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Principal Product Designer - Platform

Description

Sprout Social is looking to hire a Principal Product Designer to the Product Design team.

Why join Sprout’s Product Design team?

Design is in our DNA at Sprout, from our best-in-class products and award-winning user experience, to our elegant customer journey and the systems that power our teams. We’ve built a Product Design program centered on the pursuit of growing leaders and tailoring growth paths to individuals—recognizing that every designer is at their best when they’re challenged to grow in ways that map to their unique strengths and opportunities. Supported and challenged by a diverse and connected design community, and armed with an expansive human-centered toolkit, our talented creative problem solvers demonstrate the true power of design to drive business impact, and lead their teams to see social differently.

What you’ll do

  • Shape product-wide design strategy, drawing from deep knowledge of customer needs, industry trends and emerging technologies
  • Build strong partnerships across product, engineering, marketing, and data science teams, bringing your collaborative spirit to spot opportunities that drive meaningful growth and innovation for our business and customers
  • Lead platform-level design initiatives that improve our entire product experience - creating solutions that remove complexity for both users and feature teams
  • Work closely with senior leadership to identify strategic platform investments, bringing your passion for solving complex problems and your dedication to delivering true customer value
  • Foster a thriving design community by mentoring emerging craft leaders and contributing generously to our creative culture - because you understand that that’s where strong design starts. 

What you’ll bring:
You bring an open mind and infectious curiosity, delighting in both teaching others and continuously learning yourself. Your passion for solving complex problems is matched by your meticulous attention to craft detail and dedication to delivering true customer value. You thrive in collaborative environments where you can work alongside ambitious, caring teammates to build great things together. 

The minimum qualifications for this role include:

  • 10+ years of experience leading complex initiatives from strategy through execution, with a track record of shipping experiences that drive business growth
  • Mastery in full stack craft skills (UX design, UI design, information architecture, research, ux writing)
  • Extensive experience working across teams and disciplines, with demonstrated success elevating product quality across an organization
  • A portfolio that demonstrates strategic leadership - showcasing how you've shaped product direction, influenced cross-functional decisions, and scaled design practices to improve both team efficiency and user experience success metrics

Preferred qualifications for this role include:

  • Experience designing SaaS platforms with complex, interconnected user journeys
  • Experience working on platform, core capability or systems teams, or otherwise being well versed in designing cross-product experiences that balance flexibility, consistency, and technical constraints
  • Strong leadership presence and communication skills, with the ability to tell compelling stories around your work, influence senior stakeholders, and align cross-functional teams around shared vision
  • Ability to balance visionary thinking with pragmatic execution, helping teams navigate ambiguity while maintaining focus on both short-term wins and long-term strategy
  • Deep expertise in establishing research practices at scale, helping teams balance customer insight with business goals to ensure we're delivering meaningful value across our platform
  • Eagerness and passion for mentorship and community building

How you’ll grow

Within 1 month, you’ll plant your roots, including:

  • Experience Sprout’s in-depth onboarding, covering everything from our company mission and values, hearing directly from executive leaders, to deep training on our products and the value that Sprout delivers to our customers.
  • Make a plan with your manager to set initial priorities, align on expectations for your role, plant goalposts for your career, and learn about Sprout’s approach to people leadership and product building.
  • Meet all of the designers on our team, get a lowdown on our design system, tools and file structures, and learn how Product Design partners with other departments and disciplines.
  • Get to know your counterparts within our product organization and form early bonds with Product, Engineering, and Marketing partners. Start joining team rituals, connecting with your peers, swapping ideas and sharing perspectives.

Within 3 months, you’ll start hitting your stride by:

  • Take advantage of Sprout’s ‘Focus Days’— Wednesdays dedicated to no meetings so everyone can focus on the work that we’ve committed to.
  • Learn how Sprout has done things to date, and think about how we might make our culture and processes even better going forward.
  • Learn the voice, thinking, and habits of our users while developing a solid foundation of knowledge on our product. 
  • Collaborate with your team and begin designing real world work!
  • Start to design your own days, weeks, and working style to carve out space for focus, rest, and execution– so that you can establish healthy, balanced productivity.
  • Share your personal tactics, processes, and favorite things about being a maker while geeking out with teammates within the broader Design organization at Sprout.
  • Help your team think through complex problems and offer guidance on each stage of their work.

Within 6 months, you’ll be making a clear impact through:

  • Ship a range of work into the world, analyze results, and get real user feedback so that we can continue to make our product even better.
  • Further your influence on our design and product strategy as you learn more about our customers and industry. 
  • Expand the breadth and depth of  your design toolkit, and your exposure to new challenges, ideas and perspectives. 
  • Run collaborative workshops to bring together partners around the company to help define and design great user experiences.
  • Influence a strong culture of design critique and collaboration, ensuring our designers and our work are held to a high-quality standard.

