Marketing Campaign Operations Specialist (Contractor)

The Marketing Campaign Operations Specialist at Sift plays a crucial role in building and executing Marketo tracking programs for various marketing initiatives, including emails, webinars, and events. This position involves collaborating closely with the marketing team, managing the campaign calendar, segmenting target lists for campaigns, and promoting data integrity best practices. By utilizing Salesforce and other marketing technologies, the specialist ensures that our operational structure is robust and effective.

To excel as a Marketing Campaign Operations Specialist at Sift, candidates typically require 1-3 years of experience with marketing automation systems, particularly Marketo and Salesforce. A strong understanding of Excel or Google Sheets for data handling is essential, along with excellent communication skills. A Bachelor’s degree or equivalent experience in a related field is preferred to meet the demands of this engaging role.

As a Marketing Campaign Operations Specialist at Sift, you'll be utilizing various tools, including Marketo for campaign tracking, Salesforce for reporting and dashboard creation, and Zoominfo for enriching lead data. Additionally, you're likely to engage with sales enablement tools such as Outreach and webinar platforms like Zoom, ensuring a comprehensive technological engagement in your role.

The Marketing Campaign Operations Specialist position at Sift requires a shifted working schedule to collaborate effectively with the team from the Pacific time zone. You’ll typically work from 12 pm to 8 pm EET, allowing synchronization with team tasks and responsibilities across different geographical regions.

The interview process for the Marketing Campaign Operations Specialist role at Sift involves several structured steps. It begins with a 45-minute introductory interview with a recruiter, followed by a 45-minute screening with the hiring manager focusing on past experience and technical assessments. The process concludes with team interviews that assess collaboration skills, alignment with team values, and fit within the organization's culture.

When responding, reflect on previous roles where you utilized Marketo. Describe specific campaigns, how you built tracking programs, and any challenges you overcame. Emphasize your hands-on experience and any measurable outcomes from your efforts in those campaigns.

Share your strategies for ensuring data integrity, such as regular audits, the use of data enrichment tools, and implementing best practices for contact management. Discuss how maintaining accurate data has supported successful campaign outcomes in your previous positions.

Discuss your time management strategies, such as using tools to track campaign timelines, collaborating closely with teams during weekly production meetings, and establishing clear deadlines. Illustrate this with a specific example of a time when you successfully managed competing priorities.

Detail your approach to email list segmentation based on criteria such as industry, lifecycle stage, and persona. Provide an example of how effective segmentation improved engagement or conversion rates in a previous campaign.

Explain that essential metrics may include conversion rates, engagement metrics, and return on investment (ROI). Provide examples of how tracking these metrics has informed adjustments and enhanced the effectiveness of campaigns in your past experience.

Share your analytical mindset and willingness to explore data behind the campaign metrics. Discuss your approach to identifying bottlenecks, your collaborative strategy for brainstorming improvements with the team, and past experiences where you successfully turned around a campaign.

Highlight your interpersonal skills and specific experiences working effectively with teams from various departments, such as sales and product teams. Emphasize the importance of communication and how you facilitate collaboration to achieve common goals.

Discuss how Salesforce acts as a vital tool for managing customer relationships and tracking marketing effectiveness. Provide examples of how you've used Salesforce for list creation and reporting, and how it has influenced marketing strategies in prior roles.

Choose a specific project that highlights your skills in campaign planning, execution, and results. Describe your role, the strategies you employed, and the outcomes, providing quantifiable results if possible.

Mention your commitment to continuous learning through various methods such as webinars, industry articles, and participating in relevant workshops. Illustrate how you stay informed and implement new insights or tools into your marketing practices.