Sr Marketing Manager

The Sr Marketing Manager at Curaleaf is responsible for designing and executing innovative marketing communication plans that align with our brand voice and objectives. This includes overseeing integrated marketing campaigns across various channels, ensuring compliance with Florida's cannabis regulations, and collaborating with cross-functional teams to create consistent customer experiences.

To be considered for the Sr Marketing Manager position at Curaleaf, candidates should possess a Bachelor’s degree in Marketing, Communications, or a related field, alongside 8+ years of professional marketing experience, preferably within regulated industries. Familiarity with Florida cannabis regulations, strong digital marketing skills, and excellent communication skills are also essential.

Curaleaf prioritizes regulatory compliance by closely working with legal teams to ensure all marketing initiatives adhere to Florida's cannabis laws. The Sr Marketing Manager will play a vital role in navigating these regulations while effectively conveying our brand messaging to consumers.

At Curaleaf, the Sr Marketing Manager has access to numerous career growth opportunities, including professional development through training programs and involvement in innovative marketing projects that support both personal and company growth in the rapidly evolving cannabis industry.

Curaleaf offers a competitive package of benefits for its employees, including health, dental, and vision insurance, generous PTO and parental leave, a 401(K) retirement plan, and life insurance. Additionally, employees can participate in community initiatives and benefit from product discounts.

In answering this question, provide specific examples of successful marketing campaigns you have led, detailing the strategies you implemented and the positive results achieved. Highlight your collaborative efforts with cross-functional teams and how you adjusted campaigns based on data-driven insights.

Discuss your experience working with legal teams to ensure compliance in marketing initiatives. Share processes you've established for keeping updated on regulatory changes, emphasizing the importance of maintaining brand integrity within legal frameworks.

Provide an example of a specific instance where data analysis led to a successful marketing strategy or campaign optimization. Detail how you gathered data, the insights gained, and how those insights influenced your decisions and outcomes.

In your response, talk about your approach to understanding consumer needs and preferences. Highlight specific tactics you have used to create engaging content and foster strong customer relationships that enhance brand loyalty.

Explain how you remain proactive in adapting marketing strategies to emerging trends. Discuss the importance of continuous learning and flexibility in a fast-paced environment like the cannabis industry, citing examples of successful adaptations you've made in past roles.

Share a specific success story where you collaborated with other departments, emphasizing the role you played, the challenges faced, and the positive outcomes achieved through teamwork.

Discuss the key performance indicators (KPIs) you typically monitor when evaluating a campaign's success. Illustrate how you analyze the results and use them to inform future campaign strategies.

Be prepared to mention specific marketing tools and analytics platforms you have experience with. Highlight how these tools have been instrumental in analyzing campaign performance and driving strategic decisions.

In responding, explain your approach to budget management, including how you assess the return on investment (ROI) for different marketing initiatives, and how you decide which projects to prioritize based on business objectives.

Share your process for developing compelling and engaging content that resonates with target audiences. Highlight the importance of aligning content with brand messaging and customer needs, as well as methods you use to ensure quality and consistency.