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Vice President, North America Marketing Services - job 3 of 3

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

 

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

 

Position Overview:

Visa is searching for a Vice President of North America Marketing Services. As a key member of the Global Marketing Service leadership team and regional CMO leadership team, the selected candidate will drive the strategy, vision, and go to market approach to advance Marketing Services revenue and increase profitability as part of the Visa 2030 strategy. Marketing Services is a growing business and part of Visa’s overall strategic growth priority to deliver value added services revenue through client engagements. We are focused on delivering value to our clients through marketing advisory, sponsorship, creative services, and end-to-end marketing execution. This role partners closely with Visa Consulting & Analytics (VCA), our sales organizations, and Finance to execute a range of services. We are looking for a leader who has the experience and proven track record taking a large revenue-generating business and scaling even further, as well as experience managing a large P&L with strong financial acumen. The ideal candidate will have a very strong sales and business development background selling not only Marketing, but representing Visa during large, complex company deal pitches by articulating the value of Visa through marketing. We are searching for an accomplished presenter at various levels and audience sizes, someone with experience building new capabilities and services thinking beyond the traditional marketing space that drives scalable revenue and impact to clients, and someone who is a solid leader with experience building a world-class team and fostering a strong sense of engagement and culture with the team. This person will report directly to the SVP, Global Marketing Services, and dual report into the NA CMO.

 

Key Responsibilities:

  • Assume accountability for the Marketing Services P&L in region
  • Lead and oversee the development of the strategy and plan to achieve the ambitious growth targets
  • Oversee the financial management, pipeline management, annual planning, and reporting
  • Set pricing and margin targets by project type
  • Identify and build new capabilities and services in partnership with global teams and core marketing
  • Lead and manage operations and processes including best practice sharing, capabilities, and enhancements across regions
  • Partner with Sales executives to sell Marketing Services to clients across region and markets
  • Develop a path to driving an embedded model with top strategic clients across regions where there is repeatable and committed revenue/engagement each year
  • Partner with Visa Consulting & Analytics (VCA) to develop a ONEVISA strategic operating model to help better serve our clients and maximize revenue for both VCA and Marketing
  • Lead large RFP response efforts including the response, pitch work, and ideation showcasing Visa as the most competitive and strategic option for our clients
  • Manage the annually planning cycle through a strategic bottoms-up approach
  • Support ongoing operations across key cross-functional and cross-geography touchpoints, including recurring meetings with regional Client Marketing leads, VCA and finance
  • Develop clear and concise executive level communications to report the progress and financials of marketing services globally
  • Continue to build a world-class team by recruiting, training, and developing new talent and further scale the operating model behind business development and execution across all client segments 

 

Will consider all US-based Visa offices. Given global nature of the role, flexibility to accommodate meetings across many time zones required.

 

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

 

Work Hours

Varies upon the needs of the department.

 

Travel Requirements

This position requires travel 30%-50% of the time.

 

Mental/Physical Requirements

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

 

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

 

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code

Average salary estimate

$200000 / YEARLY (est.)
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$150000K
$250000K

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What You Should Know About Vice President, North America Marketing Services, Visa

At Visa, we are on the lookout for an inspiring leader to join our team as the Vice President of North America Marketing Services. Located in the vibrant city of San Francisco, this crucial position is more than just a job; it's an opportunity to make a significant impact in a well-respected company that thrives on innovation and excellence. The Vice President will be a vital part of both the Global Marketing Service leadership and regional CMO teams, crafting strategies that not only elevate our Marketing Services revenue but also align with Visa's ambitious 2030 strategy. You'll be at the forefront of driving marketing advisory, sponsorship, and creative services, ensuring our clients receive unparalleled value. If you have a track record in growing revenue-generating businesses and managing large P&L responsibilities, this role is tailor-made for you. You'll collaborate closely with Visa Consulting & Analytics and the sales team to execute impactful solutions while sharing your expertise in presenting Visa's brand vision. Your role will be critical in building a world-class team, developing strategies for client engagement, and creating scalable business capabilities that match the dynamic marketing landscape today. We value leadership that champions creativity, collaboration, and client success. Join us at Visa, where you can help shape the future of payments and become a part of a purpose-driven journey. Discover what it means to experience Life at Visa today!

