Shopper Marketing Specialist - W/M

As a Shopper Marketing Specialist at Salomon, your responsibilities will include acting as the primary marketing contact for local key accounts and HQ retail, driving shopper marketing excellence by presenting seasonal marketing programs, collaborating with sales teams for joint customer plans, and managing branded spaces and campaigns. You will oversee the local execution of various retail initiatives and track performance metrics to provide actionable insights to leadership.

To qualify for the Shopper Marketing Specialist role at Salomon, candidates should possess a minimum of three years of shopper or trade marketing experience in leading branded consumer goods. A relevant degree in Business with a focus on marketing is preferred. Additionally, fluency in English and proficiency in German, alongside strong personal skills in organization and planning, are crucial for success in this position.

Essential skills for the Shopper Marketing Specialist at Salomon include strong organizational and analytical capabilities, problem-solving skills, as well as a solid understanding of trade marketing KPIs. Familiarity with consumer behavior in both wholesale and retail environments is also important. Proficiency in Microsoft Office and knowledge of graphic/design programs can provide an added advantage in this role.

The Shopper Marketing Specialist position is based in Grödig, Austria, which is near Salzburg. This modern office environment offers a variety of perks including a rooftop terrace, gym, and opportunities to test the latest Salomon products, making it an exciting place to work within the outdoor sports industry.

At Salomon, there are numerous opportunities for professional development and collaboration within a motivated team. The company promotes a culture of initiative and offers flat hierarchies, ensuring you can make a meaningful impact. Additionally, being part of an internationally recognized brand within the sporting goods industry positions you for further career growth and advancement.

When answering this question, highlight specific examples from previous roles where you developed and executed shopper marketing programs. Discuss the strategies you used, how you tracked performance metrics, and the outcomes of those campaigns. Be sure to connect your experience to Salomon's goals in the mountain sports sector.

Explain your collaborative approach by providing an example of a project where you worked alongside a sales team. Detail how you communicated effectively, aligned strategies, and contributed to developing joint marketing plans that met both marketing and sales objectives.

Share specific strategies that have successfully driven customer engagement in previous roles. Discuss your ideas for creating impactful in-store experiences, utilizing digital platforms, and how you would adapt Salomon's branding to connect with customers at retail points.

Outline the key performance indicators you track, such as sales increases, customer engagement metrics, or ROI. Provide clear examples from past campaigns, emphasizing how you used data to inform marketing decisions and enhance outcomes.

Discuss your process for understanding the company's overall business goals and objectives. Illustrate how you have previously aligned marketing plans with larger business strategies through communication with leadership and cross-functional collaboration.

Prepare a detailed example of a successful marketing campaign you led, highlighting your role, the challenges you faced, and the results achieved. Discuss the creative elements, strategies, and collaborations that contributed to the campaign's success.

Use this opportunity to showcase your problem-solving skills. Discuss your approach to assessing the situation, making data-informed decisions, and how you would adjust the strategy to improve performance moving forward.

Research the brand before the interview and express your knowledge regarding Salomon’s history, products, and values. Discuss specific products, innovations, and how the brand is committed to sustainability and the mountain sports community.

Share experiences from previous roles where you engaged with retail partners. Discuss how you fostered those relationships, collaborated on marketing efforts, and ensured successful execution of marketing strategies at retail points.

Outline your methods for staying informed on market trends, such as following industry publications, attending conferences, and engaging with professional networks. Highlight how you apply these insights into your marketing tactics for continuous improvement.