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Product Marketing Manager

Outreach is the first and only AI Sales Execution Platform built for intelligent revenue workflows. Built on the world’s largest foundation of customer interactions and go-to-market team data, Outreach’s leading revenue AI technology helps go-to-market professionals and their companies win by intelligently accelerating decision making and elevating sellers to do their best work. Our powerful platform gives revenue teams the tools they need to design, measure, and improve a revenue strategy for every stage of the customer journey, improving efficiency and effectiveness across the entire revenue cycle. Over 6,000 customers, including Zoom, McKesson, Snowflake, SAP, and Okta use Outreach to power workflows, put customers at the center of their business, improve revenue results, and win in the market.


About the Role

Outreach is seeking a Product Marketing Manager with a proven track record for bringing products and innovations to market with high customer impact and satisfaction to drive product momentum and revenue growth at a global scale in the B2B SaaS market. This person will support the go-to-market strategy and execution plans to drive product momentum and revenue growth at a global scale in the B2B SaaS market. Engage in partnership with Product Marketing Managers in the US and Product Managers in the Czech Republic. This position will be responsible for developing value propositions, product positioning, messaging, and all aspects of enabling Marketing, Sales, Partner and Customer teams. They will work in partnership with the broader PMM team to drive customer value, adoption, retention and growth.

 

Location: Prague


Your Daily Adventures Will Include:
  • Driving market requirements and go-to-market strategies for Outreach products
  • Developing proficiency on the Outreach Sales Execution Platform and best practices; be known as a product and customer subject matter expert
  • Creating and managing the go-to-market plan for new product and feature releases in close collaboration with Product Management, Marketing, Enablement, Pricing and Packaging, Sales and Post-Sale teams
  • Understanding of the competitive landscape to clearly articulate differentiators and gaps across Outreach solutions
  • Delivering a strong bill of materials for each release to ensure we have the materials to support go-to-market efforts beyond PMM 
  • Working with all areas of marketing to drive event content, product videos, demos, training materials, case studies, campaigns, PR and content to increase product
  • Collecting market and customer research to stay in touch with buyer and seller needs through the development of differentiated messaging for our target audience’s adoption and grow our customer base
  • Owning the web experience for your product area in partnership with the Outreach Engage PMM team


Basic Qualifications
  • 3-5 years of experience working as a product marketer in the technology industry
  • Experience defining and executing go-to-market strategies
  • Proficient understanding of SaaS technology and landscape
  • Proven ability to drive key business objectives
  • Quick decision making for impactful outcomes
  • Exceptional communication, writing and presentation skills
  • Ability to deliver clear and compelling customer-facing messaging and materials
  • Experience working with revenue, marketing, customer experience, and product teams
  • Bachelor’s degree 


About the Team:

Join the growing Product Marketing team as we expand the Outreach product portfolio to dominate the global markets in the Sales Execution Platform space, spanning customers from scrappy startups to some of the largest global enterprise companies in the world. We are a team that sits at the intersection of PDE (Product Development Engineering) and Marketing, translating innovative offerings into marketable, sellable products that deliver unmatched customer experiences and scale across the globe. We are obsessed with collaborating across internal teams and stakeholders. We wake up each day ready to do our best work and remain ever curious about how to improve, evolve, innovate and grow. Above all, we have each other’s backs. 


#LI-JR1

#LI-Hybrid


Why You’ll Love It Here


● Amazing working space with a running track on its roof

● Flexible time off, 5 weeks of vacation, and 5 annual sick days

● 4% employer supplemental pension monthly contribution

● Private medical care for employee and spouse with Program Health Plus

● Life insurance at 2x annual salary

● 5.000 CZK monthly allowance for meal vouchers, flexipasses and other personal expenses

● 16 weeks of annual top up maternity leave pay or 8 weeks of fully paid paternity leave

● Opportunity to be part of company success via the RSU program

● Diversity and inclusion programs that promote employee resource groups like OWN+ (Outreach Women's Network), Adelante (Latinx community), OBX (Outreach Black Connection), Mosaic (AAPI community), Pride (LGBTQIA+), Gender+, Disability Community, and Veterans/Military 

● Employee referral bonuses to encourage the addition of great new people to the team

● Fun company and team outings because we play just as hard as we work


Our success is reliant on building teams that include people from different backgrounds and experiences who can elevate assumptions and ideas with fresh perspectives. We're dedicated to hiring the whole human, not just a resume. To that end, we look for a diverse pool of applicants-including those from historically marginalized groups. We would like to invite you to apply even if you don't think you meet all of the requirements listed below. We don't want a few lines in a job description to get between us and the opportunity to meet you.

