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Director of Sales

Company Description

Nestled peacefully in an idyllic setting overlooking Kenmare Bay in South West Ireland the 5 star Park Hotel Kenmare, Co. Kerry is at one with nature.

Dating from 1897 each of the 43 Bedrooms enjoy a spacious sitting area while most have a full water view or private veranda.

The Landline Restaurant, with its impressive collection of Sean Scully art, acclaimed menu and service is the perfect blend of classic and contemporary.

After a heavenly day touring the coastal roads, playing some of the world’s best golf courses or surrendering to the holistic pleasures of SÁMAS, the hotels Deluxe Destination Spa, evenings can be spent watching the legends of the silver screen in The Reel Room, a 12-seat cinema showing some of the great classics nightly.

From its conception SÁMAS was designed to soothe and revive the tension, stress and fatigue that fill our every day.

Even in ancient Ireland they had a Gaelic word for such experiences SÁMAS, indulgence of the senses.

Today you can enjoy the virtues of this bygone age in a special and quite unique place that blends healing and therapeutic traditions from the East and West with the life inspiring scenery of Kerry to revive the body, mind and soul.

Job Description

Job Title: Director of Sales
Location: Park Hotel Kenmare, Kenmare, Co. Kerry
Department: Sales & Marketing
Reports to: General Manager
Employment Type: Full-Time

Job Summary:

At Park Hotel Kenmare, the Director of Sales will be responsible for developing and executing strategic sales and business development plans to enhance the hotel's brand visibility, increase occupancy, maximise revenue and attract high-end clientele. This role requires a results-driven professional with a strong background in hospitality sales, business strategies and event management.

Responsibilities:

  • Develop and implement sales strategies to achieve revenue targets for rooms, F&B, exclusive-use banquets and other hotel services.
  • Identify new business opportunities and build strong relationships with new and existing corporate clients, travel agencies, event planners and luxury brand partners such as Relais and Chateaux, Virtuoso and Ireland’s Blue Book.
  • Conduct market research and competitor analysis to understand industry trends and develop competitive pricing strategies.
  • Give clear direction in developing client proposals, negotiating contracts and closing deals.
  • Collaborate with and help guide the operational HOD’s and their teams during high profile events, exclusive use buy-outs and group reservation agendas.
  • Adopt a hands-on approach to all events organised for Park Hotel Kenmare.
  • Devise a business development plan that gives Park Hotel Kenmare a competitive edge in attractive national and international sales opportunities.
  • Represent the hotel at national and international networking events, trade shows, and sales missions to promote brand awareness and generate leads.
  • Monitor sales performance through key metrics and adjust strategies to meet revenue goals.
  • Collaborate with the marketing team to implement promotional strategies for various booking channels.

Qualifications

Education & Experience:

  • Bachelor's degree in Business, Marketing or a related field.
  • Minimum of 5 years of experience in sales and marketing within the luxury hotel industry.
  • Proven track record in meeting sales targets and driving revenue growth.

Skills & Competencies:

  • Strong leadership and team management abilities.
  • Excellent negotiation and networking skills.
  • In-depth knowledge of hospitality industry trends and customer expectations in the luxury segment.
  • Proficiency in online distribution channels.
  • Strong communication and presentation skills.
  • Ability to work in a fast-paced environment and handle multiple projects simultaneously.
  • Expertise in CRM software, revenue management systems and hotel property management systems (PMS).

Additional Information

Work Environment & Benefits:

  • Competitive salary based on experience to date.
  • Access to exclusive hospitality industry events at home and abroad.
  • Opportunities to network and connect with international business professionals.
  • Discounted stays at the hotel and other Relais and Chateaux properties.
  • Discounted food and beverage, spa treatments and spa products for hotel employees.
  • Complimentary on-site parking.
  • Complimentary healthy meals whilst on duty.
  • Dynamic and luxurious work environment with a prestigious brand.

Average salary estimate

$75000 / YEARLY (est.)
min
max
$60000K
$90000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Director of Sales, Relais & Châteaux

Welcome to Park Hotel Kenmare! We’re on the lookout for a driven and dynamic Director of Sales to join our team in Kenmare, Co. Kerry, a beautiful location overlooking Kenmare Bay. This is your chance to step into a pivotal role where your strategic vision will shape the future of our hotel's brand visibility and revenue generation. As the Director of Sales, you'll craft and implement innovative sales strategies that align with our goal of attracting high-end clientele and maximizing occupancy in our stunning property. With your solid background in luxury hospitality sales and exceptional event management skills, you’ll build strong relationships with corporate clients, travel agencies, and event planners, ensuring their experiences with us are nothing short of extraordinary. You’ll also dive into market research, analyze industry trends, and lead our team in delivering tailored client proposals. What makes this opportunity even more appealing is the chance to represent the Park Hotel Kenmare at renowned national and international events, spreading the word about our exquisite offerings. If you’re ready to take on the challenge of leading our sales initiatives and playing a key role in our luxurious hospitality environment, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Director of Sales Role at Relais & Châteaux
What are the responsibilities of a Director of Sales at Park Hotel Kenmare?

