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SEO Copywriter

Description

Spinutech is seeking a skilled Copywriter who also has basic knowledge of SEO. This position's primary focus will be dedicated to partnering with the digital web project and marketing teams with the responsibility of creating unique content for SEO clients, assisted by AI. Copywriters must be adept and proficient writers, who are able to quickly research and create search-optimized content that is useful to users and meets the length and time requirements of the department. Understanding of content structures, formatting, and brand guidelines are essential, as Copywriters must be able to aid in customization of CustomGPTs and AI tools.


Requirements

What you’d do here

  • Produce error-free content that adheres to the company’s style guidelines: to ensure consistency of the company’s tone of voice, key messages and editorial style.
  • Proofreads and edits on-page content for optimization to ensure grammatical accuracy, consistent style, and adherence to SEO best practices.
  • Writing for omni-channel content types, including landing pages, blogs, ad copy, video scripts, ebooks, etc
  • Continually raise the bar on creativity, helping write fresh copy that connects with the desired audience and drives action
  • Comfortably vary voice, style, and other characteristics as required by company, or target audience
  • Work closely with project stakeholders to ensure business needs are met.
  • Effectively Balances speed, efficiency and accuracy in a fast-paced environment.
  • Write a high volume of high-quality, organic search optimized web content per month, on average, between 120 and 160 pieces per month
  • Collaborate cross-team with marketing specialists to create content that meets client goals
  • Contribute actively to department and company goals
  • Review of AI generated content, to check for plagiarism, bot output issues, brand voice, etc.

What you need to work here

  • While SEO copywriting experience isn’t required for this role as training is provided, critical thinking, time management, and being calm under pressure are traits that lead to success.
  • Bachelor's Degree in Marketing, English, Journalism, or another relevant field
  • 1-3 years relevant writing and SEO experience preferred
  • Excellent command of the English language, including writing, editing, and proofreading experience
  • Good communication and interpersonal skills
  • Strong attention to detail, excellent analytical, organizational, project management, and time management skills
  • Proficiency with Microsoft Office (Word, Excel, PowerPoint, and more)
  • Active interest in organic search, search engines, and AI leveraged efficiencies to support delivery of digital marketing tactics and drive to stay abreast of industry news and updates
  • “Always learning” attitude, driven by the desire to continuously gain knowledge and improve skills
  • Willingness to identify problems or issues and raise them to leadership, as well as present possible solutions
  • Adaptability; willingness to accept and embrace changing processes, gray areas, and new ideas with ease and enthusiasm
  • Fully functional in all areas of the Copywriter skills matrix
  • Exceptional written and verbal communication
  • Proficient with Google Docs/Google Sheets or Microsoft Word/Microsoft Excel

What benefits we can offer you:

  • Full medical, dental, and vision benefits plus company paid life and disability insurance
  • 401k retirement plan, plus company match
  • Paid time off. Everyone needs a vacation!
  • Fully paid maternity leave (up to 12 weeks) and paternity leave (up to 4 weeks)
  • Dedicated time for personal and professional development
  • Half-day Fridays every other week between Memorial Day and Labor Day 
  • Nine company paid holidays and one floating holiday

Who you’d be working with:

In this role you report to the Director of SEO. On a regular basis, you’d be working cross-functionally with other team members who reside across the country.

Where we are:

Everywhere. All of our team members have the option to work remotely, no matter where they live in the United States. We do have traditional office locations in Cedar Falls and Des Moines, Iowa; Tampa, Florida and co-working spaces in Chicago and Denver




Average salary estimate

$62500 / YEARLY (est.)
min
max
$50000K
$75000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About SEO Copywriter, Spinutech

Spinutech is on the lookout for a talented SEO Copywriter to join our vibrant team! If you’re passionate about crafting compelling content with a dash of SEO savvy, this is the perfect opportunity for you! In your new role as an SEO Copywriter, you’ll partner with our digital web project and marketing teams to create unique content for our SEO clients, leveraging AI assistance to ramp up your creativity. Your knack for researching and generating search-optimized content will be key, ensuring that every piece aligns with user intent and meets both length and time expectations. We need someone who understands content structures and brand guidelines, as you’ll also be helping to customize AI tools and develop engaging copy across various platforms—from landing pages to ad scripts! Our ideal candidate will embrace a fast-paced environment, balancing speed, efficiency, and accuracy, all while producing between 120 and 160 pieces of quality content each month. At Spinutech, we believe in continuous learning, so even if you don’t come with years of SEO copywriting experience, your critical thinking skills and calm demeanor under pressure can lead you to success. We’re a fully remote company, offering a supportive culture and ample benefits to ensure you thrive both personally and professionally. Ready to take the leap with Spinutech as our newest SEO Copywriter?

