA, candidates should have a BA/BS in Sales Management, Business Planning, Digital Marketing, or a related field, along with 5-7 years of relevant experience in sales and e-commerce, especially with national accounts and platforms like Amazon.

Successful Strategic Account Managers at PUMA need strong interpersonal and communication skills, analytical abilities, proficiency in MS Office, and a flair for strategic negotiation and presentation. Attention to detail and the ability to meet tight deadlines are crucial for driving PUMA's goals forward.

PUMA provides its Strategic Account Managers with the tools and resources necessary to succeed, including access to internal cross-functional teams such as Marketing, Customer Service, and Sales Operations, allowing for seamless collaboration to achieve account goals and enhance customer satisfaction.

Yes, the Strategic Account Manager position at PUMA entails some travel, typically around 15% of the time, to engage with accounts, attend regional or national sales meetings, and be connected to the broader PUMA team.

It's essential to assess each account's potential, sales performance, and alignment with PUMA's strategic goals. I typically categorize accounts based on their needs and develop tailored engagement plans that maximize value for both PUMA and the retailer.

I have significant experience managing online sales channels, particularly with retailers like Amazon and Zappos. I focus on understanding their operational metrics and leveraging data to make informed decisions that drive revenue and enhance brand presence.

I take a proactive approach by identifying potential issues early on, analyzing data to understand the root cause, and collaborate with internal teams to implement effective solutions. Communication is key in building trust and resolving disputes efficiently.

Market analysis involves examining competitor activities, sales trends, and customer insights. I leverage tools for data analysis and regularly update my strategy based on these findings to ensure PUMA remains competitive and attuned to consumer needs.

Teamwork is critical. I believe in collaborating with internal departments, such as Marketing and Sales Ops, to craft cohesive strategies that align our objectives. This collaborative spirit also enhances communication with retailers, fostering better relationships.

In a recent presentation, I tailored the content to address specific challenges faced by the account, linking PUMA's unique value proposition to their goals. This personalized approach allowed me to engage the audience, build rapport, and ultimately secure a fruitful partnership.

I utilize vendor portals and internal reporting tools to track sales metrics. By regularly analyzing these metrics, I can identify trends, monitor performance, and make adjustments to strategies as needed to optimize account performance.

Building long-term relationships involves consistent communication, understanding their evolving needs, and providing value beyond just sales. I aim to become a trusted advisor, ensuring accounts see me as a partner rather than just a vendor.

I prioritize tasks by urgency and importance, using digital project management tools to stay organized. Developing clear timelines and communicating expectations with internal teams helps me meet deadlines and maintain high standards in account management.

Certainly! While analyzing sales data, I noticed a growing trend in athleisure. I reached out to several key accounts with a tailored proposal to expand our existing product lines to include athleisure options, which led to increased sales in those categories.