The Director of Sales at Park Hotel Kenmare has a variety of responsibilities that include developing sales strategies aimed at achieving revenue targets, building strong relationships with corporate clients and luxury brand partners, conducting market research, and collaborating with operational teams during high-profile events. This role also involves negotiating contracts, creating business development plans, and representing the hotel at key industry events to enhance brand awareness.

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What educational background is required for the Director of Sales position at Park Hotel Kenmare?

Candidates for the Director of Sales at Park Hotel Kenmare should hold a Bachelor's degree in Business, Marketing, or a related field. In addition, having at least 5 years of experience in sales and marketing within the luxury hotel industry is essential to ensure that you can effectively meet our sales targets and enhance our brand.

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What skills do I need to succeed as a Director of Sales at Park Hotel Kenmare?

To thrive as a Director of Sales at Park Hotel Kenmare, you'll need strong leadership and team management skills, excellent negotiation abilities, and in-depth knowledge of the luxury hospitality industry. Proficiency in CRM software and revenue management systems is also vital. The role demands strong communication skills and the flexibility to manage multiple projects in a fast-paced environment.

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What is the work environment like for the Director of Sales at Park Hotel Kenmare?

The work environment for the Director of Sales at Park Hotel Kenmare is dynamic and luxurious, providing an extraordinary setting to connect with international business professionals. In addition to a competitive salary, employees benefit from opportunities for networking, discounted stays at the hotel, and complimentary meals when on duty, all while working for a prestigious brand.

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How does the Director of Sales contribute to the overall success of Park Hotel Kenmare?

The Director of Sales plays a crucial role in the overall success of Park Hotel Kenmare by developing and executing sales initiatives that drive revenue growth and enhance the hotel's brand visibility. By fostering relationships with high-end clientele and networks, the Director also helps ensure that our services remain top-of-mind, directly contributing to the hotel's success in a competitive market.

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Common Interview Questions for Director of Sales
How would you approach developing a sales strategy for Park Hotel Kenmare?

As a candidate for the Director of Sales position, I'd start by analyzing our current market position and conducting competitor research. This would include understanding client demographics and preferences. I’d then outline a targeted sales strategy that aligns with our brand’s unique offerings, ensuring it focuses on growing our luxury clientele.

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Can you describe your experience with building relationships in the luxury hospitality industry?

When discussing this experience, I would highlight examples where I developed strategic partnerships with corporate clients and luxury brands. Discuss the methods used to nurture these relationships and any successful outcomes, such as increased bookings or collaborations that brought visibility to the brand.

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What metrics would you use to measure success in this role?

Key metrics for measuring success in the Director of Sales role include occupancy rates, revenue per available room (RevPAR), and the number of new corporate partnerships established. I’d also track client satisfaction and feedback to ensure we continually improve our services.

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How do you handle negotiations with difficult clients?

In negotiations, I focus on active listening and empathy to understand the client's needs better. This often opens the door to creative solutions that satisfy both parties. I could provide a specific example where a challenging negotiation resulted in a successful agreement.

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What role does market research play in your sales strategy?

Market research is the backbone of my sales strategy. It provides insights into consumer behavior, industry trends, and competitor actions. Leveraging this data allows me to tailor our offerings to meet market demands, helping us remain competitive.

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Describe a time when you met or exceeded your sales targets.

I would share a specific instance where I set ambitious sales goals for a previous role, outlining the strategies I implemented that led to exceeding those targets. Metrics and timelines would substantiate the effectiveness of those strategies.

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How do you prioritize tasks when managing multiple projects?

I prioritize tasks by assessing deadlines, project importance, and the impact on our sales goals. Utilizing project management tools helps me stay organized while ensuring I can allocate time effectively across multiple initiatives.

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How do you stay updated on industry trends?

I consistently read industry-related publications, attend trade shows, and engage with professional networks. Being proactive about continuing education, such as attending workshops or conferences, is another way I stay informed about the latest trends that could benefit Park Hotel Kenmare.

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What’s your approach to leading a sales team?

My approach to leading a sales team involves setting clear goals and expectations while fostering an inclusive and motivated team culture. I believe in providing ongoing support and mentoring to encourage individual strengths, which ultimately benefits our overall sales performance.

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Why do you want to be the Director of Sales at Park Hotel Kenmare?

I am drawn to the Director of Sales position at Park Hotel Kenmare due to its exceptional reputation and commitment to luxury service. I am excited about the opportunity to leverage my expertise to contribute to the hotel's success and help elevate its brand presence in the market.

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Created in 1954, Relais & Châteaux is an organization of more than 560 exceptional hotels and restaurants run by independent men and women, all driven by a passion for their profession and dedicated to the authenticity of the relationships they bu...

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DATE POSTED
April 4, 2025

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