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Principal Product Designer

EquipmentShare is Hiring a Principal Product DesignerEquipmentShare is searching for a Principal Product Designer. You will be a fierce advocate for the people who use our products, as well as the members of the Design team. You are a thought partner and a generative systems-level design thinker - with strong instincts and outstanding intuition informed by user needs and insights. You'll be responsible for partnering with Product and elevating your craft by modeling best practices, this is best described as a player coach.Your Opportunity to Grow With Us as Principal Product DesignerThe EquipmentShare team is a close-knit group of professionals who all share an interest in providing a service and product that improves our customer’s experience. Above all, we care about building something people want, and the only way to do that is by assembling a skilled, passionate and talented team.The engineering teams that our Principal Product Designer will work with are fully remote and highly autonomous. However, you should be able to occasionally (once a quarter) work in common team hub locations.Primary Responsibilities for Principal Product Designer• Use your high judgment to lead end to end creative delivery for significantly complex design and technical problems across a portfolio of products and experiences;• Acts a role model within Design, actively develops work and mentors through doing.• Partners with product, engineering and other designers to discover and deliver the best solution to the market including decoupling significantly complex engineering dependencies to enable delivery/innovation across teams or orgs.• Leads strategic alignment across orgs using significant expertise to shape core UX disciplines, methods, and/or processes.• Sets the standard for design excellence creating scalable mechanisms and best practices.• Synthesizes complex customer, market, and business data to inform CX and business strategy.• Leads cross-org design reviews and participates in product and tech debates, directly influencing outcomes for customers.• Manage escalations• Define and Commit to measurable results and achieve them through direct ownership or influence working with others• Work is strategic and tactical. Drives solutions for significantly complex design and technical problems. Effective force multiplier.• Makes trade-offs: long-term customer needs vs. immediate business needs.• Has full understanding of org’s tech systems and the external systems their team is dependent upon.• Decouples significantly complex engineering dependencies to enable delivery/innovation across teams or orgs.• Proactively identifies tech investments/improvements that unlock innovation and/or unblock delivery.• Solutions address capabilities and constraints of the technology stack and may influence it.Why We’re a Better Place to Work• Remote First• True Work/Life balance• Competitive salary• Health insurance and medical coverage benefits• 401(k) and company match• Unlimited paid time off• Paid primary and secondary parental leave• Management commitment to a diverse and inclusive work environment• Choice of MacBook Pro, Linux, or Windows machine• Wellness benefits including a Gym stipend for remote employees• Volunteering and local charity initiatives that help you nurture and grow the communities you call home• Opportunities for career and professional development with conferences, events, seminars and continued education.• 2 free audio books a month centered around personal & professional developmentAbout YouOur Principal Product Designer loves a challenge and wants the opportunity to grow with a fast-paced company. Industry competitors often have layers of tenured management that create barriers to career advancement. The opportunity for career growth is unparalleled at EquipmentShare, where you’ll find no shortage of challenging yet fulfilling work, chances to build new skills and supportive teammates who will push you to achieve your best.Our mission to change an entire industry is not easily achieved, so we only hire people who are inspired by the goal and up for the challenge. In turn, our employees have every opportunity to grow with us, achieve personal and professional success and enjoy making a tangible difference in an industry that’s long been resistant to change.Skills & Qualifications for Principal Product DesignerMinimum qualifications:• Bachelor's degree in Design, Human-Computer Interaction, Computer Science, a related field or equivalent practical experience• 10 years of experience in product design or UX• 5 years of experience leading design projects, people or teams• 3 years of work experience working with executive leadersPreferred qualifications:• Master's degree in Design, Human-Computer Interaction, Computer Science, a related field, or equivalent practical experience• 7 years of experience working in a complex, cross-functional organization• Working knowledge or experience working in the Construction or Fleet Management Industries• Portfolio highlighting multiple projects and your direct contributionsSince our founding in 2014 and incorporation in 2015, we’ve had nationwide growth — and we’re not stopping anytime soon. Ready to support our mission, invest in yourself and discover your potential? Then we’d love to meet you. Apply today.EquipmentShare is committed to a diverse and inclusive workplace. EquipmentShare is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.#LI-Remote
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What You Should Know About Principal Product Designer, EquipmentShare

EquipmentShare is on the lookout for a dynamic Principal Product Designer to join our amazing team in Kansas City, MO. As a Principal Product Designer, you’ll be at the forefront of transforming user experiences, advocating for our users, and nurturing the talents of our Design team. This role is perfect for a generative systems-level thinker who thrives on creating innovative solutions. You'll collaborate closely with Product and Engineering to elevate design standards and processes, embodying the ‘player-coach’ mentality. Your primary responsibilities will include leading complex design projects, mentoring your team, and influencing strategies across our organization to meet customer needs effectively. We value creativity and innovation, which is why we’re remote-first and believe in work-life balance to help you bring your best self to work. At EquipmentShare, you’ll not only find a career but also an opportunity to grow with us. Our close-knit team is committed to improving customer experiences, and we want you to play a key role in that mission. If you have a strong background in product design, love tackling challenges, and aspire for a career where you can truly make an impact, we’d love to connect with you. Join us in shaping the future of technology in the construction industry – apply now and be a part of changing an entire industry!

