Senior Specialist, User Acquisition, UX

As a Senior Specialist, User Acquisition at Airalo, you'll be responsible for implementing and optimizing various performance marketing initiatives. This includes executing paid media campaigns across platforms like Google Ads and META, developing targeted user acquisition strategies, and measuring and reporting on campaign performance to derive actionable insights.

To succeed in the Senior Specialist, User Acquisition role at Airalo, candidates should have at least 7 years of experience in user acquisition campaigns, strong expertise in Google Ads, and excellent analytical capabilities. Familiarity with data platforms such as Looker or Google Big Query is a plus.

In the Senior Specialist, User Acquisition role at Airalo, you will primarily work with Google Ads and META for your performance-driven campaigns. Your experience in these platforms will be crucial for optimizing advertising efforts and reaching targeted audiences effectively.

Airalo is committed to diversity, equity, and inclusion, ensuring that all employees, including the Senior Specialist, User Acquisition, work in an environment that values different perspectives and experiences. The company actively promotes an inclusive culture through various initiatives and commitments.

Airalo offers a comprehensive benefits package for the Senior Specialist, User Acquisition role, including health insurance, a work-from-anywhere stipend, annual wellness and learning credits, and an all-expenses-paid company retreat in a beautiful location.

When discussing strategies for user acquisition at Airalo, focus on data-driven decisions. Mention specific methods such as targeted ad campaigns, A/B testing for creatives, and leveraging user feedback to enhance app features.

Be ready to share concrete data and outcomes from a past campaign. Discuss the objectives, strategies implemented, tools used, and the metrics that demonstrated success, such as increased downloads or customer engagement.

Explain the analytical approach you would take to diagnose issues in underperforming campaigns, such as reviewing metrics, conducting competitive analysis, and iterating on strategies based on insights gained.

Discuss your hands-on experience with Google Ads, emphasizing specific types of campaigns you've managed, your familiarity with various features, and how you use analytics to optimize performance.

Express your commitment to continuous learning in this field. Mention the sources you follow, such as industry publications, webinars, and online communities, which keep you informed about trends and new strategies.

Outline your approach to defining success metrics such as cost per acquisition, return on ad spend, and customer lifetime value. Discuss how you use tools and analytics to track these metrics over time.

Discuss the importance of teamwork in user acquisition, highlighting how effective communication and collaboration with data teams and marketing can lead to better campaign outcomes and innovative strategies.

Talk about specific instances where you've set up A/B tests, the hypotheses you were testing, metrics used to measure performance, and the conclusions drawn that led to improved campaign effectiveness.

Offer unique ideas that could expand Airalo's reach, such as partnerships with travel influencers, promotions for first-time users, or referral programs that incentivize existing users to invite friends.

Explain your organizational skills in handling multiple campaigns, emphasizing how you assess the impact, timelines, and resource allocations to ensure each project receives the attention it needs for successful execution.