Frequently Asked Questions (FAQs) for Vice President, North America Marketing Services Role at Visa
What are the primary responsibilities of the Vice President, North America Marketing Services at Visa?

The Vice President, North America Marketing Services at Visa is accountable for overseeing the Marketing Services P&L in the region. This includes leading strategy development, financial management, and project pricing. The VP also partners closely with Sales and Visa Consulting & Analytics to deliver impactful marketing solutions to clients.

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What qualifications are required for the Vice President, North America Marketing Services position at Visa?

Candidates for the Vice President, North America Marketing Services at Visa should have a proven track record in sales and business development, especially in revenue-generating roles. Experience managing large P&L accounts and demonstrating strong financial acumen are essential. The ideal candidate is also an accomplished presenter and team builder.

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How does the Vice President, North America Marketing Services role fit within Visa's 2030 strategy?

The Vice President, North America Marketing Services role is integral to Visa's 2030 strategy, as it focuses on growing Marketing Services revenue through innovative client engagements. By driving the go-to-market approach and collaborating with various teams, the VP ensures that Visa remains a leader in providing value-added services.

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What key skills are sought for the Vice President, North America Marketing Services position at Visa?

The Vice President, North America Marketing Services must possess strong leadership skills, financial acumen, and an ability to innovate within the marketing space. Additionally, the ability to manage cross-functional teams and engage with clients effectively is crucial. Strong presentation skills are also necessary for effectively communicating Visa's value proposition.

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What is the work environment like for the Vice President, North America Marketing Services at Visa?

The Vice President, North America Marketing Services at Visa will work in a hybrid environment within the San Francisco office, accommodating flexible work hours to connect with teams across different time zones. The work culture at Visa promotes collaboration, creativity, and a commitment to client success.

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Common Interview Questions for Vice President, North America Marketing Services
Can you describe your experience with managing large P&L responsibilities in your previous roles?

When answering this question, focus on specific examples where you successfully managed a P&L, detailing the strategies you implemented and the outcomes achieved. Highlight any financial improvements and how you aligned marketing goals with general business objectives.

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How do you approach developing a marketing strategy that aligns with overall business goals?

It's important to illustrate your method for aligning marketing strategies with business objectives. Discuss how you analyze market trends, assess client needs, and leverage cross-functional partnerships to formulate an actionable marketing strategy that drives revenue.

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What leadership style do you believe is most effective in building a high-performing marketing team?

Describe a leadership style that emphasizes collaboration, empowerment, and results. Provide examples of how you have built or led teams in the past and how this approach has led to successful outcomes.

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How do you measure the success of marketing services delivered to clients?

Discuss the key performance indicators (KPIs) you utilize to evaluate the effectiveness of marketing services. Explain how you gather client feedback and utilize data analysis to inform future strategies and improve service delivery.

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Can you give an example of a successful marketing campaign that you led?

Provide a detailed account of a marketing campaign that demonstrates your leadership and innovative thinking. Highlight the objectives, strategies implemented, the challenges faced, and the results achieved to showcase your ability to drive successful outcomes.

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What role does collaboration play in executing effective marketing strategies?

Emphasize the importance of teamwork and collaboration with various departments, demonstrating how this collective approach leads to comprehensive marketing strategies. Share examples that highlight successful partnerships and the benefits realized from them.

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How do you stay updated on the latest marketing trends and innovations?

Indicate specific channels you use to keep abreast of marketing trends, such as industry publications, conferences, webinars, and networking. Mention how you apply new insights to your strategies and maintain a competitive edge.

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What challenges do you envision facing as the Vice President, North America Marketing Services, and how would you address them?

Identify potential challenges, such as market changes or client expectations. Discuss your strategies for addressing these issues proactively, such as adapting marketing tactics or enhancing client engagements to foster trust and satisfaction.

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In your opinion, what differentiates Visa's marketing services from its competitors?

Share your insights on Visa's unique value propositions and strengths in marketing services. Discuss any innovative approaches or exclusive capabilities that set Visa apart in the marketplace.

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What strategies would you implement to grow Visa's marketing services revenue?

Outline specific strategies you would use to enhance growth, such as client relationships, marketing innovations, or operational efficiencies. Provide examples of how you've successfully implemented similar strategies in the past.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

9778 jobs
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Full-time, hybrid
DATE POSTED
April 10, 2025

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