Frequently Asked Questions (FAQs) for Principal Product Designer Role at EquipmentShare
What are the main responsibilities of a Principal Product Designer at EquipmentShare?

The Principal Product Designer at EquipmentShare leads the creative delivery for complex design and technical challenges across a variety of products. This includes mentoring team members, partnering with engineering and product teams to deliver optimal solutions, and shaping UX disciplines and processes across the organization. Influencing strategic alignment and fostering an environment of collaboration, this role is vital for ensuring that customer needs are met through innovative design.

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What qualifications are needed for the Principal Product Designer position at EquipmentShare?

To qualify for the Principal Product Designer role at EquipmentShare, candidates should have a bachelor's degree in Design, Human-Computer Interaction, Computer Science, or related fields along with at least 10 years of experience in product design or UX. Additionally, 5 years of experience leading design projects, teams, or related initiatives, as well as a portfolio showcasing your work, are essential for this role.

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What makes EquipmentShare a great place to work for a Principal Product Designer?

EquipmentShare offers a unique and innovative environment that embraces remote work, ensuring a balanced lifestyle for employees. With a strong commitment to diversity and inclusion, along with opportunities for professional development and an emphasis on teamwork, this is a fantastic place for a Principal Product Designer to thrive, grow, and make a significant impact in the industry.

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How does a Principal Product Designer at EquipmentShare collaborate with other teams?

At EquipmentShare, the Principal Product Designer collaborates closely with product management, engineering, and other design teams to ensure that user experience is at the forefront. This role fosters a culture of collaboration by participating in design reviews and strategic alignment meetings, thereby enabling innovation and effective problem-solving across teams.

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What opportunities for professional growth does EquipmentShare offer to Principal Product Designers?

EquipmentShare is committed to the personal and professional development of its employees. For a Principal Product Designer, this includes access to conferences, workshops, and continued education that enhances skills and knowledge in the design field, providing numerous opportunities to build a fulfilling career.

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Common Interview Questions for Principal Product Designer
Can you describe your design process as a Principal Product Designer?

A good way to answer this question is by detailing your design process from research to execution. Talk about how you involve stakeholders, incorporate user feedback, and iterate designs. Highlight any specific frameworks or methodologies you follow and how you adapt them to suit different projects, emphasizing your experience and creativity.

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How do you handle conflicts within a design team?

Discuss your approach to resolving conflicts through open communication and mediation. Share examples of situations where you helped find common ground between differing opinions on design solutions, showcasing your leadership skills and ability to foster a collaborative environment.

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Can you provide an example of a complex design problem you solved?

It's effective to describe a specific challenge, the steps you took to analyze and solve it, and the impact of your solution. Use metrics or qualitative feedback to demonstrate the success of your approach, emphasizing your critical thinking and problem-solving skills.

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How do you stay updated with design trends and technologies?

Express your dedication to continuous learning by mentioning resources you utilize such as industry blogs, webinars, and design conferences. Highlight any networks or communities you engage with to keep abreast of new technologies and design methodologies.

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What metrics do you consider when measuring the success of a design?

Discuss various metrics including user satisfaction scores, engagement rates, and conversion rates. Explain how you gather data through user testing and feedback, and how these metrics inform your future design decisions.

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How would you advocate for user-centered design in a cross-functional team?

Explain your approach to effectively communicate the value of user-centered design by using data collected from user research to present cases. Describe how you involve team members in the design process to increase buy-in and encourage collaboration on user-focused initiatives.

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What tools do you find most effective for design collaboration?

Mention tools like Figma, Sketch, or Adobe Creative Suite and explain how you use them to enhance teamwork and collaboration. Talk about features that streamline workflows or facilitate remote teamwork, showing your proficiency with design software.

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How do you ensure accessibility in your designs?

Share your understanding of accessibility standards and best practices. Discuss how you incorporate inclusive design principles through testing on diverse user groups and leveraging tools to ensure your designs meet accessibility guidelines.

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What role does feedback play in your design process?

Highlight the importance of feedback, both from users and team members, and how you leverage it to improve designs. Explain how you seek constructive criticism and use it to iterate and refine your solutions.

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Describe a time you received critical feedback on your design. How did you handle it?

Focus on your ability to accept and learn from criticism. Discuss how you approached the feedback objectively, sought clarification, and made necessary adjustments to your design, showcasing your resilience and commitment to improvement.

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We're an equipment and digital solutions provider serving the construction industry. Our Mission: To change the way construction does business, and to accelerate productivity in the industry by holistically solving problems through powerful techn...

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March 21, 2025

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