Within 12 months, you’ll make this role your own by:

  • Become an integral voice in driving future strategy for your product teams.
  • Present your research, insights and design strategy and vision with leaders across Design, Engineering and Product Management and executives.
  • Continue to sharpen your craft methods and skills, level-up your strategic business acumen, and shape a unique career path to fit your evolving strengths and passions. 
  • Further develop as a craft leader, learning from some of the best industry voices and developing alongside other strategic problem solvers across the business.
  • Explore involvement in communities in and outside of Sprout, consider opportunities to add your voice and talent to our Community Resource Groups, and ways to live out our company values in the public and civic spaces that matter most to you.
  • Having learned a lot about what works and what doesn’t on our team and in our product, you’ll help us think through how we make Sprout even better for the next year ahead!

Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.

Our Benefits Program
We’re proud to regularly be recognized for our team, product and culture. Our benefits program includes:

  • Insurance and benefit options that are built for both individuals and families
  • Progressive policies to support work/life balance, like our flexible paid time off and parental leave program 
  • High-quality and well-maintained equipment—your computer will never prevent you from doing your best
  • Wellness initiatives to ensure both health and mental well-being of our team
  • Ongoing education and development opportunities via our Grow@Sprout program, employee-led diversity, equity and inclusion initiatives and mentorship programs for aspiring leaders
  • Growing corporate social responsibility program that is driven by the involvement and passion of our team members

The base pay range for this role is CAD 203,200 to CAD 304,800 annually. Individual base pay is based on various factors, including work location, relevant experience and skills, the responsibility of the role, and job duties/requirements. 

Sprout’s compensation ranges are intentionally broad to allow for our team members' growth within their role. These ranges were determined by a market-based compensation approach; we used data from trusted third-party compensation sources to set equitable, consistent, and competitive ranges. We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.

Base pay is only one element of an employee's total compensation at Sprout. Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprout’s equity plan. We have outlined the various components to an employee’s full compensation package here to help you to understand our total rewards package.

Candidates for this remote work opportunity must be based in either British Columbia or Ontario. If you are based in another location within Canada, we aren’t able to hire in your location at this time; however, if you’d like to stay in touch with us in case that changes in the future, please apply and we’ll save your application for possible future consideration.

#LI-Remote


When you apply for employment with Sprout Social, we will process your job applicant data, including your employment and education history, transcript, writing samples, and references as necessary to consider your job application for open positions. Your personal data will be shared with Greenhouse Software, Inc., and Crosschq, Inc., cloud services providers located in the United States of America and engaged by Sprout Social to help manage its recruitment and hiring process on Controller’s behalf. Accordingly, if you are located outside of the United States, by clicking “Submit Application” on this site, you consent to the transfer of your personal data to the United States. For more information about our privacy practices please visit our Privacy Policy. California residents have additional rights and should review the Additional Disclosures for California Residents section in our Privacy Policy.

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What You Should Know About Principal Product Designer - Platform , Sprout Social

Are you ready to take your design career to the next level? Sprout Social is looking for a Principal Product Designer to join our dynamic remote team in Canada! At Sprout, design is at the heart of everything we do, and we believe that the perfect blend of creativity and strategy can drive exceptional user experiences. As a Principal Product Designer, you'll shape the product-wide design strategy while collaborating with cross-functional teams to identify critical opportunities for innovation. This role involves leading platform-level design initiatives that simplify complexity for users and enhance overall product experience. With over 10 years of experience under your belt, you’ll leverage your mastery in UX and UI design, information architecture, and research to elevate product quality across our organization. Your journey at Sprout Social will also offer you the chance to mentor emerging leaders within our design community while creating solutions that genuinely reflect the needs of our customers. Join a company that values growth, fosters connection, and celebrates dedication to delivering true customer value. With the diverse and supportive culture at Sprout, you're not just another designer; you're a pivotal piece of our mission to revolutionize how teams harness the power of social media. So, if you’re passionate about tackling complex challenges through design and nurturing a thriving design environment, we would love to meet you!

Frequently Asked Questions (FAQs) for Principal Product Designer - Platform Role at Sprout Social
What are the key responsibilities of a Principal Product Designer at Sprout Social?

As a Principal Product Designer at Sprout Social, you will be responsible for shaping the product-wide design strategy, collaborating with cross-functional teams, leading platform-level design initiatives, and mentoring emerging craft leaders. Your role will require you to analyze customer needs and industry trends, ultimately enhancing the overall product experience while ensuring the delivery of true customer value.

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What qualifications are required for the Principal Product Designer role at Sprout Social?

To qualify for the Principal Product Designer position at Sprout Social, you should have a minimum of 10 years of experience leading complex design initiatives from strategy to execution. You need to demonstrate mastery in full-stack craft skills, including UX design, UI design, and information architecture. A strong portfolio showcasing your strategic leadership and ability to elevate product quality is essential, as well as experience working on SaaS platforms and cross-product experiences.

