Retail Account Executive - job 2 of 7

As a Retail Account Executive at Toast, your core responsibilities revolve around utilizing a consultative approach to connect with convenience stores, grocery stores, and bottle shops. This includes prospecting potential clients, building relationships, managing the entire sales cycle, conducting product demonstrations, and ensuring that the solutions you provide meet the unique needs of each business. You will also collaborate with various teams within the company to uphold delivery expectations and drive overall success in your territory.

To qualify for the Retail Account Executive position at Toast, candidates need to possess a strong entrepreneurial mindset, excellent communication and organizational skills, and a proven track record in sales. Experience in retail operations is a plus, although not mandatory. Moreover, the ability to work in a fast-paced environment and a willingness to travel for business purposes, around 25% or more, are crucial aspects of this role in Northern New Jersey.

Toast offers a competitive compensation structure for Retail Account Executives, including a base salary complemented by commission and the possibility of equity. This role features uncapped commission potential, meaning your earnings can directly reflect your performance. The total targeted cash compensation range is substantial, allowing for a starting salary to be determined based on individual skills, experience, and the geographic location within Northern New Jersey.

At Toast, the work culture for Retail Account Executives is collaborative and inclusive, embracing a hybrid model that promotes both in-person interaction and flexibility. The company values connection and teamwork while empowering its employees to thrive in their roles. Toast is committed to a diverse and equitable workforce, ensuring that all team members feel respected and valued for their contributions.

Successful Retail Account Executives at Toast typically exhibit strong communication, negotiation, and presentation skills. An entrepreneurial and feedback-driven mindset is essential, alongside the ability to navigate a fast-paced and sometimes ambiguous environment. Creativity, self-motivation, and the capability to build genuine relationships with clients will also significantly contribute to your success in this dynamic role.

In your answer, detail your familiarity with managing sales cycles, particularly your approach from initial prospecting through to closing deals. Illustrate how you adapt your strategy to each potential client and use specific examples to demonstrate your success in previous roles.

To answer this question, explain your method for researching and identifying target clients such as convenience stores, grocery stores, or bottle shops. Discuss tools you may use, like market research or CRM software, and how you ensure that your approach aligns with the organization’s goals.

Discuss the importance of relationship-building in your past roles. Mention approaches like personalized communication, regular follow-ups, understanding clients’ needs, and delivering on promises to build trust and credibility.

Explain your time management techniques, emphasizing organization tools or methodologies you use. Provide examples of how you've successfully prioritized tasks, managed multiple accounts, and met deadlines in previous positions.

Educate yourself on the competitive landscape within the retail sector and articulate how you will approach market positioning for Toast. Share insights regarding competitor strengths and weaknesses and how you can leverage them in your sales strategy.

Provide a specific example of a time you not only met but exceeded your sales targets. Discuss the strategies you employed, the challenges faced, and how your actions led to that success.

Think critically about potential challenges, like client objections or market entry hurdles. Discuss how you would proactively address these challenges by utilizing your problem-solving skills and experience.

Describe your approach to conducting product demos, highlighting the importance of tailoring the presentation to meet the specific needs of the prospect. Emphasize engaging storytelling and illustrating the benefits of the Toast Retail platform.

Reflect on how you use client and peer feedback to inform and improve your sales technique. Discuss your openness to constructive criticism and how you implement feedback to enhance your performance.

Express your enthusiasm for joining Toast, mentioning specific aspects of the company’s culture, growth opportunities, and commitment to diversity that resonate with you. Share how your own values align with those of Toast.