Senior Digital Product Manager - job 1 of 2

At East West Bank, a Senior Digital Product Manager plays a key role in overseeing the complete product lifecycle, from ideation and design to planning, testing, and launch. This individual leads the development of innovative digital banking solutions tailored to meet the needs of cross-border customers, working closely with diverse teams such as compliance and engineering to ensure product success.

Candidates for the Senior Digital Product Manager position at East West Bank should possess a Bachelor’s degree in business, finance, economics, data analytics or a related field, with an MBA preferred. Additionally, candidates should have at least 5 years of product management experience, ideally in consumer-facing technology or financial services, with proven expertise in launching successful products.

East West Bank fosters a collaborative environment where a Senior Digital Product Manager can engage with executive teams and cross-functional leaders to shape product strategy and direction. With a strong emphasis on data-driven decision-making and continuous feedback, the bank ensures that product managers have the resources and support needed to innovate and excel.

The base salary range for a Senior Digital Product Manager at East West Bank is between USD $175,000.00 and USD $250,000.00 annually. This range is determined by the candidate's relevant experience, skills, and job-related knowledge within the financial services sector.

Key responsibilities of a Senior Digital Product Manager in the banking sector include managing the end-to-end product lifecycle, leveraging product strategy and roadmap development, collaborating with different teams across the organization, and staying updated on market trends to drive product innovation and excellence.

When responding to this question, highlight specific examples of products you've managed from conception to launch. Discuss your approach to each phase of the lifecycle and how you ensured team collaboration and aligned stakeholder goals throughout the process.

Explain your methodology for prioritization, such as using a framework like RICE (Reach, Impact, Confidence, Effort) or MoSCoW (Must have, Should have, Could have, Won't have). Give examples of how you've successfully balanced stakeholder needs and user demands in past product management roles.

Discuss your approach to soliciting and integrating stakeholder feedback into the product development process. Highlight your ability to articulate product vision clearly, create alignment, and make data-backed decisions when prioritizing feedback.

Share how you utilize user research techniques, such as surveys, interviews, and usability testing, to gather insights about your users. Explain how this data informs your product decisions and helps create solutions that deliver value.

Prepare a success story where you played a key role in launching a digital product. Detail the specific challenges you faced, the strategies you implemented, and the outcome. Be sure to touch on metrics or feedback that demonstrated the product's success.

Discuss the various sources you use to keep your knowledge fresh, including industry publications, webinars, and conferences. Mention how staying informed enables you to identify opportunities for innovation in product development.

Outline a specific situation where you encountered a conflict, such as differing opinions on product features. Talk about how you facilitated open communication and collaboration to reach a resolution that was beneficial for the project.

Explain your framework for measuring product success, such as user adoption rates, customer satisfaction scores, and retention rates. Share how you leverage this data to make informed decisions about future product iterations.

Articulate the significance of data in your decision-making process. Talk about how you identify key performance indicators (KPIs) and how data analytics influence both your strategy and tactics in product management.

Your response should reflect both your passion for the industry and alignment with East West Bank's mission. Discuss how the position aligns with your career goals, your desire to innovate in financial services, and how you can contribute to the company's success.