Content Marketing Manager

As a Content Marketing Manager at Viam, your primary responsibilities include producing high-quality content across various formats, driving content strategies for product launches and marketing campaigns, and ensuring alignment with company objectives. You'll analyze content performance, conduct audits, and work closely with cross-functional teams to enhance communication and overall effectiveness in engaging our technical and business audiences.

To qualify for the Content Marketing Manager position at Viam, ideal candidates will have a proven track record in B2B content creation that drives engagement and achieves business goals, experience with technical products, and strong storytelling skills. Expertise in content strategies and production, along with operational excellence in content workflows and performance tracking, is also essential.

Viam integrates AI tools into the content marketing process to enhance operational efficiency, streamline content production, and improve engagement tracking. The Content Marketing Manager will lead the charge in employing AI-powered workflows to create compelling content that not only meets high-quality standards but also aligns with evolving market demands.

In your role as Content Marketing Manager at Viam, you'll produce a variety of content types including blog posts, white papers, video scripts, and case studies. The goal is to create engaging, impactful material that resonates with both technical and commercial audiences across industries such as robotics, automation, and smart infrastructure.

A typical day for a Content Marketing Manager at Viam involves collaborating with the marketing team, driving content creation, analyzing engagement metrics, and brainstorming new content strategies while maintaining an agile and high-performing workflow. You'll manage social operations, uphold quality standards, and explore opportunities for content evolution based on performance insights.

To effectively answer this, reflect on specific examples where your content directly influenced engagement metrics, such as increased website traffic or social shares. Discuss the strategies you implemented and the outcomes, emphasizing any B2B experiences that align with Viam's objectives.

Outline your step-by-step approach to content creation, from ideation and research to drafting, editing, and publishing. Demonstrate an understanding of aligning content with business goals, brand voice, and audience needs, particularly in the context of Viam's technical landscape.

Explain the analytical tools or metrics you utilize to gauge content effectiveness, such as engagement rates, conversion rates, or time on page. Highlight how you've used these insights to refine your content strategies, especially in a tech-focused environment like Viam.

Share experiences where you successfully facilitated communication and collaboration across different teams. Discuss the importance of stakeholder involvement in content decisions and how you prioritize alignment with business objectives while nurturing those relationships.

Choose a specific project that illustrates your organizational and leadership skills. Detail the initial idea, the planning stages, challenges faced, and how you successfully executed the project, emphasizing metrics or feedback received to demonstrate its impact.

Discuss the importance of storytelling in making complex B2B concepts relatable and engaging. Provide examples of how you used storytelling to connect emotionally with audiences, thereby making technical subjects easier to understand and more compelling.

Share your strategies for continuous learning, such as following industry blogs, attending webinars, or participating in networking events. Emphasize the significance of keeping your content relevant by adapting to market and technological advancements.

Highlight the channels you've utilized successfully in the past (such as social media, email, or content partnerships) and how they have evolved. Give insights on how you would choose channels for Viam based on target audience behavior.

Discuss your openness to feedback and the proactive steps you take to incorporate constructive criticism into your future work. Provide examples of times you adjusted your content strategy based on team feedback and how it improved your output.

Convey genuine interest in Viam's mission to unlock AI and automation potential in various industries. Frame your response to highlight your skills, values, and how they align with Viam’s goals and culture, demonstrating enthusiasm and commitment to contributing to the company's success.