Demand Generation Lead

The Demand Generation Lead at ClickUp will be responsible for designing and executing integrated campaigns across various channels, including email, social media, and events. This role includes owning the full campaign lifecycle, from conception to analysis, while building and optimizing audience segmentation strategies and developing compelling messaging.

Candidates for the Demand Generation Lead position at ClickUp should have at least 3 years of B2B demand generation experience, a proven track record in pipeline contribution, and expertise in marketing automation tools. Strong analytical skills and familiarity with data analysis tools like SQL and Excel are also essential.

The Demand Generation Lead contributes to ClickUp's success by executing effective multi-channel campaigns that generate qualified leads, driving measurable pipeline growth. By leveraging data-driven insights, this role helps identify optimization opportunities and ensures that marketing efforts align with revenue goals.

Essential skills for the Demand Generation Lead at ClickUp include a data-driven mindset, strategic thinking, and strong cross-functional leadership abilities. Candidates should also excel in campaign analysis, possess strong communication skills, and be able to collaborate effectively with multiple teams.

At ClickUp, our culture emphasizes ambition, grit, and a passion for innovation. We hire based on merit and create an inclusive environment where everyone can thrive. As a Demand Generation Lead, you'll work in a values-driven atmosphere that champions creativity and collaboration.

When answering this question, focus on specific campaigns you have executed, the results achieved, and how you contributed to pipeline growth. Use metrics to emphasize your success and relate your experience directly to the responsibilities of the Demand Generation Lead role at ClickUp.

Discuss your approach to analyzing data from multiple channels, identifying trends, and making data-informed decisions. Highlight your experience with A/B testing and how you adjust targeting based on performance. Relate these strategies to the role's focus on campaign performance.

Explain your method for prioritizing tasks based on deadlines, impact, and resource availability. Mention any tools or frameworks you use to stay organized and ensure that all campaigns are executed effectively and timely.

Share a specific example of a campaign, highlighting your role, the strategies used, and the measurable outcomes. Focus on how you applied insight from data, collaborated with teams, and achieved or exceeded pipeline targets.

Talk about your proficiency in various marketing automation platforms, CRM systems, and analytics tools. Provide examples of how you've used these tools to enhance campaign performance and track impact.

Explain the key performance indicators (KPIs) you consider, such as lead conversion rates and ROI. Discuss how you analyze data post-campaign to derive actionable insights and adjust future strategies.

Discuss your experience working with cross-functional teams like sales, product marketing, and creative teams to create integrated campaigns. Emphasize the importance of communication and teamwork in achieving campaign goals.

Explain how you identify customer personas and tailor messaging to their needs and pain points. Mention any collaborative processes you follow with creative teams to ensure the messaging is impactful.

Share your methods for keeping up-to-date with industry trends, such as reading blogs, attending webinars, or networking with professionals. Mention specific resources or thought leaders you follow.

Discuss your passion for marketing and the thrill of understanding customer behavior. Emphasize how you enjoy the challenge of balancing creativity with analytics in creating successful campaigns.