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What is the culture like for a Principal Product Designer at Sprout Social?

The culture at Sprout Social for a Principal Product Designer is one that emphasizes collaboration, mentorship, and growth. You will be part of a supportive design community where your ideas are valued and encouraged. Sprout Social promotes a healthy work-life balance and fosters an environment where designers can thrive, share insights, and contribute to the creative culture that drives our innovative products.

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What opportunities for professional growth does Sprout Social provide for Principal Product Designers?

Sprout Social is dedicated to your professional development. As a Principal Product Designer, you'll have access to ongoing education and development opportunities within our Grow@Sprout program, along with mentorship programs designed for aspiring leaders. The company culture also promotes personal growth through collaborative workshops and individual development plans that align with your career goals.

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How does Sprout Social ensure a positive work-life balance for its Principal Product Designers?

Sprout Social understands the importance of maintaining a positive work-life balance for its employees, including Principal Product Designers. We offer flexible paid time off policies, wellness initiatives, and a 'Focus Day' every Wednesday to eliminate meetings, allowing teams to concentrate on their tasks. This dedication to employee well-being ensures that everyone can perform at their best while enjoying a fulfilling personal life.

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Common Interview Questions for Principal Product Designer - Platform
How do you approach designing user experiences for complex products?

When designing user experiences for complex products, I prioritize understanding the customer's needs through extensive research. I employ user stories and journey mapping to simplify interactions, focusing on usability and accessibility. This approach helps in creating intuitive designs that resonate with users and ensure they can navigate through complex functionalities seamlessly.

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Can you share an example of a successful project you led from strategy to execution?

One of my most successful projects involved redesigning a SaaS platform where I led a cross-functional team through the entire design process. I gathered user feedback to identify pain points, developed a cohesive design strategy, and facilitated regular design critiques to align the team. As a result, we launched a platform update that significantly improved user engagement and customer satisfaction metrics.

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How do you balance visionary thinking with pragmatic execution in design?

Balancing visionary thinking with pragmatic execution involves staying aligned with both user needs and business goals. I often use design sprints to brainstorm innovative ideas while validating them against technical constraints and market trends. This enables me to create designs that are not only creative but also feasible and immediately actionable.

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What is your experience with cross-functional collaboration in product design?

Throughout my career, I have effectively collaborated with product managers, engineers, and marketing teams. I believe regular check-ins, joint brainstorming sessions, and clear communication are vital. I also advocate for shared goals to ensure that every team member understands the design vision and how their role contributes to the overall product success.

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How do you stay updated with design trends and emerging technologies?

I regularly attend design conferences, subscribe to industry blogs, and participate in design communities. Staying engaged with thought leaders and fellow designers provides insights into evolving trends. Additionally, I experiment with new tools and techniques to continuously enhance my skill set and incorporate fresh ideas into my projects.

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Describe a time when you had to handle feedback from stakeholders on your design.

Handling feedback from stakeholders requires openness and active listening. In one project, I received critical feedback on a design proposal. I scheduled a follow-up meeting to clarify their concerns, invited suggestions for improvement, and collaborated to revise the design. This approach not only improved the project outcome but also strengthened relationships with stakeholders.

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What role does mentorship play in your approach to design leadership?

Mentorship is incredibly important to me as it fosters a culture of growth and knowledge sharing. I prioritize guiding emerging designers by providing constructive feedback, encouraging their unique perspectives, and involving them in key projects. This empowers them to develop their skills while contributing to the overall quality of our design output.

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How do you define success for a design project at Sprout Social?

Success in a design project at Sprout Social is defined by the alignment with user needs and business objectives. Achieving high user satisfaction ratings, increasing engagement metrics, and receiving positive feedback from stakeholders are all measures of success. Ultimately, the project should enhance the user experience and yield tangible results for the business.

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What techniques do you use for validating your design decisions?

I often use user testing, A/B testing, and surveys to validate my design decisions. Engaging with users early in the design process helps me identify potential issues before product launch. Their feedback plays a critical role in refining designs and ensuring they meet both usability standards and user expectations.

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How do you encourage a culture of design critique within your team?

Encouraging a culture of design critique involves fostering a safe space where team members feel comfortable sharing their ideas. I implement regular review sessions, promote constructive feedback, and highlight the importance of collaboration in enhancing design quality. Recognizing improvements based on collective critique further cultivates an environment where creativity thrives.

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Sprout Social is a leading provider of social tools that help businesses become better marketers, build stronger relationships with their customers and create the world’s most beloved brands.

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CULTURE VALUES
Inclusive & Diverse
Empathetic
Feedback Forward
Growth & Learning
Transparent & Candid
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Full-time, remote
DATE POSTED
March 21, 2025

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