Commercial Account Executive - Nordics (f/m/d)

To excel as a Commercial Account Executive - Nordics at Contentful, you'll need a minimum of 3 years in a sales role focused on technical platforms, along with demonstrated success in carrying individual sales quotas. Experience in expanding existing customer accounts, particularly closing deals worth $60-100k+, is essential. Fluency in Swedish will be an added advantage, as it helps in better servicing our Nordic clients.

At Contentful, as a Commercial Account Executive - Nordics, you'll benefit from extensive support, including collaboration with marketing and customer success teams, which helps in ensuring best practices are shared with clients. Additionally, you'll receive training and access to a wealth of resources to help you thrive in your role, contributing to your personal and professional growth.

Contentful believes in the growth of its employees. As a Commercial Account Executive - Nordics, you'll have access to ongoing career development through an annual education budget to enhance your skills. The environment encourages collaboration and learning opportunities with experienced team members, paving the way for career advancement in a fast-growing tech company.

As a Commercial Account Executive - Nordics, I utilize a combination of inbound marketing strategies and outbound prospecting. I collaborate closely with the marketing and BDR teams to identify ideal target clients and leverage networking opportunities to build relationships with potential leads. Staying informed on industry trends and leveraging personal connections is also critical to successful lead generation.

The 'land-and-expand' strategy involves initially securing a foothold in a client organization with a smaller project or service and then expanding the relationship by identifying further needs and opportunities to grow our presence within that account. This approach emphasizes building trust and demonstrating value to clients, paving the way for future sales.

To close high-value deals, I focus on understanding the client's specific needs and aligning our solution's value to address their challenges. I prepare detailed proposals that highlight the unique benefits of our services and tailor my negotiation tactics to be flexible yet firm. Building rapport and trust with key decision-makers is essential in closing multi-layered deals.

Handling objections effectively requires active listening and empathy. I ensure I understand the client’s concerns fully and then address those issues by providing clear, factual information and aligning it with the client’s objectives. Demonstrating past successes and case studies can also help mitigate concerns while reinforcing the value of our solutions.

I have a solid background in selling technical platforms and understanding their functionalities, which helps me communicate effectively with both technical and non-technical stakeholders. Continuously updating my knowledge through training and collaboration with Sales Engineers ensures I can facilitate relevant conversations about our offerings.

In my previous role, I successfully expanded an account by identifying additional pain points after initial service delivery. I proposed enhancements that resulted in increased engagement and greater ROI for the client, leading to additional contracts and a strengthened partnership. Documenting the strategies and presenting them internally helped replicate this success with other accounts.

I believe strong relationship-building skills, persistence, adaptability, and a keen understanding of the client’s industry are paramount. A successful Commercial Account Executive must also be a strategic thinker who can develop tailored solutions while effectively managing client expectations throughout the sales cycle.

I prioritize my accounts based on factors like potential revenue, strategic alignment with our business goals, and the maturity of the relationship. Utilizing CRM tools allows me to plan my outreach efficiently, ensuring I maintain communication with key accounts while balancing time for prospecting new leads.

One of the major challenges is navigating the ever-evolving landscape of technology and customer needs, which requires continuous learning and agility in strategy. Additionally, differentiating our solutions in a highly competitive market while building genuine relationships in a virtual environment can also pose significant challenges.

I am drawn to Contentful’s innovative approach in the digital content space and its commitment to empowering teams with creative flexibility. I resonate with the company culture, which values inclusivity and diverse backgrounds, fostering an environment where I can contribute meaningfully and grow alongside my colleagues while making an impact in the industry.