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Digital Marketing and Events Specialist

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The Allegro team is passionate about providing intelligent solutions that move the world toward a safer and more sustainable future. With more than 30 years of experience developing advanced semiconductor technology, innovation with purpose touches every aspect of our business. From customer engagement and employee recognition to technology advancement and serving the local communities in which we maintain offices, innovation consistently drives our mission and definition of success.

As part of our innovation, we recognize that our team members are unique and that our work locations must be adaptable. At Allegro we flex. Flex@Allegro is our approach to hybrid work that empowers managers and their team members to decide where and when work will be done. Ask what Flex@Allegro can mean for you.

To support our continued growth, we are seeking a highly motivated Digital Marketing & Events Specialist to support the execution of marketing campaigns and events. At Allegro, we operate as "One Allegro," collaborating seamlessly across teams and geographies to achieve shared success.

What You'll Do

Digital Marketing (50%)

Execute integrated digital marketing campaigns, including email, paid media, SEO, and organic social initiatives.
Manage content updates on the Allegro website to increase engagement.
Track and report on campaign performance using tools like Google Analytics, HubSpot, and Salesforce.
Coordinate with internal stakeholders and external vendors to ensure alignment on digital initiatives.
Assist in A/B testing and optimization strategies for paid and organic campaigns.
Own and drive our content strategy to the next level, ensuring alignment with business goals and audience needs.

Event Marketing (50%)

Plan and coordinate logistics for trade shows, conferences, and industry events.
Collaborate with internal teams to develop event messaging, booth designs, and marketing materials.
Manage event promotion through email, social media, and digital advertising.
Track event performance, including attendee engagement and lead generation impact.
Work with sales and marketing teams to ensure seamless follow-up on event-generated leads.

What You Will Need

Bachelor’s degree in Marketing, Communications, Business, or a related field.
3+ years of experience in digital marketing, events, or related roles.
Strong knowledge of digital marketing tools such as HubSpot, Google Ads, LinkedIn Ads, and SEO best practices.
Experience managing trade show logistics, sponsorships, and event marketing campaigns.
Familiarity with Salesforce or other CRM platforms is a plus.
Excellent organizational, project management, and communication skills.
Ability to multitask and work in a fast-paced environment.
Highly developed strategic thinking and storytelling abilities.
Willingness to travel 10-15% as needed for events and marketing activities.

At Allegro, we are committed to providing a harassment-free environment of mutual respect to fuel innovation through inclusive thought collaboration. Allegro is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, parental status, or any other basis covered by appropriate law. Allegro makes hiring decisions based solely on qualifications, merit, and business needs at the time.

Eligible applicants must reside in a state where Allegro currently has an office location: This includes New Hampshire, Massachusetts, Texas, Oregon, and Michigan. Certain positions (such as field sales roles) may be exempt from this requirement.

Average salary estimate

$70000 / YEARLY (est.)

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$60000K

$80000K

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What You Should Know About Digital Marketing and Events Specialist, Allegro MicroSystems

Are you ready to join a passion-driven team at Allegro as a Digital Marketing and Events Specialist? Located in Marlborough, Massachusetts, Allegro is dedicated to creating intelligent solutions that contribute to a safer and more sustainable future. With over 30 years of experience in semiconductor technology, we believe that innovation is key to success in every aspect of our business, from customer engagement to community service. At Allegro, we embrace flexibility through our Flex@Allegro program, allowing our team to decide when and where they work best. As a Digital Marketing and Events Specialist, you will play a pivotal role in executing integrated marketing campaigns and coordinating memorable events. You’ll get to manage content updates on our website, track campaign performance using tools like Google Analytics and HubSpot, and collaborate seamlessly across teams to align with our business goals. Alongside digital marketing, you will plan and coordinate logistics for trade shows and industry events, ensuring that our brand stands out. If you have a bachelor's degree, 3+ years of relevant experience, and a passion for storytelling and strategic thinking, we want to hear from you! At Allegro, we pride ourselves on fostering a respectful and inclusive environment, welcoming individuals from all backgrounds to help fuel our innovations.

Frequently Asked Questions (FAQs) for Digital Marketing and Events Specialist Role at Allegro MicroSystems

What are the main responsibilities of the Digital Marketing and Events Specialist at Allegro?

As the Digital Marketing and Events Specialist at Allegro, your main responsibilities include executing integrated digital marketing campaigns across various platforms, managing website content updates, and coordinating logistics for trade shows and industry events. You will track campaign performance while collaborating with internal teams and external vendors to align digital initiatives effectively.