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CEO of Outreach
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Manny Medina
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Average salary estimate

$95000 / YEARLY (est.)
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$80000K
$110000K

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What You Should Know About Product Marketing Manager, Outreach

At Outreach, a leading AI Sales Execution Platform, we’re on the lookout for a passionate Product Marketing Manager to join our dynamic team in Prague. Your main mission? Drive product momentum and contribute to significant revenue growth within the B2B SaaS market. We pride ourselves on our platform that empowers over 6,000 customers, including notable names like Zoom and SAP, to streamline their revenue strategies while keeping the customer at the heart of it all. As a Product Marketing Manager, you will be integral to crafting compelling value propositions and positioning for our products. You'll collaborate closely with Product Managers here in Czech Republic and the Product Marketing Managers across the pond in the U.S. Your expertise in the competitive landscape will allow you to differentiate our offerings effectively. Plus, you’ll harness your creativity to create resources like engaging product videos, captivating demos, and strategic case studies. We’re all about fostering innovation and collaboration, so you’ll be working with various internal teams to ensure our marketing efforts are not only goal-oriented but also impactful. With flexible time off, personal development opportunities, and a vibrant work environment, you won't just grow your career here; you’ll thrive. Ready for your daily adventure with Outreach? Join us and help us reshape how go-to-market professionals perform their best work.

Frequently Asked Questions (FAQs) for Product Marketing Manager Role at Outreach
What are the main responsibilities of a Product Marketing Manager at Outreach?

As a Product Marketing Manager at Outreach, your key responsibilities include driving market requirements and go-to-market strategies for our products, creating and managing go-to-market plans for new releases, and developing compelling product messaging. Collaborating with various teams to enhance customer engagement and retention is also a critical aspect of your role.

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What qualifications are required for a Product Marketing Manager at Outreach?

To succeed as a Product Marketing Manager at Outreach, you should have 3-5 years of experience in product marketing within the technology sector. A Bachelor’s degree is a must, along with a proven ability to execute go-to-market strategies and excellent communication skills. Proficiency in SaaS technology is also essential.

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What makes Outreach a great place to work for a Product Marketing Manager?

Outreach offers a vibrant and inclusive culture, emphasizing collaboration and innovation. The workplace features fantastic amenities, flexible time off, substantial vacation days, and health benefits. Furthermore, Outreach is deeply committed to diversity and inclusion, creating a supportive environment for all employees.

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How does the Product Marketing team collaborate with other departments at Outreach?

The Product Marketing team at Outreach works closely with Product Management, Sales, Customer Experience, and various marketing teams. This collaborative approach ensures that product strategies align with overall business goals and that customer needs are met with innovative solutions.

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What opportunities for growth exist for a Product Marketing Manager at Outreach?

As a Product Marketing Manager at Outreach, you’ll have numerous opportunities for professional development, from participating in comprehensive training programs to engaging in cross-team collaboration. With our emphasis on employee success, you’ll be encouraged to innovate and take initiative to drive your career forward.

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Common Interview Questions for Product Marketing Manager
What experience do you have with go-to-market strategies in your previous roles as a Product Marketing Manager?

When answering this question, share specific examples of go-to-market strategies you developed and executed. Discuss the outcomes of those strategies, including metrics of success and how they contributed to revenue growth or market share.

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Can you explain how you determine the unique value proposition of a product?

In responding to this, explain your analytical approach to identifying customer pain points and how your product uniquely addresses those needs. Use specific examples from your past roles where you successfully articulated a value proposition.

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What role does competitive analysis play in your product marketing process?

Highlight the importance of competitive analysis in developing effective marketing strategies. Share your process for analyzing competitors and how you use that information to articulate the strengths and differentiators of the product you’re promoting.

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How do you collaborate with sales and customer experience teams in your marketing efforts?

Discuss your experience in working cross-functionally with sales and customer experience teams. Provide examples of how this collaboration enhanced your marketing initiatives and improved overall customer engagement and satisfaction.

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Describe a successful product launch you managed. What were the key factors in its success?

Share a detailed account of a product launch you led, emphasizing the planning phase, your go-to-market strategy, and the collaborative efforts involved. Discuss how you measured success and any feedback you received post-launch.

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How do you stay updated on industry trends and market changes?

Explain your strategies for staying informed about the market, such as subscribing to industry publications, attending conferences, or participating in relevant networking groups. Highlight specific insights you've gained and how they've impacted your marketing strategies.

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What tools and technologies do you utilize in product marketing?

Mention specific tools and technologies you're proficient in that aid in product marketing, such as CRM software, email marketing platforms, analytics tools, and project management software. Share how these tools help streamline your marketing processes.

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How do you measure the effectiveness of your marketing campaigns?

Describe your approach to analytics, including key performance indicators (KPIs) you monitor. Discuss how you interpret these metrics to refine strategies and improve future campaigns.

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Can you talk about a challenge you faced in product marketing and how you overcame it?

Provide a narrative of a specific challenge you encountered, detailing your thought process and the actions you took to resolve the issue. Reflect on what you learned from the experience and how it influenced your subsequent work.

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Why do you want to work as a Product Marketing Manager at Outreach?

In your answer, convey your passion for the company's mission and values. Highlight your alignment with the team’s goals and your enthusiasm for contributing to Outreach's innovative solutions in the sales execution space.

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At Outreach, we're on a mission to change the way companies engage with their customers throughout their lifecycle. We understand how technology can change the game for revenue teams, driving innovation and efficient growth with every interactio...

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DATE POSTED
March 22, 2025

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