Frequently Asked Questions (FAQs) for SEO Copywriter Role at Spinutech
What are the responsibilities of an SEO Copywriter at Spinutech?

As an SEO Copywriter at Spinutech, your main responsibilities will include producing top-notch content that aligns with the company’s style guidelines, proofreading and optimizing content for SEO best practices, and crafting various content types like blogs, landing pages, and video scripts. You’ll collaborate closely with project stakeholders and marketing specialists to meet client goals while maintaining a high volume of organic search-optimized web content.

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What qualifications do I need to become an SEO Copywriter at Spinutech?

To qualify for the SEO Copywriter position at Spinutech, you should hold a Bachelor’s Degree in Marketing, English, Journalism, or a related field. While 1-3 years of writing and SEO experience is preferred, we value critical thinking and a willingness to grow more than prior experience. Excellent command of the English language and strong organizational and communication skills are also essential.

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Is experience in SEO copywriting necessary for the role at Spinutech?

No, prior experience in SEO copywriting is not mandatory for the role at Spinutech. We provide training to help you develop the necessary skills. What’s more important is your ability to think critically, manage time effectively, and remain calm and adaptable in a fast-paced environment.

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What type of content will I write as an SEO Copywriter at Spinutech?

As an SEO Copywriter at Spinutech, you will write a variety of content types tailored for different platforms. This includes blogs, landing pages, ad copy, video scripts, and ebooks, all optimized for organic search. Your creativity will play a crucial role in connecting with the target audience and driving engagement.

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What benefits does Spinutech offer to SEO Copywriters?

Spinutech offers a comprehensive benefits package for SEO Copywriters which includes full medical, dental, and vision benefits, a 401k retirement plan with company match, generous paid time off, paid maternity and paternity leave, dedicated professional development time, and more! We also promote a healthy work-life balance with half-day Fridays during the summer months.

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Common Interview Questions for SEO Copywriter
Can you describe your experience with writing SEO content?

When answering this question, highlight any previous roles where you focused on writing SEO content. Discuss the types of content you’ve created, how you incorporated keywords, and mention any tools or strategies you used to optimize for search engines.

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How do you ensure that your content adheres to brand guidelines?

To answer, emphasize your understanding of brand tone and voice. Discuss your process for reviewing brand guidelines before starting a project, and provide examples of how you adapted your writing style to align with those guidelines in past projects.

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What strategies do you use to research topics for SEO content?

Discuss your research strategies by mentioning how you utilize keyword research tools, competitor analysis, and audience insights. Sharing a specific example can help illustrate your approach and demonstrate your ability to adapt to various topics.

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How do you balance creativity and SEO in your writing?

Explain that you view creativity and SEO as complementary. Share your process for brainstorming engaging concepts while ensuring keyword optimization, and perhaps mention a piece of writing where you successfully balanced both elements.

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Can you provide an example of how you’ve handled feedback on your writing?

When answering, share an instance where you received constructive feedback and how you effectively implemented changes while maintaining the integrity of the original message. Highlight your receptiveness to feedback as a strength.

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What tools do you use for SEO and content creation?

Mention any tools you are familiar with, such as Google Analytics, SEMrush, Moz, or Yoast SEO. Discuss how these tools help enhance your writing process and optimize content for better performance.

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How do you stay updated on the latest SEO trends?

Discuss your routine for staying informed, such as following industry blogs, participating in webinars, or being part of SEO forums. Emphasize your commitment to continuous learning and adapting to changes in SEO strategies.

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What is your process for editing your own writing?

Share your personal editing checklist which may include reviewing for grammar, style, keyword placement, and ensuring it meets user intent. Discuss how you often take breaks before revisiting your writing to see it with fresh eyes.

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How do you manage tight deadlines while maintaining quality?

Explain your time management techniques, such as prioritizing tasks, breaking projects into manageable chunks, and using tools to keep organized. Illustrate with an example of a challenging deadline you successfully met.

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What motivates you to write engaging content?

Share your passion for storytelling and how you enjoy connecting with readers through your writing. Highlight how understanding the audience’s needs drives your motivation and helps create compelling content.

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Full-time, remote
DATE POSTED
April 4, 2025

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